PUMA has appointed JWT New York as its global creative agency with immediate effect.
JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North America, Europe, Latin America, Asia Pacific and the Middle East/Africa.
JWT will work with PUMA to develop and define a fast-moving creative process poised to capitalize on culturally relevant sporting moments.
The agency will begin working on a project to re-ignite the brand heat, working with PUMA to define its new Forever Faster brand messaging before rolling out a new global brand campaign in the second half of 2014.
“In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture,” said Björn Gulden, CEO of PUMA.
“The team quickly proved that they could deliver on our new mission to become the Fastest Sports Brand in the World. Together we’ll craft a more nimble creative structure that will allow us to support all of the company’s sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories.”
Peter Sherman, CEO of JWT New York added that PUMA is more than an advertising relationship. "For us it’s a true brand and business partnership.”
PUMA is the latest in a string of new business wins for JWT New York in the last three months, which includes a consolidation of Energizer brands and a creative assignment from Google.