Moët Hennessy is embarking on an aggressive digital agenda to tell brand differentiation between its wide range of brands under the Hennessy umbrella. For instance, the concert-themed platform Hennessy Artistry for one of its oldest brand Hennessy VSOP.
Gary Lo, the newly promoted regional marketing manager of Moët Hennessy, tells Marketing how digital drives the future for the luxury wine and spirits provider at Big Data and Digital Innovation 2014.
https://vimeo.com/99000481
Hennessy Artistry 2013 Hong Kong:
https://www.youtube.com/watch?v=kpM29tKhN7c