Asia Pacific Breweries Singapore has moved its account within the Publicis Groupe from ZenithOptimedia to Starcom Mediavest.
This is part of a global media agency alignment, Rene De Monchy head of marketing Asia Pacific Breweries (Singapore), confirmed to Marketing.
According to De Monchy, APB will be progressively moving its full media duties in Singapore from ZenithOptimedia to Starcom Mediavest between September and December 2014.
“APBS has had an excellent working relationship with ZenithOptimedia over the past four years and the move is being well facilitated by both agencies,” said de Monchy.
Starcom Mediavest was unavailable for comment at the time of writing.
ZenithOptimedia has held the account for the past 4 years.