China’s Huiyuan Juice has appointed Ogilvy & Mather China as its agency partner to carry out its marketing communication initiatives throughout 2014.
Leading by Ogilvy & Mather Greater China CEO Shenan Chuang (pictured), the project will see the agency help Huiyuan Juice become more consumer-centric and better connect with consumers and elevate the brand’s position in China’s fruit juice industry.
The agency will deliver services from advertising, social media, website re-development and packaging design involving O&M Advertising, Social@Ogilvy, OgilvyOne, RedWorks, and media planning and buying through sister agency MEC.
“Since his appointment, we have seen that Huiyuan Juice CEO Su Ying Fu has led a complete overhaul of the company’s structure to focus on innovations in marketing and branding,” said Chuang.
“The juice market in China has enormous potential and our partnership will enable Huiyuan Juice to be an even more competitive brand in the market. We are also eager to promote the healthy culture of juice consumption in China,” she added.