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5 crucial steps to connecting with millennials
According to ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness, young people have a fundamentally different approach to achieving happiness which has profound...
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Kimberly-Clark settles regional digital agency pitch
Kimberly-Clark (K-C) has appointed OgilvyOne as its regional digital agency. Confirming the appointment to Marketing, Gaurav Gupta, marketing director, ASEAN, Kimberly-Clark said the appointment is...
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Daylight Partnership wins Weibo marketing remit for three Chinese Estates malls
Daylight Partnership has won the Weibo content marketing remit for three shopping malls owned by Chinese Estates, namely The ONE, Windsor House and Silvercord Centre following a competitive pitch. The...
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Carousell launches app in Malaysia
Singaporean app developer Carousell has officially launched its app in Malaysia as it predicts that the mobile commerce in the market sets to grow. This comes after the company first began its...
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HSBC reshuffles senior management in Hong Kong and China
Anita Fung will step down from her current role as group GM and CEO of HSBC Hong Kong in mid-February to pursue opportunities outside HSBC after 18 years at the bank. Helen Wong, currently group GM...
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Why Visa opted for social videos over new year
Visa's Facebook video campaign featuring Korean actress Park Shin-hye unveiled for Christmas and the new year is approaching an end next week. The credit card giant's decision to use video on social...
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Shiseido creates UV camera stunt for latest campaign
The most efficient way to sell products isn't necessarily glossy ads, rather, it's to show customers the naked truth, even if it's unpleasant. To back its new whitening serum which targets facial...
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The Coca-Cola company slashes jobs globally
The Coca-Cola Company is looking to streamline at least 1,600 to 1,800 jobs globally. According to the Wall Street Journal, The Coca-Cola Company confirmed that it has been informing its staff about...
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Ruder Finn appoints Anne Geronimi as Hong Kong GM
Ruder Finn Asia has announced the appointment of Anne Geronimi as GM for Hong Kong. Geronimi was previously VP of lifestyle and luxury practice at Ruder Finn Shanghai, having joined Ruder Finn in...
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Rubicon adds WOM Guide to its stable of magazines
Rubicon Communications, publisher of Time Out Hong Kong and M life magazine for MGM Macau, has acquired independent restaurant guide WOM Guide for an undisclosed sum. Founded 10 years ago by Fergus...
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MEC appoints Doris Kuok as Matt Semple leaves Asia
MEC has appointed Doris Kuok as managing director in Hong Kong with immediate effect. Kuok takes leadership of the office from Matt Semple, who returns to Europe after a seven year stint in Asia...
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Fulford PR clinches Future Music Festival Asia’s Singapore debut
Livescape has appointed Fulford Public Relations to manage the communications campaign for Future Music Festival Asia 2015 (FMFA), the region’s largest music festival. The two-day festival, which will...
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Mandarin Oriental picks PR agency
Mandarin Oriental Hotel Group has appointed PR agency CatchOn Communications to drive the group’s PR efforts in the region. CatchOn will be responsible for providing strategic counsel and media...
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Spa Esprit Group revamps digital approach
Local food and beverage brands Skinny Pizza and Forty Hands Coffee, have re-launched their websites to improve digital engagement with their customers. Reading Room was appointed digital agency by Spa...
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Shell Malaysia appoints media relations lead
Shell Malaysia has this month appointed its new head of media relations and issues management, Leigh Wong. Now reporting to the head of corporate affairs, Cynthia Alexander, Wong will be in charge of...
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IN BRIEF: More stories from the industry
Fulford PR clinches Future Music Festival Asia’s Singapore debut One of the region’s largest music festival, Future Music Festival Asia 2015, has chosen Fulford Public Relations to manage its...
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CPF looks for marketing agencies
Central Provident Fund Board (CPFB) is looking for an agency to provide integrated marketing and public communication services. According to tender documents seen by Marketing, as part of CPFB’s...
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Courts’ CEO on pushing a retail business online
The rapid development of technology and platforms has mobilised change in the retail landscape, disrupting the environment with the proliferation of e-commerce, as well as increasingly savvy and...
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Spotify appoints digital marketing agency
Spotify, has appointed Australian digital marketing agency Switched on Media (SoM) to handle its paid social and digital summer 2014-15 campaign. Owned by STW Group, SoM’s primary operations include...
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XM APAC sees another senior exit with Vince Lui’s departure
After close to 14 years, Vince Lui (pictured), regional director at XM Asia Pacific has left his role. Friday will be his last day at the agency, sources have confirmed to Marketing. Lui was behind...
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