Clik here to view.
Virgin Atlantic names David Rose head of Asia
Virgin Atlantic Airways has appointed David Rose as head of its Asia Pacific operations, including Sydney, Hong Kong, Greater China and Japan. He takes up his new role having served as the...
View ArticleClik here to view.
Fox to air “da vinci’s demons” 125 countries
Fox International Channels will air the second season of the historical fantasy Da Vinci’s Demons in 125 countries across from 22 March. An original series created by David S. Goyer, screenwriter of...
View ArticleClik here to view.
Seven in 10 PH firms “satisfied” with analytics
Analytics is driving decision-making among majority of businesses in the Philippines and is on the c-suite agenda, according to a new survey from Accenture. Over three-fourths (80%) Philippine...
View ArticleClik here to view.
Asahi picks Dentsu for first campaign launch
With an eye set to ramping up its Asia expansion, Japanese-based brewery Asahi has worked with Dentsu Hong Kong to launch its first brand campaign in Hong Kong, with Daniel Wu as its first brand...
View ArticleClik here to view.
Josie Brown takes regional digital role for JWT
JWT has created a new regional digital role based out of Australia, promoting current digital director for JWT Australia to oversee Asia expansion. Josie Brown will take on the newly created role of...
View ArticleClik here to view.
2014 MARKies categories announced
Details of the seventh installment of Marketing Magazine’s Agency of the Year Awards have been revealed today. With more than 700 attendees for the past five years, the industry’s largest award show...
View ArticleClik here to view.
Fortune reveals new tone for 2014
Fortune Pharmacal has given up its long-running emotional approach to story telling, opting instead for a more lighthearted approach with a series of new ad campaigns for its prescription business....
View ArticleClik here to view.
Conneen takes the reigns at Wunderman Asia Pacific
Martin Conneen will take over WPP agency Wunderman as Asia Pacific regional president with immediate effect. Conneen takes the reigns from Stephane Faggianelli, who shifts into a new role as regional...
View ArticleClik here to view.
Appetite magazine folds
Local food magazine Appetite has folded, with January 2014 to be its last issue. Publisher Edipresse put out the announcement on its Facebook page yesterday. “We have come to the conclusion that the...
View ArticleClik here to view.
Microsoft launches global review of marketing services
The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a hand in...
View ArticleClik here to view.
Visa trims tagline in global rebrand
Visa has unveiled its latest global brand identity with a new logo and tagline – largely a trim to its old tagline, removing the “its”. The tagline now is “Everywhere you want to be” versus the old...
View ArticleClik here to view.
Volkswagen looks for creative partner
Volkswagen is currently holding a pitch for its two of its car ranges, Marketing understands. The creative pitch covers above the line executions for the brand and strong digital components as well....
View ArticleClik here to view.
[GALLERY] Sony PS4 reaches Philippine shores
It’s now the Philippine’s turn to enjoy Sony’s next-generation gaming console. Now on its fourth incarnation, the PlayStation 4 (PS4) was warmly welcomed by Filipinos in a stellar on-ground launch...
View ArticleClik here to view.
Bonsey Design ties with Sydney agency
Singapore-based independent branding agency Bonsey Design has partnered with Sydney-based international marketing collective The Jaden Group to launch Bonsey Jaden, a new digital agency in Singapore....
View ArticleClik here to view.
Profero appoints GMs for Hong Kong and Shanghai ops
Profero has named Radhe Vaswani as general manager for its Hong Kong operation, with Brian Leong, currently creative director taking on the same role for its Shanghai operation. The promotions follow...
View ArticleClik here to view.
What are Filipinos saving up for?
Saving for health and household emergencies is on top of financial priorities for over half of Filipinos in a new global survey from Nielsen. Ranking a list of 14 long- and short-term money goals,...
View ArticleClik here to view.
WATCH AXE drops its usual weird ads in the name of peace
The usually humorous gender-obsessed advertising brand, AXE, has revealed an earnest commercial in support of peace. The TVC ad to air during Super Bowl XL VIII on 2 February opens up with three war...
View ArticleClik here to view.
Shopping mall ‘voices’ out the true meaning of CNY
Chinese New Year festival campaigns are flooding our screens, but rarely do they speak to the heart of the tradition itself. A new campaign by a mega shopping mall New Town Plaza is aiming to redress...
View ArticleClik here to view.
Carlsberg kicks off its CNY treats with a horse race
Carlsberg has rolled out its CNY campaign with a special horse race at the Selangor Turf Club. This year’s campaign ticks off all the usual components of CNY – a little gambling, ang pows and...
View ArticleClik here to view.
Ogilvy & Mather China wins Huiyuan Juice
China’s Huiyuan Juice has appointed Ogilvy & Mather China as its agency partner to carry out its marketing communication initiatives throughout 2014. Leading by Ogilvy & Mather Greater China...
View Article