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AIG drives safety message through events
Insurance firm American International Group’s (AIG) goal is to raise its brand profile in Singapore, and its strategy has been through events focused on “making the world a safer place”. Speaking to...
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LG’s G2 launch mishap in Korea
LG Electronics was looking to launch its Optimus G2 phone globally. In, Seoul, Korea, to drum up buzz about the launch, LG created a campaign that played on the slogan about LG’s phone being “in the...
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Castrol powers on with its first digital campaign
Castrol Power 1 has launched its first-ever pure-play digital marketing campaign “How Do You Feel When You Ride?”. Primarily running on Facebook and YouTube, the two-minute campaign video features a...
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Edelman Digital makes new hires
Edelman Digital has hired Kim Hoang as managing director and Neil Leslie as creative director for Southeast Asia. Hoang and Leslie will be based in Singapore and report to Gavin Coombes (pictured),...
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Former Octopus CEO takes senior role with South China Media
Former CEO of Octopus Prudence Chan is stepping into the media business as deputy chief executive of South China Media. Chan who famously resigned from Octopus after the company was found to have made...
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[LOOK] IKEA leaves no one alone
Everyone’s just a little more giving and generous during the holiday. In an effort to spread the warmth and fuzzies for Christmas, IKEA has launched a platform dedicated to people that are due to...
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Korea’s 2014 MICE strategy
Following its plans to aggressively push for business events this year, the Korean Tourism Organisation has mapped out its plans for 2014, looking to target Southeast Asian markets in a bigger way....
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Havas Worldwide’s Troni to move back to the US
Havas Worldwide’s Southeast Asian CEO Naomi Troni is set to move back to the agency’s US headquarters. The news follows the announcement of Dan Gibson taking on a dual role to lead Havas Worldwide...
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The year’s most talked about events in Singapore
If you’re wondering which event got the most mileage on social media this year, Facebook has come up with a list of the most talked about events in 2013 on its platform. For Singapore, the Formula 1...
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Italian brand firm finds G.O.D
Italian branding agency 1.618 Limited has partnered with Goods Of Desire Hong Kong to launch a brand revival program called “Brandnaissance”, with the aim of giving new life to Hong Kong brands. The...
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iProspect names general manager for Hong Kong
iProspect has named Lawrence Yang general manager of Hong Kong and regional director for iProspect Asia Pacific. Yang joins the agency from Australian marketing agency FirstClick Consulting. His...
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Luca Lindner named McCann Worldgroup president
Interpublic Group has promoted Luca Lindner to the role of president of its global advertising network McCann Worldgroup. Linder has served as president for the Americas, Middle East and Africa at...
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The most valuable skill sets for a marketing career in 2014
Further expanding on the study conducted by EMR, a specialist marketing recruitment consultancy, over half of the 6000 respondents believed the most valuable skill set for 2014 to be digital and...
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JWT scoops up PUMA’s global ad business
PUMA has appointed JWT New York as its global creative agency with immediate effect. JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across...
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Why data is vital to your business
It is becoming increasingly difficult for brands to engage with discerning and digitally savvy consumers. This is because of the proliferation of advertising channels and the amount of information...
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Chivas 18 unveils preview of Dream City
Chivas 18 will air its crowd-sourced micro movie Dream City on 22 December. The Hong Kong film crew, lead by film director Heiward Mak, has picked three applicants Brain Fu, Jeff Yu and Tim Poon to...
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Big Data explained
If you haven’t heard of Big Data by now, you’ve not enthralled yourself into the industry. The days when data used to be a coin toss word for IT experts only are over. Marketers and creative agencies...
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Psy fronts Soul Electronics first local push
US headphone maker Soul Electronics is working with K-pop star Psy to launch its first regional brand campaign on TV and OOH executions. Created by Psy himself, the campaign introduce its brand...
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How to avoid social media awkwardness
When it comes to brand-on-brand interaction on social media, there is no hard and fast rule, as some have looked for. But as many will find, here’s where social awkwardness will cost you the most. In...
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One company’s amazing reply to a raging customer
Every once in a while, giving a foul-tempered customer a public skewering can be good for business. At least that seems to be the lesson of Liberty Bottleworks, whose polite but eviscerating reply to...
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