After months of intense pitching, Pernod Ricard announces the appointment of Briq International Cambodia as its agency of record for Chivas in Cambodia. Briq will be managing Chivas' advertising, media, CRM, PR and other communication needs in the market.
On the selection of the agency, Paul-Robert Bouhier, managing director of Pernod Ricard Singapore, IndoChina and Thailand commented, "Briq provided the most realistic and campaign-able ideas throughout the pitch process. Their integrated approach with in-house capability will enable us to work seamlessly with one agency. And, with Jim Goh (pictured), founder/CEO of Briq, we are very confident that his knowledge of our brands and that of the wines and spirits industry will further help strengthen our brand presence in Cambodia".
Briq was appointed as Pernod Ricard's media agency of record in Singapore in 2013 to manage the full portfolio of brands. Leveraging on its performance and understanding of the brands, Briq Cambodia was invited for the Chivas agency pitch in the Cambodia market.
“We are very excited to be able to extend our working relationship with Pernod Ricard in Cambodia as its communication partner as we have strong beliefs in the brand and understand what needs to be done to help build closer rapport and bond with the customers,” added Goh.