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Breaking retail marketing myths
More than 130 senior marketers gathered at Sheraton Hong Kong for Marketing’s inaugural Retail Marketing 2014 conference yesterday, to hear from the region’s leading brands about the sweeping changes...
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Prudence Foundation renews Cha-Ching charity efforts
Prudence Foundation, the regional charitable arm of Prudential, yesterday launched a new episode of its financial literacy animation Cha-Ching along with a new version of its "Charity" song to raise...
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Dow Jones taps Mark Pope for top Asia role
Mark Pope, vice president of sales at Dow Jones Asia Pacific, has been tapped for the dual role of managing director of Dow Jones Asia and publisher of The Wall Street Journal Asia. Pope relocated to...
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Why retailers should care about omni-channel [VIDEO]
Argha Sen, director of omni-channel at Fung Retailing Group, shares his views on the retail landscape and why the omni-channel concept should be taken seriously, but above all, the keys to...
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JWT Shanghai secures Anheuser-Busch InBev
Anheuser-Busch InBev has re-appointed JWT Shanghai as Agency of Record for Sedrin Beer after a competitive four-way pitch for the business. The win is a major endorsement for JWT, which has held the...
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STB or SingTel – pick your choice for worst video
While SingTel has been working hard on its content marketing, it looks like it can’t win them all. While some of its marketing moves in the online video space such as its Hossan Leong videos as well...
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Neo@Ogilvy finds new lead
Neo@Ogilvy, the digital media and performance marketing unit of Ogilvy & Mather (O&M), has appointed Renee LaBriola, the former managing partner of Neo@Ogilvy London to head Neo@Ogilvy...
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Land Rover China launches virtual driving experience
Land Rover China has launched China’s first-ever virtual online driving experience. The immersive and interactive platform allows users to take control of a variety of off-road challenges, proving...
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Lowe MY wins education brands
Lowe Malaysia has been appointed for education brand portfolios of Telekom Malaysia Berhad’s (TM) education arms, Multimedia University (MMU) and Multimedia College (MMC). The appointment is effective...
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The ultimate vanity mirror
Twisted faces, awkward smiles, over pouting... these are just some of the problems faced when shooting the perfect selfie. But help is here. US-based digital agency iStrategyLabs has created a “selfie...
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Why you should care about in-store creativity [VIDEO]
Bob Neville is global retail creative director and head of retail at New Balance. With some 20 years in the retail space under his belt, a large chunk of that spent in Hong Kong, Neville has been...
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StarHub focuses on crowdfunding for entrepreneurs
At a time crowdfunding is only beginning to pick up across the region, StarHub’s i3 has beta-launched Crowdtivate, its online social launch pad aimed at aiding local and Asia-based entrepreneurs and...
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DigitasLBi promotes global chief product officer
DigitasLBi has promoted Pipa Unsworth to the position of chief product officer. The global role sees Unsworth take ownership of DigitasLBi’s product strategy and the development of its proprietary...
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Catch us if you can
Locking down an interview with Rina Ho is no easy task, but as Jennifer Chan finds out, persistence pays off. Rina Ho is one busy woman. After dozens of emails, I was lucky enough to find an hour in...
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5 cool ways to run newspaper ads
While newspapers haven't been having the best time, these cool newspaper ads might make advertisers change their minds. Here are five great newspaper ad ideas that should spice up your morning read:...
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Havas’ Naomi Troni jumps ship for Lowe role
After returning to New York after exiting her Southeast Asia role, Naomi Troni is now at Lowe Worldwide. Troni moved back to New York in January this year. Her official title was managing director,...
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iProspect names new Asia MD
iProspect has appointed Mark Fagan as Asia Pacific MD. Based in Singapore, he reports to CEO Ruth Stubbs, and will be responsible for driving the strategic direction of the business across 14 markets,...
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David Chen Joins VivaKi China
VivaKi has hired David Chen as the agency's managing director for China. Chen will be responsible for launching and driving the adoption of VivaKi products, technology platforms and partnerships...
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Retail’s next evolution
Hong Kong is spoilt for choice when it comes to shopping. The city, you could say, is a veritable smorgasbord of retail global brands. But it’s also far more than that. Retail giants, including the...
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When a campaign for “The Bridge of Death” backfires
Sammy Lau Group creative director Dentsu Hong Kong HOT: S-Oil – Here balloon In 2012, S-Oil promoted its smart energy saving and carbon reduction campaign “HERE” in a parking lot, where a slew of...
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