Leo Burnett China has appointed Christopher Annen as creative director, overseeing the McDonald's account in Shanghai.
Before relocating to Shanghai, Annen worked with Leo Burnett Chicago for nine years, where he was associate creative director and one of the lead creatives for the McDonald’s business, focusing mainly on brand development and retail marketing in the past seven years.
Danny Mok, CEO of Leo Burnett China, said Annen's appointment shows the agency’s commitment to strengthen retail capabilities, and continuously upgrade creative talent pool in the China market.
Angie Wong, general manager of Leo Burnett Shanghai, added, “With his appointment, Chris will be charged with a key role in uplifting the creative excellence of the team here, as well as mentoring our local talents and exposing them to an international standard of art and craft.”