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Meet the CEOs: Naga DDB’s David Mitchell
Having started out his career at Leo Burnett, David Mitchell has come a long way in the industry, having "handled everything from diaper rash creams to national airlines". Advertising + Marketing...
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LOOK Skechers brings younger look to the brand with Mr Men
Skechers has launched an ad campaign featuring its product line of Mr Men and Little Miss trainers by pairing the iconic cartoon characters with landmarks around the world. Vincent Leung, president of...
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The Dark Knight storms Times Square [GALLERY]
Event: Batman 75th Anniversary Exhibition Exhibition period: June 16 to July 20, 2014 Working in conjunction with Warner Bros. and DC Entertainment, Times Square has transformed its premises into...
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NUS appoints media agency
The NUS Lee Kuan Yew School of Public Policy (NUS LKYSPP) has appointed local independent media agency The Media Shop as its media agency for its upcoming regional campaign. The agency will take on...
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LOOK What’s this NTUC Income ad saying?
NTUC Income has launched this campaign for its insurance policy VivoCare 100. The campaign which has been running in various OOH locations and shows a man’s face with the text: “I suffer from ovarian...
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LOOK Guinness lights up the city
Over the weekend, Guinness mobilised its community to light up 1,000 candles as part of a symbolic art installation that represents the support for single mothers. By launching a video tribute that...
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M1 keeps customers coming back for more
M1’s new brand campaign created with the help of Y&R Singapore will extend into the online space this week, with three new inter-connected webisodes. M1 launched its newest brand campaign, with...
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Coca Cola moves into top 10 advertiser, but L’Oreal still dominates
Coca Cola doubled its spending in May, pushing the beverage group to the top 10 advertiser groups, according to data from admanGo. Lion, Dairy Farm Group, Coca Cola and Nestle Group were the only...
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Can China tech platforms succeed in the West?
Media and marketers in the US and in Europe have largely ignored developments of e-commerce and social media platforms in China, but the launch of 11 Main by Alibaba in the USA could change this. As...
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Live: Big Data & Digital Innovation
Catch all the updates from this special two-day conference focused on big data and the best digital innovation from across Asia. It's close to 9am and guests are beginning to arrive. Photos coming...
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TAFEP advocates employment of older workers
The Tripartite Committee on Employability of Older Workers has launched a campaign to promote the employability of older workers and raise awareness amongst employers on their potential. The...
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Do journalists make for better content marketers?
In our ever changing industry, we often see the open vacancy job titles in the classified change with the new trends. With people like ‘Head of Social’ and ‘Mobile Marketing Manager’ walking among us,...
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Havas Media Group hires regional strategy director
Havas Media Group has appointed Josh Gallagher as regional strategy director. Based out of Singapore, Gallagher (pictured) will report into SK Biswas, chief strategy officer at Havas Media Group, Asia...
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McLaren Automotive builds marketing team
McLaren Automotive has appointed George Biggs as head of sales and operations of Asia Pacific to help further accelerate the company’s growth and profitability in the region. Based in Singapore, he...
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jobsDB hires Beltran’s replacement
jobsDB has appointed Sheldon Fernandez as the new managing director of its Singapore office. Fernandez will be in charge of strengthening the online job recruitment portal’s presence in Singapore. The...
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There’s life in the retail store yet
Smartphone cameras may have precipitated a free fall in the handheld camera business, but Kensaku Konishi (pictured), president and CEO of Canon Singapore, is optimistic. Somewhat counter-intuitively,...
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3 big data lessons from IBM
One question we often hear: Is my data big enough to be called big data? How do you know when big data has become too big? Luis Chiang Carbonell, growth markets lead at IBM Customer Experience Lab,...
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Prudential launches 90th anniversary campaign
Prudential Assurance Malaysia Berhad (PAMB) has launched a marketing campaign to celebrate its 90th anniversary by giving Malaysians the opportunity to say thank you to their loved ones. Fiona Liao,...
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How can Big Data help CMOs?
One of the biggest challenges facing CMOs is the explosion of data, the sheer amount of information from which insights must be mined to better drive marketing campaigns and customer engagement....
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Big digital agenda in Moët Hennessy
Moët Hennessy is embarking on an aggressive digital agenda to tell brand differentiation between its wide range of brands under the Hennessy umbrella. For instance, the concert-themed platform...
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