Clik here to view.
Airbnb crowd-sources for latest campaign
eYeka, the crowdsourcing platform, has launched a video contest for Airbnb, asking filmmakers to submit high quality videos that show local people's favourite spots. The contest asks Filmmakers to...
View ArticleClik here to view.
Jeffrey Yu appointed MD JWT Beijing
J. Walter Thompson has tapped former vice president of marketing strategy for Galaxy Entertainment Group in Macau as managing director for its Beijing operation. Jeffrey Yu joins JWT with a mix of...
View ArticleClik here to view.
Benedict Cumberbatch stars in new car ad
Hollywood star Benedict Cumberbatch has become MG Cars’ latest celebrity to star in a new ad campaign for its new SUV model, the GTS. https://vimeo.com/124592049 The star of the BBC series Sherlock...
View ArticleClik here to view.
卷福担任汽车广告主角
好萊塢男星本尼迪克特·康伯巴奇成为名爵汽车新电视广告的主角，以宣传名爵旗下的旗舰车型名爵锐腾。 https://vimeo.com/124592049 参演英国广播公司电视剧《神探夏洛克》以及奥斯卡提名电影《模仿游戏》的本尼迪克特·康伯巴奇在广告中继续扮演迷人的侦探，驾驶着一辆橙色SUV——名爵锐腾，循着蛛丝马迹，追寻到了他生命中的那抹亮色。...
View ArticleClik here to view.
McCann Worldgroup appoints senior management in China
McCann Worldgroup has promoted former managing director of McCann Shanghai Carter Chow to chief marketing officer for the McCann Worldgroup Greater China, in addition to his responsibilities as...
View ArticleClik here to view.
余国雄出任智威汤逊北京董事总经理
智威汤逊宣布任命前澳门银河娱乐集团营销战略副总裁余国雄担任北京办公室董事总经理。 余国雄具有丰富的代理商及客户端的经验，涉足品牌咨询、营销策略、公共关系及数位公关等众多领域，他将把这些经验带入这一新的职务中。他接替担任董事总经理超过三年半的许菁文。 余国雄加入智威汤逊之前，曾任爱德曼旗下的帕格索斯传播机构中国董事总经理，管理北京及上海两地办公室。...
View ArticleClik here to view.
麦肯新任高级管理层任命
麦肯中国晋升现任上海麦肯董事总经理周世雄(图左)为新创立的大中华区首席营销官，此外他还将继续负责信诺和道富银行的亚太业务。 上任后，周世雄将专注推进麦肯世界集团大中华区的业务增长。 田川(图右)将接替周世雄之前的上海麦肯董事总经理一职，负责促进麦肯各运作部门之间的紧密合作，主导为客户的长远增长展开策略并提供有效的整合营销解决方案。 田川将常驻上海，并向上海麦肯世界集团董事总经理侯静雯述职。...
View ArticleClik here to view.
Meet the CEOs: Mirum Asia Pacific’s Nanda Ivens
Late last year JWT named Nanda Ivens as CEO of its digital marketing agency XM Asia Pacific which has since rebranded to Mirum. He took over the role from the long time CEO Paul Soon. Ivens was last...
View ArticleClik here to view.
Edelman acquires Dubai agency DABO & CO
Communications marketing firm Edelman has announced its plans to acquire independent communications agency DABO & CO. Edelman’s United Arab Emirates operations seeks to combine with those of DABO...
View ArticleClik here to view.
Singapore Airlines sponsors the 28th Southeast Asian Games
Singapore Airlines (SIA) is sponsoring the 28th Southeast Asian (SEA) Games which will be held in Singapore from 5 to 16 June 2015. This is in a bid to further strengthen its support for sports and...
View ArticleClik here to view.
Dell’s eCommerce director heads to Levi Strauss & Co.
Dell's eCommerce director Anil Srinivas has moved on to Levi Strauss & Co. At Dell, Srinivas was responsible for driving strategy, growth and sales for eCommerce across all B2B and B2C products...
View ArticleClik here to view.
IPG Mediabrands hires head of digital for APAC
IPG Mediabrands has appointed Valli Lakshmanan (pictured) as the head of digital for APAC. Lakshmanan will be based out of Mediabrands’ Singapore office. He reports to Prashant Kumar, president of...
View ArticleClik here to view.
Dentsu Aegis Network names Hong Kong CEO
Dentsu Aegis Network has promoted Carat managing director Pauline Chu to country CEO of Dentsu Aegis Network Hong Kong. Chu’s appointment will see her manage all brands under Dentsu Aegis Network in...
View ArticleClik here to view.
Nivea Germany runs first campaign by Singaporean agency ManghamGaxiola
Nivea Germany has run its first campaign by local agency ManghamGaxiola. Featuring world champion team football coach Jogi Löw, the ad campaign is set to run until the next European Championship. The...
View ArticleClik here to view.
Havas Sports & Entertainment Singapore bags first client
The Havas Sports & Entertainment division (HS&E) has officially launched in Singapore with its first client win. The agency will be managing the ASEAN Paragames 2015 where it will handle all...
View ArticleClik here to view.
Diageo reviews media agency roster
Diageo is currently in the midst of reviewing its media agency roster. Diageo has confirmed the pitch to Marketing but declined to comment further on the details of the pitch. A spokesperson from the...
View ArticleClik here to view.
LOOK Ikea responds to consumer queries with memes
Ikea's Singapore and Malaysia teams have done it again with the brand's latest online campaign. Its Facebook page launched an online contest prompting netizens to ask “the most creative, original and...
View ArticleClik here to view.
Christopher Annen joins Leo Burnett China as creative director
Leo Burnett China has appointed Christopher Annen as creative director, overseeing the McDonald's account in Shanghai. Before relocating to Shanghai, Annen worked with Leo Burnett Chicago for nine...
View ArticleClik here to view.
L’Oreal launches virtual makeup app in Hong Kong
French cosmetic giant L’Oreal has brought its beauty app “Makeup Genius” to Hong Kong for free downloads on Android devices, iPhones and iPads. By scanning barcodes at L’Oreal point-of-sale areas,...
View ArticleClik here to view.
MARKies finalists for Agency of the Year Malaysia unveiled
Advertising + Marketing magazine today has unveiled the finalists for the thirty-three contestable MARKies categories. The MARKies, the component that celebrates some of Malaysia’s most innovative,...
View Article