Clik here to view.
SingTel’s global ad lead exits
SingTel’s head of global advertising at the telco Grant Watts has left the company after a little over a year in the role. Watts (pictured) took on the role following SingTel’s acquisition of mobile...
View ArticleClik here to view.
[LOOK] Domino’s spoofs British Airways
Imitation is the best form of flattery. In the ad world, brand spoofing its competitors is nothing new. Take for example the classic and finest definition of measuring c*ck sizes via billboards from...
View ArticleClik here to view.
Schwebig joins Turner as SVP of business development
Turner International has appointed Clément Schwebig (pictured) as senior vice president of business development, based out of Hong Kong. Schwebig will be tasked to lead and implement Turner...
View ArticleClik here to view.
Has targeting technology gone too far?
Going head to head with international brands like Microsoft, Intel and NEC, Hong Kong government funded Applied Science and Technology Research Institute (ASTRI) will debut an outdoor ad in Causeway...
View ArticleClik here to view.
Defense department launches first mobile live streaming radio station in PH
The Armed Forces of the Philippines has launched what it calls as the country’s first radio station that can stream live broadcasts on mobile in the country. Radio station DWDD 1134 kHz AM’s programs...
View ArticleClik here to view.
7-Eleven deepens Facebook engagement
For two years in a row, 7-Eleven has rounded off the year with a mega Sanrio–themed redemption program. But this year, it rides on the Japanese company's 40th anniversary with Facebook stickers...
View ArticleClik here to view.
Fortune adopts new remedy for health marketing
After several failed attempts at getting consumers to recall product lines, Fortune Pharmacal is taking a different approach to marketing two new products. From 9 December the company will launch a TV...
View ArticleClik here to view.
ABS-CBN’s PasaHero app saves the day
Media conglomerate ABS-CBN has just launched a free mobile app that makes commuting not just smarter but finally safer. Trips in the congested streets of Philippines can now be tracked and recorded...
View ArticleClik here to view.
Palo Alto Networks Selects Rice Communications
Palo Alto Networks, the network security firm has appointed Rice Communications, Singapore-based marketing communications consultancy as its PR agency in Asia Pacific. Rice Communications was selected...
View ArticleClik here to view.
What social media fatigue?
Bucking the global trend, Facebook is showing no sign of decline in SEA or even the larger APAC region. Here are some key findings from Wave 7, an IPG survey representing more than 1 billion active...
View ArticleClik here to view.
What’s your brand’s muscle memory quotient?
Events are now interpreted in real time. For example, with iconic historical events such as the first man on the moon, or the Tiananmen Square riots, these were first witnessed by journalists,...
View ArticleClik here to view.
Omnifluence makes acquisition
Social business consultancy Omnifluence has acquired local boutique marketing firm TokTog. It has also hired TSLA’s creative partner Marcus Huang to lead the team. Huang co-founded TSLA and served as...
View ArticleClik here to view.
PR agency strengthens CSR capability
Independent public relations consultancies AKA Asia, has appointed Lauren Wyper (pictured), an experienced CSR communications practitioner to provide counsel for businesses that want to focus on...
View ArticleClik here to view.
Zalora gets another US$112m booster
Zalora Group, one of Southeast Asia’s fastest-growing fashion & beauty online store, has secured US$112 million (SG$139 million) in funding. This comes from privately held investor group Access...
View ArticleClik here to view.
Kimberly-Clark to help start ups
Kimberly-Clark, through the Kimberly-Clark Digital Innovation Lab has partnered up with Mindshare and several venture capital firms to create an innovation competition. This will ultimately culminate...
View ArticleClik here to view.
10 trends for 2014
Consumers are both welcoming and resisting technology’s growing omnipresence in their lives. For many, technology serves as a gateway to opportunity and the solution to a growing impatience, but...
View ArticleClik here to view.
Malaysian education powered up by Intel and YTL Comm
YTL Communications and Intel Malaysia has inked an agreement to introduce Intel-based integrated 4G laptops and tablets solutions for the education sector in Malaysia. The MoU was signed to accelerate...
View ArticleClik here to view.
Grey Group wins Vitagen
Malaysia Dairy Industries (MDI) has appointed Grey Group Singapore as its advertising partner. Grey Group will be tasked to revitalise Vitagen Less Sugar for the Singaporean market. Marketing manager...
View ArticleClik here to view.
[WATCH] Chasing power?
Intel sparked a little curiosity by giving café customers a little something unexpected this week. It did a little experiment involving hidden cameras and a power outlet with a mind of its own. The...
View ArticleClik here to view.
BEING gets two slices of Mondelēz pie
TBWA\ Group, BEING Worldwide, based in Singapore has won a piece of Mondelēz International business in APAC, following a six week pitch involving agencies from Indonesia, Malaysia, the Philippines and...
View Article