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BlueFocus: China is changing not slowing
Steven Chen, vice president of BlueFocus Communication Group, one of the largest home-grown communications group in mainland China, says while the country's GDP is slowing, the communication business...
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MAS mulls tighter ad rules for financial sector
As part of increasing corporate governance measures for the financial sector, the Monetary Authority of Singapore is considering tighter ad rules for structured products. The government body has told...
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Dettol puts hygiene awareness at heart of year-long campaign
Dettol Hong Kong, owned by British health and hygiene products group Reckitt Benckiser, has launched a series of six short TVCs showing how you can catch germs from your hands to promote its liquid...
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Why Shell is refuelling its approach
Singapore has been drawing in multinational corporations to set up global or Asia Pacific functions in the nation – with the likes of Unilever and Mead Johnson having set up here in recent years. One...
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TVB expands Olympic broadcast deal
After winning broadcast right to Sochi Olympic Winter Games, TVB has secured right to broadcast the Rio 2016 Olympic Games. In addition to the Games of the XXXI Olympiad in 2016 in Brazil, the...
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Case Study: How Lay’s managed its fans during crunch time
Challenge How do you convince die-hard and loyalist potato chip fans to try a new product – while keeping in mind they’re unapologetically extreme teens? GroupM Thailand’s digital unit, mInteraction,...
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Introducing a regional awards for media owners
Media owners, take a break from sponsoring awards and enter one instead! Marketing magazine is proud to announce the launch of The Spark Awards for Media Excellence 2014, a new award format that...
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DOT launches “More Fun Idols” via BBDO Guerrero
BBDO Guerrero has launched the domestic campaign of the Department of Tourism (DOT) called "More Fun Idols" to inspire the country's tourism front liners. Alongside destination promotions, the DOT now...
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SM Cyberzone connects with tech-savvy consumers with Tech O’Clock
SM Cyberzone has launched a first of its kind web show series called Tech O’Clock to showcase the newest gadgets available in their retail stores nationwide. Developed by Havas Media Ortega (HVMO),...
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Globe files second NTC case against text spam
Globe Telecom filed its second complaint before the National Telecommunications Commission this month against another company sending text spam to its mobile customers. The latest case involves the...
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Dentsu and EDB launch new centres of excellence
Dentsu Aegis Network has launched two regional centres of excellence (CoE) in real-time media analytics and creative technology innovation in Singapore to service growing demand for sophisticated...
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Magna Global appoints Singapore lead
IPG Mediabrands has appointed Anita Yeong as the head of Magna Global in Singapore. In this capacity, she will seek to harnesses the group’s total media investments in the country to drive savings and...
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Lee Kum Kee markets the new Mahsuri sauce
Hong Kong-based food company Lee Kum Kee has launched a new campaign for its Mahsuri sauce-range featuring Malaysian actor Shaheizy Sam. Created by TBWA\Kuala Lumpur, this is the first time the...
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Why marketing should stop blaming procurement
Recently the World Federation of Advertisers (WFA) released a report that updated research from 2011 on the status of agency remuneration by marketers. Soon there were many articles written about the...
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Alibaba takes a bite into SingPost
With domestic business continuing to be under tremendous pressure from rapidly declining traditional mail volumes, Singapore Post (SingPost) has turned its focus to e-commerce. SingPost and Chinese...
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Sony puts positive messages at core of new campaign
To combat what it calls growing negativity across the city, Sony is using the power of positive energy for its latest campaign. In its biggest local push yet to back its new Alpha 6000 camera, Sony is...
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Colgate banks on the moment of truth
Does vanilla ice cream taste better after you've brushed your teeth with a certain type of toothpaste? That's exactly what Colgate is asking prospective customers to test out in its latest campaign....
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It’s baby steps for Miramar Group’s School Food in Shatin
Marketers at Miramar Group, which owns the franchise rights to School Food in Hong Kong, wants steady growth through a step-by-step marketing strategy that cross-sells other restaurants owned by the...
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Omnicom moves Pankaj Nayak into a new role
Omnicom Media Group (OMG) has appointed Pankaj Nayak as director of business development, replacing Laura Gordon who is leaving the agency. Nayak has been with Omnicom Media Group’s sister agency OMD...
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Isobar Taiwan appoints Yen to senior business development role
Isobar has announced the appointment of Nick Yen as vice president of business department in Taiwan. Effective immediately, Yen drive the agency’s online to offline service (O2O) and account...
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