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LOOK A bar for brands
Local artiste management company FLY Entertainment and social media agency Goodstuph have partnered up to launch a new bar called Bar Naked, to unify outdoor advertising with event marketing....
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TV5′s second screen TV series Jasmine trends in Twitter
Media giant TV5’s early leap into multiscreen entertainment is already paying off, following rosy early results from TV series Jasmine engaging audiences globally online. Launched last 1 June, the...
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6 funniest tweets of Brazil’s World Cup embarrassment
In perhaps the most humiliating defeat in Brazil World Cup history, and the most surprising semi-finals result ever, Twitter has become the best vehicle again for brands and disappointed users to...
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Wrigley’s wraps up “Break Up” campaign for Extra gum
BBDO South China has launched the latest chapter in Wrigley’s “Break Up” campaign for Extra gum for the Hong Kong and Taiwan market. The campaign, which runs globally, acknowledges the fact that...
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Edelman Japan names Takeshi Mori as advisor
Edelman Japan has appointed Takeshi Mori (pictured) as advisor. Mori will advise the senior executives of Edelman’s clients on how to best promote and protect their brands both domestically and...
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Sorrell on 10 trends shaping the ad business
By Sir Martin Sorrell, chief executive officer, WPP As we plan for the future of our business, looking across the 110 countries in which we operate, we try to identify the trends that we think are...
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LOOK Anti-gambling campaign gets attention after Germany win
Earlier, the National Council on Problem Gambling (NCPG) launched a campaign to curb gambling habits during the World Cup season. The campaign line (unfortunately) ran, unwittingly, like an uncanny...
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SMU reviews agency partners
The Singapore Management University (SMU) is calling a review of all its agency partners. The Singapore Management University is calling a review of all its agency partners. Separate agency reviews...
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WATCH What the power of love can achieve
An ad called ‘The Power of Love’ for telco dtac has gone viral with over 8 million views in a week. Produced by Y&R Thailand, the 2-minute video has tugged heartstrings all over the world with its...
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Farrokh Madon leaves Y&R
Farrokh Madon, chief creative officer of Y&R Singapore has left his role. Y&R has confirmed the move to Marketing. Sanjay Bhasin, CEO Southeast Asia said, “It has been mutually agreed that...
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Kantar Worldpanel on the hunt for Philippine GM
Kantar Worldpanel is currently looking for a new general manager for the Philippines, Marketing can reveal. The move will ease the duties of Fabrice Carrasco, who currently oversees local operations...
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Cherrypicks: Six trends in mobile marketing
Jason Chiu, CEO of mobile marketing agency Cherrypicks, shares the latest trends in mobile marketing. 1. Mobile marketing is an experience Chiu says the biggest pitfall for marketers is to see mobile...
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Swire crafts a first-class branding strategy
Home to a plethora of brands and some ad agencies, Swire Properties’ arts and cultural events programming could be seen as a form of long-term branding strategy to retain its tenants through providing...
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Meet MediaVest’s lead Piyee Wong
Heading up MediaVest Malaysia is managing director Piyee Wong. Describing herself as a people-person, Wong talks about her career path, the craziest things her staff has told her, and her pet peeves...
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MH370 reward campaign gets extended
The organisers behind the MH370 reward campaign are extending the campaign for another month until 8 August 2014. The crowdfunding campaign known as The Reward MH370: The Search for the Truth was...
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ABS-CBNmobile partners with KakaoTalk
ABS-CBNmobile will be offering its subscribers free unlimited KakaoTalk chat and call services for the next three months. Kakao Philippines country manager Jean Lee said that ABS-CBNmobile subscribers...
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GALLERY: Asia’s First Yahoo On the Road Bus final stop at FEU
The sun was relentless and uncomfortably humid last July 4, but Phoebe (not her real name), a freshman at the Far Eastern University, didn’t mind. “It’s my first time to actually see the bands in...
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MediaCorp appoints NTUC’s Yew as brand and communications lead
MediaCorp has appointed Karen Yew as Head, Brand and Communications, responsible for brand management, all communications including media relations, internal communications and government relations,...
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Troy Ruhanen named TBWA global president and CEO
TBWA Worldwide has named Troy Ruhanen as global president and CEO, succeeding Tom Carroll, who will continue as chairman of TBWA Group. Meanwhile, Jean-Marie Dru will continue to serve as chairman of...
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Cracking the code for cooked food e-commerce
Marketing an e-commerce platform is a tough nut to crack, especially if your product will go cold in an hour or two. Restaurant meal delivery service foodpanda, available in 45 countries, has expanded...
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