Daylight Partnership has won the Weibo content marketing remit for three shopping malls owned by Chinese Estates, namely The ONE, Windsor House and Silvercord Centre following a competitive pitch.
The incumbent agency was Guru Online.
Daylight Partnership will be in charge of editorial strategy, content creation and community management for the malls' accounts on Weibo. It will also liaise with the malls' tenants for content creation purposes.
"We invested in talent and training to build a team of visual and editorial storytellers. Daylight is particularly interested in creating cross-border content experts because we believe there is a role for Hong Kong companies across Greater China," David Ko, co-founder and MD at Daylight Partnership, said.