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The best moments at Agency of the Year [GALLERY]
While the winners have been announced – we can’t leave it there without showing the best moments from last night. (For a list of winning agencies click : And Marketing’s Agency of the Year is …….)...
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NBA, Acer enters promotional deal in Philippines
The National Basketball Association (NBA) adds another brand partner in the Philippines following a promotional deal with Acer Philippines announced Thursday. Acer will be integrated into NBA media...
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PAL, San Miguel sponsors CNN World Economic Forum coverage in Manila
CNN International announced that that San Miguel Corporation and Philippine Airlines will be sponsoring its week-long coverage of the first World Economic Forum (WEF) held in Manila. As corporate...
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Trimaran Capital forms joint venture with Mazarine Groupe
Hong Kong holding company Trimaran Capital, owned by Pansy Ho and Michelle Cheng, has formed a joint venture with French luxury communications agency Mazarine Groupe. The new Sino-French joint venture...
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Is Manchester United still a strong brand?
With changes in the top management, the season has not been a stellar one for the Manchester United football team and its fans. Due to poor performance, this was also the first time in 24 years that...
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Watsons “Say Yes to Watsons Brand” campaign
Asia’s largest health and beauty retailer, Watsons launched its “Say Yes to Watsons Brand” integrated marketing campaign, designed to promote Watsons Brand, the store’s affordable, high-quality own...
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Hakuhodo and WATATAWA partner up
Hakuhodo Consulting and Singapore-based WATATAWA Consulting have established a strategic alliance to offer marketing strategy and services to clients in Japan and key Asian markets. The alliance will...
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How to get free masks: just by hitting send
My Beauty Diary (我的美麗日記), a Taiwan-based beauty facial mask label, is promoting its latest product line with a campaign allowing users to send its Platinum Series facial mask to friends via the post....
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Beijing Tong Ren Tang takes a page from Disneyland
Beijing Tong Ren Tang has placed an ad until July on the facade of a car park near the entrance to the Cross-Habour in Hung Hom. The ad visuals feature Imperial Palace doors opening to reveal a...
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LOOK Artist creates murals for Old Town Coffee
The birthplace of white coffee, Ipoh, Old Town will be surrounded with seven art murals painted by renowned Lithuanian artist, Ernest Zacharevic. This is part of a partnership between Old Town White...
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PAPT conducts random checks to combat software piracy
The Pilipinas Anti-Piracy Team (PAPT) will be conducting unscheduled inspections in Southern Luzon this May to thwart the sale and use of illegal software in the region. The PAPT, composed of the...
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Kakao to merge with Daum
Kakao Corporation, the South Korean company behind Kakao Talk, has announced a merger last Monday with Daum Communications, the country’s second largest web portal. The merged company will be called...
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WATCH Guinness gives locals a reason to leave work early
It has become a norm for Malaysians to leave work late. Guinness Malaysia wanted people to challenge the norm, getting them to leave work early and rewarding them for it through a campaign called...
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STB settles research tender for Malaysia market
Singapore Tourism Board (STB) has appointed a research firm to conduct qualitative consumer research with its target audiences in Malaysia. Quantum Consumer Solutions was appointed, following its...
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Dutch Lady reaches out to employees to push its brand
In its latest campaign, dairy brand Dutch Lady is banking on its employees to push its brand. According to Dutch Lady, it is choosing to reach out to its own employees instead of consumers, and...
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Romanus Ng to lead advertising and marketing solutions for SCMP
The South China Morning Post has promoted Romanus Ng to general manager of advertising and marketing solutions. Reporting directly to Elsie Cheung, SCMP Group COO, Ng will take the helm of the South...
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MacroKiosk partners Big Mobile
Macro Kiosk Berhad and Big Mobile have signed an Asia wide mobile payment agreement to enable the latter’s efforts to bring mobile commerce and payments to its advertisers. The agreement will allow...
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What you need to know about the affluent Asian traveller
The affluent Asian Traveller presents significant potential for brands wishing to participate in the real sustainable surge in Asian luxury and premium travel. To uncover their travel patterns and...
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Coca-Cola transforms used bottles into helpful tools
Coca-Cola has partnered with Ogilvy & Mather China to transform used coke bottles into helpful tools such as paintbrush, water squirter and pencil sharpener. The environmental awareness campaign,...
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J&J runs baby photo competition for charity
Johnson & Johnson has launched the Baby of the Year (BOTY) contest with a digital-counter, tracking the number of entries via social media and pledging to turn the final number into cash...
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