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SM unites 12 brands into SM Lifestyle Entertainment
SM, the country’s largest mall operator, has consolidated its food, education, sports and recreational brands under its cinema arm West Avenue Theaters Corporation (WATC) to create a new business unit...
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Gap to open first-ever franchised Old Navy Stores in PH
Gap Inc. has opened the doors of its Old Navy brand to franchising in the Philippines and will be opening five outlets this year with long-time partner Stores Specialists, Inc. The first of two Old...
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Can LinkedIn conquer China when so many others have failed?
In the race for internet supremacy, LinkedIn has traditionally been the tortoise rather than the hare, a textbook MBA case study on staying focused. My admiration for LinkedIn stems from the fact it...
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Rock Star speakers at Ad Summit Pilipinas revealed
Ad Summit Pilipinas, a first-ever gathering from the Association of Accredited Advertising Agencies of the Philippines (4As), has just revealed six of its initial batch of rock star speakers. In much...
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Guinness’ St Patrick’s Day event loses New York sponsors
Key sponsor of New York’s St Patrick’s Day parade and Irish brewer Guinness has reportedly ended the partnership because gay and lesbian groups have been excluded. “Guinness has a strong history of...
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Supermarkets get house brands in order
For a second consecutive year A.S Watsons-backed supermarket group ParknShop is throwing its marketing might behind a growing stable of private label brands Best Buy and Select, as demand continues to...
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What kind of CMO are you?
There are three main types of CMOs: Traditionalists, Social Strategists and Digital Pacesetters when it comes to integrating digital in a business. Three types of CMOs Traditionalists are challenged...
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Pernod Ricard Cambodia appoints Briq
After months of intense pitching, Pernod Ricard announces the appointment of Briq International Cambodia as its agency of record for Chivas in Cambodia. Briq will be managing Chivas' advertising,...
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MDA steps in on pay-TV war
Amidst rising content costs, a new rule has been proposed to better protect consumers. Last week it was announced during parliament that a new rule was being considered to heed complaints from the...
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Ogilvy PR gets talent lead
Ogilvy Public Relations has appointed Michelle Ang as the agency’s new talent director in Singapore. Ang will lead the firm’s talent initiatives to attract, engage, reward and retain the talent that...
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Saatchis pushes social enterprises
Saatchi & Saatchi Singapore, in partnership with the Social Enterprise Association of Singapore, recently held a workshop to help local social enterprises build their brands using insights and...
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YouTube competitor arises
A competitor to the likes of YouTube and Vimeo, Wonder PL has announced the launch of the world's first curated video platform for quality lifestyle content. The company aims to connect consumers to...
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British Airways hands more duties to BBH
British Airways (BA) has appointed BBH to handle its loyalty and digital marketing communications in addition to its existing advertising remit. This appointment is for all global markets. BBH has...
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Taking a dream drive with Michelin
Michelin has partnered with TBWA’s Digital Arts Network (DAN) Shanghai to launch a “Dream Driving” digital campaign, which will run until 2 April. The campaign, which aims to engage Michelin’s premium...
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Sulit is now OLX.ph
Local buy and sell portal Sulit.com.ph is now known as OLX.ph following its partnership with Cape Town-based OLX Network announced in December. Since this morning, the Sulit.com.ph website has been...
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Luxe City Guides finds a new owner
Travel entrepreneur Simon Westcott, co-founder and Chairman of boutique hotel collection Mr & Mrs Smith in Asia, has taken ownership of Hong Kong publishing venture LUXE City Guides. Westcott...
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Victor Ng leaves Havas
Havas Worldwide Singapore chief creative officer Victor Ng is leaving the agency. According to a release from the agency, Ng leaves to "pursue his passion in social enterprise". Ng first joined the...
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Creative Catch-Up: Chris Chiu
Another familiar face in the local ad industry, Chris Chiu spent a good amount of his ad life leading creatives at various branches of Leo Burnett. Chiu has since earned a string of accolades to his...
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HTC defends marketing initiatives
It hasn't been an easy time for HTC. Racing in an extremely competitive environment with much stronger rivals, the brand is well aware of its challenges. Pushing against its flailing market share, it...
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Why data scientists are the next big thing
When StarHub’s recently appointed CMO Jeanie Ong spoke at SMU, she told students: “Forget being doctors and lawyers, be data scientists instead. That’s where the money is at.” Speaking at the...
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