To The New, a digital solutions agency, has launched VIDEO+ solution at the MIPCOM 2014 in Cannes, France.
The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics. The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion. Underpinned by proprietary technology, it also offers in-depth viewership and audience analytics for video platforms.
According to Nielsen, over 60% of marketers believe that videos will dominate their communication strategy moving forward. A recent report from comScore also revealed that online buyers are 64% more likely to buy a product after watching a video.
Indeed, digital video sharing is growing at a fundamental rate, which is a point, Puneet Johar, CEO of To The New commented on. He said: “The exponential growth of digital video sharing and consumption is pushing brands to integrate video in their communication strategy on all social platforms. TO THE NEW VIDEO+ will empower brands to leverage digital videos to drive engagement, maximize reach and ROI all with a single solution."
The proprietary products of To The New that are part of this solution include ThoughtBuzz for social analytics, Blogmint for crowdsourcing and DDEX for distribution.