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Ruder Finn bags Textron Aviation retainer
Textron Aviation, which owns the Beechcraft, Cessna and Hawker aircraft brands, has appointed Ruder Finn as its PR agency in China. The agency's new retainer account includes media communications,...
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APB moves entire media account from ZenithOptimedia
Asia Pacific Breweries Singapore has moved its account within the Publicis Groupe from ZenithOptimedia to Starcom Mediavest. This is part of a global media agency alignment, Rene De Monchy head of...
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Xbox one arrives in HK, chases broader audience
While a lot of hype surrounded the launch of Microsoft's global Xbox One last November, the hype doesn't appear to have been matched by initial sales with the company reporting a US$400 million loss...
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Brands have a field day with Apple’s #Bendgate woes
By now we have all heard the new woes that has hit Apple fans with its latest iPhone 6 which can apparently bend out of shape when placed in our pockets. There’s even been a hashtag created...
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Emma Watson’s nude photo leak threat revealed as marketing stunt
Following Harry Potter actress Emma Watson’s well-received speech on feminism, a website, EmmaYouAreNext.com, surfaced, threatening to release nude photos of the actress, showing a clock counting down...
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AsiaOne enters into content and sales partnership with LifestyleAsia.com
AsiaOne the aggregator of local, regional, and international news from Singapore Press Holdings (SPH) - has entered into a content and sales partnership with LifestyleAsia.com. The partnership is set...
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MDA launches public consultation for pay-TV consumers
In a bid to better protect consumers, the Media Development Authority (MDA) has launched a public consultation on ways to enhance consumer protection. This will come under the Media Market Conduct...
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MasterCard launches “Priceless Engine”
MasterCard today announced the launch of its Priceless Engine - a new innovative platform for marketing that allows the brand to provide its bank partners with deep insights that would subsequently...
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Direct Mail Case Study: Pioneer Generation Package
Singapore has come a long way to become who she is today as we, the current generation, enjoy the fruits of our fore-generations. To quote our prime minister: “The contributions of the first...
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Jane Morgan leaves Ketchum
Jane Morgan will step down from her role as vice president and director of consumer brand practice of Greater China at PR and marketing agency Ketchum after today. Morgan's previous role at Ketchum...
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Rudi Leung joins TURN Creative to set up social media arm Turn+
Rudi Leung, former general manager of Social@Ogilvy, has joined TURN Creative Limited to set up new social media-oriented subsidiary Turn+. Leung will join Tony Hon, founder and partner of Turn, as...
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WATCH Digi’s ingenious idea to prevent phone theft
Tired of worrying if your phone will be stolen? Digi’s latest ad might make you happy. Digi’s video re-enacts the fear of getting your phone stolen, and then goes on to show its solution – with a...
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Social media campaign #Notinmyname fights terrorism
Social media has become a powerful tool of communication and now it is being used to fight terror by Muslims globally. Muslims globally are rallying together on social media using the hashtag...
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Publicis launches luxury arm, appoints APAC creative lead
Publicis has appointed Sebastien Vacherot as chief creative officer of Publicis 133 in Asia Pacific. Meanwhile, Publicis 133 has also launched in Singapore, with Jae Soh’s appointment as general...
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Geometry Global Japan hires head of creative
Geometry Global Japan GK has appointed Masato Mitsudera as the head of creative. Mitsudera is based in Japan. Mitsudera moves from beacon communications k.k. to fill the head of creative position. In...
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Geometry Global hires global creative lead
Geometry Global has appointed Jon Hamm as global chief creative officer. He begins in his new role in November and will be based in London, reporting to global CEO Steve Harding. Hamm (pictured)...
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King Content partners with Newscred
Content marketing agency King Content has partnered content marketing platform NewsCred in Asia Pacific. The partnership leverages NewsCred’s comprehensive software and premium content with King...
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Why you should care about brand journalism
By now most marketing professionals are familiar with the term “Brand Journalism”. If you’re not – then you should be. Brand journalism is how a company will become an authority on a topic in the...
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SingTel focuses on cyber security offerings
SingTel and Akamai Technologies have paired up to offer cloud-based cyber security solutions to enterprises in Asia Pacific. Using this solution, SingTel can pre-emptively scrutinise, detect and block...
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Bell Pottinger makes senior regional hire
Bell Pottinger announced the appointment of Mark Canning, a former senior British diplomat, to bolster the company's growth in Asia and counsel clients who are targeting markets in the region. This...
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