Quantcast
Channel: Marketing Interactive
Browsing all 20752 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Singapore Army retains Mandate Communications

Independent integrated marketing communications agency Mandate Communications has retained Singapore Army account following the tender in March. The agency was first appointed in 1988. “The...

View Article


Image may be NSFW.
Clik here to view.

Hong Kong’s perception of health and well-being slumps

When it comes to perceptions of health and well-being, Hong Kong lags many of its Asian counterparts across the areas of happiness, financial security and overall health, a new study has found. But...

View Article


Image may be NSFW.
Clik here to view.

Burson-Marsteller gets new Asia Pacific lead

WPP's PR firm Burson-Marsteller, has appointed a new lead for its Asia Pacific operations as Terri-Helen Gaynor has joined the company as president and chief executive officer, Asia Pacific, effective...

View Article

Image may be NSFW.
Clik here to view.

Tony Fernandes’ personal touch a lesson in crisis comms

Until today, the search for answers continue for AirAsia flight QZ8501 flying from Surabaya to Singapore which led to the loss of 162 lives. In the midst of it stands group CEO Tony Fernandes, who...

View Article

Image may be NSFW.
Clik here to view.

Media agency shortlist for SingTel out

SingTel has released a shortlist of agencies for its media buying duties in Singapore. A SingTel spokesperson has confirmed that Havas Media, MEC, Mediacom, PHD and joint venture between Carat and...

View Article


Image may be NSFW.
Clik here to view.

Vocanic Singapore sees senior departures

Vocanic Singapore has seen multiple departures in the recent months. Marketing understands Stephen Thirgood, general manager of Vocanic Singapore is no longer with the company, following almost five...

View Article

Image may be NSFW.
Clik here to view.

Suning adds more characters to Suning Men

Home appliance retailer Suning has rolled out the second wave of commercials for Suning Men, a concept that last year generated 20% growth in sales, with a new TV-led campaign. Created by Metta...

View Article

Image may be NSFW.
Clik here to view.

Mondelez breaks into premium chocolate market with Cadbury Glow

Mondelez International has launched premium chocolate brand Cadbury Glow in Hong Kong. Hong Kong is the third market in the world in which the company has unveiled the brand, after India and Singapore...

View Article


Image may be NSFW.
Clik here to view.

Alibaba buys controlling stake in AdChina

Alibaba Group, the owner of eCommerce site Taobao, has bought a controlling stake in Chinese independent digital marketing technology platform AdChina. AdChina was founded in 2007 in Silicon Valley,...

View Article


Image may be NSFW.
Clik here to view.

5 ways to get your brand noticed online

With the ever increasing pace of change and disruption driven by technological advancements, organisations today need to deliver real products and services quickly. Digital agency Reading Room has...

View Article

Image may be NSFW.
Clik here to view.

Arnold names Jim Elliott global chief creative officer

Global creative agency Arnold Worldwide has appointed Jim Elliott to the new role of global chief creative officer, based in the agency’s headquarters office in Boston. In his new role, Elliott will...

View Article

Image may be NSFW.
Clik here to view.

Spotify opens its doors to Hong Kong advertisers

Music streaming service Spotify has partnered with ad company Pixels for the placement of visual and audio ads within the service for Pixels' clients. The scope of Pixels offering will cover selling...

View Article

Image may be NSFW.
Clik here to view.

FWD calls creative pitch in Hong Kong and the region

Insurance giant FWD has kicked of the year by calling a review of its creative services in Hong Kong and across the region. The insurance giant confirmed to Marketing that the pitch in Hong Kong is in...

View Article


Image may be NSFW.
Clik here to view.

Charlie Hebdo goes on sale in Hong Kong

French satirical magazine Charlie Hebdo will begin selling its latest issue in Hong Kong today, in the wake of a deadly attack on 7 January, which claimed the lives of 12 people. Some five million...

View Article

Image may be NSFW.
Clik here to view.

Facebook pilots Facebook at Work

Facebook has started testing a new company-centric offering, Facebook at Work, with a select group of partners who can use the service for internal communication. It service is different from rival...

View Article


Image may be NSFW.
Clik here to view.

Was Malaysia’s mega-bank merger failure a good thing?

CIMB Group Holdings Bhd, RHB Capital Bhd and Malaysia Building Society Bhd (MBSB), which first announced an intention to merge last July, made a joint statement that discussions on the merger have...

View Article

Image may be NSFW.
Clik here to view.

ZenithOptimedia hires APAC corporate development director

ZenithOptimedia Asia Pacific has appointed Felix Cartoux as corporate development director APAC, based in Singapore. In this newly created role, Cartoux will focus on building the ZenithOptimedia...

View Article


Image may be NSFW.
Clik here to view.

TBWA\Santiago Mangada Puno makes key creative promotions

TBWA\Santiago Mangada Puno has kicked off the year by announcing six promotions within the creative team, including one in account management and two in the digital department. Joey Tiempo steps up to...

View Article

Image may be NSFW.
Clik here to view.

BlackBerry denies talks for a buyout by Samsung

BlackBerry has released a statement denying that it has had any talks with Samsung. Reuters had first reported that the Korean smartphone company Samsung had offered US$7.5 billion to buy BlackBerry...

View Article

Image may be NSFW.
Clik here to view.

UM Singapore bags Singapore Institute of Technology

Singapore Institute of Technology (SIT) has appointed UM Singapore its traditional and digital media buying and planning duties. The appointment is for the Singapore market. UM Singapore has been...

View Article
Browsing all 20752 articles
Browse latest View live