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Softlan launches breast cancer campaign
In honour of World Breast Cancer Awareness month, Softlan has launched its annual awareness campaign to help educate consumers about breast cancer prevention. This year’s campaign from the brand, “We...
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Isobar appoints global director of marketing communications
Isobar, has appointed Jeani Rodgers as global director of marketing communications. Rodgers (pictured) joins Isobar’s global leadership team to drive innovative internal and external communications...
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Chupa Chups gets all geared up for Halloween
Chupa Chups has launched an Instagram campaign in the form of an online game. The social media campaign was launched by the brand to celebrate Halloween this year. “Get Lolli” is a ‘choose your own...
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Razorfish appoints new CEO for India office
Razorfish has appointed Charulata Ravi Kumar (pictured) as chief executive officer India.She will be replacing Kanika Mathur. Kumar will work from the Razorfish Mumbai office and is also responsible...
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R/GA Sydney appoints senior technical director
R/GA Sydney has appointed Jeff Donios as senior technology director. Donios replaces Bryan Jones, senior technical director, who recently transferred to R/GA’s LA office to help establish its...
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IN BRIEF: More stories from the industry
R/GA Sydney appoints senior technical director R/GA Sydney has appointed Jeff Donios as senior technology director. Read more here. Razorfish appoints new CEO for India office Razorfish has appointed...
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IDA looks into consumers’ mobile broadband experience
The Infocomm Development Authority (IDA) has launched the pilot for a mobile app that aims to engage consumers to obtain better insights into consumers' mobile broadband usage experience. In the long...
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Did Singapore Sports Hub fail to wow global audiences?
Hosting a world class match is no easy feat. But had it been done right, it could have gotten Singapore Sports Hub’s position sealed on the global sporting arena. While the Sports Hub opened with much...
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Razorfish appoints Crystal Chan as VP of Media
Digital and technology agency Razorfish has named Crystal Chan its new VP of media for APAC, to be based in Shanghai. In her new role, Chan will help strengthen the spectrum of the agency’s digital...
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HK Express to hand out free airline tickets
Nothing can be more alluring to customers than giving them free flights. To mark its first anniversary of becoming a low-cost carrier, HK Express is set to roll out another promotional campaign, with...
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The Pawn cooks up a grand reopening
To welcome the reopening of The Pawn at the end of October, Press Room Group has launched a social media campaign with a set of three online videos launching in the next three weeks, and a hashtag...
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D-mop: diversity brings business
The premium fashion industry is often seen as being rather conservative in its marketing strategy – sticking to launching collections and campaigns in the fall/winter and spring/summer seasons, and on...
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Arcade adds creative firepower
Creative network Arcade has appointed of five new creative directors- Lizi Hamer, Andrew Reznik, James Keng Lim, Ross Fowler and Greg Rawson, all to be based in the group's Singapore headquarters....
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Longing is precious King Power says on its 25th anniversary
Y&R Thailand launched a new ‘Traveller’ campaign on the occasion of 25th anniversary of its new client, King Power, the sole operator of over 76 duty free outlets across Thailand. The mass...
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MSLGROUP makes regional hire
MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, has appointed Benjamin Koe as regional director of strategic insight and impact, based in Singapore. Koe’s...
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LEWIS APAC boosts management team with three senior hires
Global communications agency Lewis PR has appointed three senior executives to its team in Asia to support continuing growth. Suzanne Yap joins as director in the Singapore office. Suzanne has 14...
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To The New offers end-to-end digital video capabilities
To The New, a digital solutions agency, has launched VIDEO+ solution at the MIPCOM 2014 in Cannes, France. The new solution innovatively integrates brand solutions, content creation, operations,...
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Circus launches its latest social tool Eureka!
Circus, a social and digital marketing solutions company in Singapore, launched an idea-generating social tool. The tool called Circus Eureka! aims to "revolutionise the way marketers look for...
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Star Radio Group chooses GfK for its first radio audience measurement
Star Radio group has awarded its first radio audience measurement for 2014 to GfK. The international market research company has been assigned to carry out the radio audience measurement for the four...
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Lotame launches cross-device technology
Independent data management platform (DMP) Lotame has launched Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and...
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