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Worded poorly, another MAS promotion draws scorn

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MAS

It seems like Malaysia Airlines just cannot seem to catch a break.

According to The New Zealand Herald, for its year end promotions, the airline tweeted: “Want to go somewhere, but don’t know where?”

This then got it a slew of negative comments from social media users.

Check out some of the tweets seen by Advertising + Marketing:

https://twitter.com/Tangogirl324/status/537806728838914048

https://twitter.com/tpowellwow/status/537833146952077313

https://twitter.com/kchnwtch/status/537806594999087104

Soon after, MAS removed the tweet and said: “ Our tweet was intended to inspire travellers to explore deals offered. We apologise for any offense caused & have removed it!”

This is not the first time the airline has gotten flak this year for its promotions.

In September this year Malaysia Airlines had to apologise for launching a promotional campaign called “My ultimate bucket list” where it asked consumers to name travel destinations that were on their list. The promotion came shortly after two of its aviation tragedies with more than 500 lives lost.

 


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