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Accenture launches digital marketing capabilities. Should agencies worry?
In what is a sign of professional services firms intensifying the competition with agencies, Acccenture has launched integrated digital capability to help clients “accelerate growth through digital...
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Nescafé Dolce Gusto dives into CRM
Nestlé is attempting to drive its Nescafé Dolce Gusto brand deeper into the Singapore psyche with its inaugural customer relationship management (CRM) programme in Southeast Asia. The new CRM drive...
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Case Study: How Canon carved a new market segment
Category: Cameras Brand custodian: Maggie Wong, director and general manager, Canon Hong Kong The problem Treated by the user-friendly photo shooting function, the quick rise of Smartphone eclipses...
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Localising global media with Ken Matsumura
Recently signed on as the first media planning and buying agency for Otsuka Pharmaceutical Hong Kong (owner of brands like Pocari Sweat and SOYJOY Fruits Soy Bar), Media Palette president Ken...
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Double happiness for young PR execs
The Council of Public Relations Firms of Hong Kong has announced the winners of this year’s ‘Double Happiness’ awards. The competition, which was open to all in-house PR professionals in Hong Kong and...
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Emirates steps in to support Hong Kong Open
Emirates airline has been announced as official airline of Hong Kong Open Championship 2013, marking the ninth consecutive year the Dubai-based airline has sponsored the international tournament. The...
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CSL shines at HK Mob-ex Awards
CSL has taken out the prestigious award of Mob-EX Best of Show at the 2013 Mob-Ex mobile marketing awards, sweeping away two Golds to and two Silvers out of altogether 144 entries. In total, the...
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Sir Chief, Papa Jack stars in Krem-Top advocacy
Alaska Milk Corporation has recruited two of the country’s biggest celebrities to kick-off its annual 360 degree brand advocacy campaign under non-dairy coffee creamer brand Krem-Top. The company...
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travelmob launches its iOS app
travelmob has announced the launch of its iOS application. The social travel application matches property owners with travellers seeking accommodations in the Asia Pacific region. travelmobiOS app...
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PHD Worldwide appoints business development lead
Patrick Ryan has been appointed as worldwide business development director, overseeing PHD’s network of 81 offices globally. Ryan will join the agency on 11 December, reporting to worldwide CEO, Mike...
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Disney Channel and StarHub launch apps
The Walt Disney Company Southeast Asia (TWDC SEA) together with StarHub, Singapore’s leading pay TV operator will launch a new mobile video streaming service from 7 December onwards. It will launch...
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Raoul heads to Middle East
Home grown fashion label Raoul has inked another franchise deal, this time in the Middle East market with the Chalhoub Group. The franchise agreement will see nine standalone Raoul stores open by...
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ZenithOptimedia launches new network
ZenithOptimedia is set to launch a new global media network under the working name of Project Blue. The new network will launch in the first quarter of 2014. It will adopt the principles of Live ROI,...
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Pfizer’s rolling ball for pledges
Pfizer Malaysia has concluded its charity campaign, The Ball of Life, to support research and awareness of pneumococcal disease. The campaign encouraged the public to contribute towards ensuring...
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Retailers put up “disabled” mannequins
It was Junot Diaz who said, "If you want to make a human being into a monster, deny them, at the cultural level, any reflection of themselves." So Pro Infirmis, a European advocacy organization for...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
Raoul heads to Middle East Home grown fashion label Raoul has inked another franchise deal, this time in the Middle East market with the Chalhoub Group. The franchise agreement will see nine...
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H&M lights up amid gloom
Earlier this week, H&M turned on the lights for its LED animated spread that shouts “H&M hearts Hong Kong” on the 126m tall Citic Tower: this is the biggest out-of-home ad since the flagship...
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SAYS.com’s lightning growth of readers
According to Google Analytics, SAYS.com is Malaysia’s fastest growing news website, generating over one million unique visitors since its revamp on 18 October. Effective Measure has noted that the...
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Marketers, here’s how to talk to your CEOs
Marketing has a huge role in aligning communications both internally and externally for a company, but it is more than communications - it must be thought of as partnering the overall business....
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Scoot scouts for social media agency
Scoot, the long-haul low-cost arm of the Singapore Airlines Group, has called for a social media review. The two year contract will cover duties for all of Scoot’s markets in the region which includes...
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