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Entropia unveils Blanc, Noir and Rouge entities
Entropia has diversified its offerings into three different entities Entropia Blanc, Entropia Noir and Entropia Rouge. These entities will be customised to current offerings and manage conflicts....
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We Are Social落户北京
社交媒体营销公司We Are Social成立北京办公室，以拓展在中国的业务。 We Are Social大中华区董事总经理兼上海办事处创始人林瀚斌（Pete Lin）将领导北京的团队，Wenny Qin 担任客户总监，负责处理该公司的客户关系；创意总监Leslie Guo 将负责监督We Are Social在北京的创意产出。 北京团队将服务中国民生银行、雀巢公司和中国移动的Migu等创始客户。...
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WPP merges MEC and Maxus, redundancies and “efficiencies” probable
GroupM is merging the global operations of media agencies MEC and Maxus into "a new billion dollar revenue, media, content and technology agency" under the leadership of MEC’s CEO Tim Castree. GroupM...
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OCBC Bank bolsters cashless payment options for customers
OCBC Bank has launched its first standalone OCBC Pay Anyone app, making QR code cashless payments available at about 2,500 NETS terminals. The service will be available with over 1,000 merchants from...
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Now following: Youtiao666
Deviating from the white themes and manicured captions, Charlotte Tan and Michelle Lee are not your conventional influencers/content creators, to say the least. Known for their satirical pop culture...
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Uber partners with BBH Singapore to launch driver recruitment campaign
Uber has collaborated with BBH Singapore to launch a driver recruitment film on its social media platforms. Titled "The Best Job Interview", the video is part of a larger multi-channel campaign...
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SPRING Singapore hands POSSIBLE social duties
SPRING Singapore has appointed POSSIBLE Worldwide as its social media agency. The appointment is for one year and will see the agency undertaking social media management duties for the organisation....
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There goes Coke’s dynamic ribbon
Coca Cola has been in the news a lot recently. Indeed, many marketing departments must now be wondering whether they should be changing their names to "growth" departments, given Coke’s decision to...
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Supporting social causes? Take notes from the NGO playbook
The world of marketing is getting more and more competitive, fueled by the use of social. Every brand on social today is clamouring for attention, trying to cut through the clutter. But when you are...
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Genting launches Alipay to target Chinese tourists
Genting has collaborated with CIMB Bank to launch cashless payment with the introduction of Alipay at Resorts World Genting, targeting primarily at Chinese visitors. The partnership, which was...
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Online realtor challenges traditional property agents
As Hong Kong's home prices continue to rise, the city's property agents have seen a surge in commission payments per deal for a possibly similar amount of work. The rising potentials attract more...
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Airbnb names China chief to tackle local rival
After a long search for an executive to run operations in China, airbnb has named an existing executive, Hong Ge (葛宏), as vice president in charge of its business in the world’s second-largest...
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Star Media Group appoints two independent directors
Star Media Group has appointed Choong Tuck Oon (pictured) and Wong You Fong as new independent and non-executive directors. In a filing with Bursa Malaysia, Star Media said both appointments were...
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iflix expands subscription VOD service to Africa
iflix, a Subscription Video on Demand (SVoD) service based in Kuala Lumpur, has expanded into Africa. This comes less than two months after launching in Middle East and North Africa (MENA). The new...
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Airbnb敲定中国区掌门人 应对途家挑战
经过长久的搜索，Airbnb爱彼迎宣布现任高管葛宏将担任全球副总裁，全权负责在这个世界第二大经济体的事务。 葛宏履任之后，将直接向Airbnb爱彼迎全球执行官布莱恩•切斯基（Brian Chesky）汇报。据彭博社报道，切斯基表示：「葛宏对Airbnb爱彼迎的产品技术的了解无人能及，同时又能够深刻理解中国用户的习惯和特征，他将实现自身深厚的技术背景与中国市场需求的完美结合。」...
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Berjaya Food CEO departs as Starbucks MD Sydney Quays steps into role
Berjaya Food (BFood) CEO Datuk Lee Kok Chuan has stepped down, while executive director Sydney Lawrance Quays takes on the CEO role. Currently, BFood manages brands such as Starbucks, Kenny Rogers...
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Alibaba’s Cainiao and SF Express cut ties over dispute
Chinese e-commerce giant Alibaba has now removed SF Express as a delivery option on TaoBao and all its other platforms, while its app Cainiao Guo Guo, which provide full logistics tracking online, has...
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Chanel opens pop-up café in Hong Kong
After Shanghai and Singapore, French luxury brand Chanel has revealed that Hong Kong will be the next in line to open a pop-up Coco Cafe for 16 days this month. This Parisian beauty pop-up café will...
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阿里巴巴的菜鸟与顺丰速运决裂
据顺丰速运在微博上发布的声明指，中国电商巨头阿里巴巴目前已将顺丰从淘宝物流选项中剔除，而其在线提供全面物流跟踪的应用程序菜鸟同时封杀包括顺丰在内的第三方平台接口。 经《Marketing 》测试发现，截稿前淘宝香港仍可以看到顺丰速运这个物流选项，但两家巨头已经发布最新公告确认了这次物流纠纷，双方对此事的解释截然不同。...
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Another senior level exit at JWT Singapore as CEO Peter Womersley resigns
J. Walter Thompson Singapore’s Peter Womersley has departed from the agency. JWT confirmed the movement to Marketing. According to an internal memo seen by Marketing, newly appointed Southeast Asia...
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