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Coconuts: Sponsored content the way forward
Coconuts founder and managing director Byron Perry says sponsored content is the way forward for media companies hoping to be financially sustainable. “You can’t sustain an online media outlet that...
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Chow Tai Fook builds loyalty through electronic stamps
Chow Tai Fook Jewellery has launched an electronic stamp campaign and a wedding club to build customer loyalty among young customers in their twenties and thirties. Until 29 September, customers...
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Priceless for 17 years, what’s next for MasterCard?
Ten months into the new role, Raja Rajamannar, chief marketing officer of MasterCard, has already launched one of its most iconic brand campaigns – Priceless Surprises – and shaken up the agency...
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Paul Ho returns to Saatchi & Saatchi as group creative director
Paul Ho, the former creative director of Geometry Global, has rejoined Saatchi & Saatchi Hong Kong as group creative director of “shopper marketing” for Greater China. In this newly created role,...
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M1 to roll out digital TV for low-income households
The Media Development Authority (MDA) has appointed M1 to manage the roll-out of its digital TV assistance scheme for low-income households. M1 picked up the account following the conclusion of an...
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WATCH Samsung calls iPhone users “Wall Huggers”
In yet another snarky dig at Apple and its users, Samsung has created its latest commercial called “Wall Huggers”. The commercial makes fun of phone users who constantly need to look for a powerpoint...
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Man apologises to StarHub through an ad
One Huang Zhijian has apologized to StarHub Cable Vision for facilitating illegal access to the networks cable channels and using unauthorised recorders. Taking out a half page ad, he promises to stop...
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Dentsu Aegis Network gives back
Dentsu Aegis Network Singapore has partnered with President’s Challenge to present the ‘Gift of Art’ to over 600 beneficiaries for its “One Day for Change Committed” initiative. A 364-strong brigade...
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Bernama faces plagiarism accusation
The Jakarta Globe has called Malaysia’s news outlet Bernama out on the basis of plagiarism. The Indonesian paper said that Bernama copied two articles which was originally written by their own...
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ACUVUE and MTV dare youths to pursue their passions
Contact lenses brand ACUVUE is challenging youths in Asia to pursue their passions with its “Dare to Be” campaign. Its latest campaign unveils a series of ‘dares’ on its microsite for contenders to...
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Pitching your way to success
Nicola Oldfield, regional business development and marketing director at GHC Asia, shares a few tips about what PR agencies can do during the pitching process to increase their chances of winning the...
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Vizeum China wins AXA Tianping Insurance media account
Vizeum China has won the full media planning and buying services for AXA Tianping Insurance, China’s foreign insurance company, following a competitive pitch. AXA Tianping Property & Casualty...
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Zalora’s latest brand mantra: Own Now
Online retailer Zalora has launched a regional integrated brand campaign entitled ‘Own Now’. The campaign, created by BBH, has models and young influencers from across Asia bringing the ‘Own Now’ idea...
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Time to transform the product placement strategy
I can’t quite recall how Transformers: Age of Extinction goes, considering I only watched the movie last week, all I can remember is how the two main fighters, Cade Yeager and Shane Dyson, love having...
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OMD hires global strategy director
OMD has appointed Jian Yang as global strategy director for transformers – Hasbro’s largest franchise. In his new role, Yang will drive deeper business results by developing communication strategies...
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Tsui Hang Village: Still flying the flyers
If you think flyers are an old-school way of doing marketing, Tsui Hang Village’s latest flyers promoting its summer menu, incorporating products of Shanghai Food, will make you think again. Tsui Hang...
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Carrefour shuts its doors in India
French retail giant Carrefour is shutting down operations in India and has closed its wholesale stores in the country. I has been in the Indian market since 2010, operating five wholesale stores. In a...
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Ogilvy & Mather Melbourne grows team
Ogilvy & Mather (O&M) Melbourne has appointed Belinda Danks-Woodley as group account director and Joe Heath as strategy director. Danks-Woodley (pictured left) takes on the role to lead...
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Komli boosts its Remarketing Demand Side Platform
Media technology company Komli Media has launched an Android app for its Remarketing Demand Side Platform (RDSP) customers. The app allows customers to manage various campaigns & strategies and...
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Here’s what SPH is planning for its 30th year anniversary
Singapore Press Holdings (SPH) is flying in British artist Stephen Wiltshire to draw the Singapore skyline as a highlight of its 30th anniversary celebrations this year. The event called “See the Big...
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