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Amazing Food Challenge: Fun in the Philippines returns for 2nd season
The Asian Food Channel (AFC) will be bringing back the Amazing Food Challenge: Fun in the Philippines for a second season starting 27 November, a travel and culinary reality show produced with the...
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Leo Burnett’s Singapore creative lead exits
Clarence Chiew (pictured), Leo Burnett’s recently appointed ECD for Singapore has exited the agency. Chiew was appointed in May this year. The agency saw chief creative officer, Singapore, Tim Green...
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Ogilvy PR and PMQ make sweeping wins at PR Awards Hong Kong
PMQ was named the Brand of the Year at the inaugural PR Awards Hong Kong last night, while the prestigious PR Agency of the Year Award was handed to Ogilvy Public Relations. With the highest number of...
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Direct mail case study: History Asia
History Asia’s first original reality competition series, Photo Face-Off, took on a different approach as part of its marketing efforts. In a bid to capture the essence of the series and to introduce...
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WATCH Cara Delevingne and Pharrell Williams join forces for Chanel
Luxury brand Chanel has released a teaser for a short film - "Reincarnation" - directed by the brand's head designer and creative director Karl Lagerfeld. This production is in lieu of the Chanel...
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The shrinking newsroom and what PR needs to know
Journalism, like any other trade, has been hit hard by the digital age in the past five years, with newsrooms everywhere struggling with shrinking resources. For Singapore press such as SPH and...
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Can Burger King revive its image under new management?
Brahim’s Holdings Berhad (BHB) under its subsidiary Brahim’s Trading Sdn Bhd and Quantum Angel Sdn Bhd is making an investment of RM95 million in the Malaysian and Singaporean franchise of Burger...
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NLB picks media agency for S.U.R.E. campaign
National Library Board has appointed media communications agency OMD Singapore for its S.U.R.E. (source, understand, research & evaluate) campaign. The project was won for a second year...
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Think comms can lead marketing? Here’s why
Public relation and its ties to marketing is a highly contested issue. Where should PR sit when it comes to the umbrella of marketing? Who should lead it? Is PR just a product of the marketing...
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PR Awards Hong Kong Highlights [GALLERY]
Below are highlights of Marketing Hong Kong's inaugural PR Awards night. Here is a video of the winning dance by our Best Dressed contest winners Emma Matsuchka from Racepoint Global and Andres...
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Managing partner at OMD International relocates to US
Aruna Natarajan, managing partner at OMD International will be relocating from Singapore to US. Natarajan has been in the role for over seven years. As managing partner of OMD International, she was...
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MP & Silva bags more global media and sponsorship rights
The World Baseball Softball Confederation (WBSC) and MP & Silva agreed that the international media rights company will acquire the exclusive global media and sponsorship rights for the first two...
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FWD gives relationship building an interactive theme
Strong customer relationship are the foundation for all insurance companies when it comes to marketing their brands. To stand apart from its competitors, FWD has taken a different route to market its...
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From ice bucket to trash bucket: How ALS inspired an idea
Over the summer, the ALS Ice Bucket challenge went viral for a cause. Inspired by the viral campaign and the Trash Bucket Challenge created in Hawaii, Hong Kong Cleanup, The Nature Conservancy and...
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Land Rover “will take whatever steps” to confront IP breach
They say imitation is the highest form of flattery, but in China, it's not always the case. Jaguar Land Rover is clearly not flattered after its bestselling SUV model Range Rover Evoque has been...
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[GALLERY] Here’s what PR Asia 2014 looked like
With over 120 attendees, PR Asia 2014 saw some great content come out of it. There were insightful presentations and case studies on the ever evolving role of PR. We would like to thank our speakers...
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The new world of PR: Forget your rules and start experimenting
The growth of the online world has taken the PR industry by storm. In a world where everything is now digital first, PR professionals have to start thinking like publishers. Furthermore with the rapid...
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Managing a crisis of national proportions: Petronas speaks up
Petronas occupies a unique position in the oil and gas industry. Owned by the Malaysian government, it is tasked with the country’s oil and gas resources, and is the national oil and gas company(NOC),...
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Malaysia’s possible firewall move gets slammed further
Earlier, the Malaysian Home Ministry claimed that it was working closely with the Malaysian Communications and Multimedia Commission (MCMC) to set up firewalls to ensure censored content does not get...
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Worded poorly, another MAS promotion draws scorn
It seems like Malaysia Airlines just cannot seem to catch a break. According to The New Zealand Herald, for its year end promotions, the airline tweeted: “Want to go somewhere, but don’t know where?”...
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