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Singapore marketing industry salary guide for 2016
According to global professional services recruiter Morgan McKinley, despite the economic slowdown in China, 2015 was a good year for sales and marketing professionals, especially digital marketers...
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Antony Yiu promoted to head of digital at MEC
MEC has promoted Antony Yiu to head of digital for North Asia, and naming Siddharth Surana as head of digital for South and South East Asia. The two will work on digital development across MEC’s...
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Gyro names Singapore office lead
Gyro, a global ideas shop, has appointed Rayne Chow as president of its Singapore office. Chow will look to elevate the agency’s growing stature in Asia. Chow joins the formidable team of executive...
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MP & Silva bags eSports media rights
MP & Silva, a leading international media rights company that owns, manages and distributes television and media has been appointed the global marketing rights partner of Garena. Garena is...
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IN BRIEF: More stories from the industry
OMG Thailand names head of fuse He will be responsible for leading Fuse within OMD and PHD as well as strengthening the product through local initiatives. Read more here. Ogilvy & Mather Sydney...
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Mobile to set the pace in 2016
This part of the world is undergoing extraordinary growth in the use of mobile devices. Emerging markets are seeing rapid take-up, helped by lower cost handsets. India, for example, added 13 million...
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Ogilvy & Mather Sydney names group CD
Ogilvy & Mather Sydney has hired Scott Lambert as group creative director. Lambert joins the agency from Innocean Worldwide Australia, where he has spent the past five years producing world-class...
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OMG Thailand names head of fuse
Omnicom Media Group Thailand has appointed Chokchai Na Ranong as head of fuse – its branded content, sponsorship and ideation unit that works with clients within the network and its brands, OMD and...
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Ex-Havas digital lead launches Oplifi
Gautam Dutt, former digital lead at Havas Media, has launched his own start-up called 'Oplifi'. Oplifi's founding members include co-founder Santosh Erra, who is also director and co-founder of...
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Astro Malaysia bags EPL rights
Astro Malaysia Holdings Berhad (Astro), Malaysia’s leading integrated consumer media entertainment group, has secured the Premier League (EPL) broadcast rights in Malaysia for the next three seasons...
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Red Hat names country manager
Open source solutions company Red Hat has appointed Hon-Loong Kok as the country manager of Malaysia. In his new position, Kok will play a strategic role leading the team in Malaysia to find ways to...
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StanChart’s head of performance marketing moves to Fonterra
Rupa Rajamani (pictured), head of digital performance marketing and technology strategy, group brand & marketing, Standard Chartered Bank, has left the company. She has joined Fonterra as general...
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Lenovo names new SEA marketing lead
Lenovo has appointed Kenneth Low as its marketing lead for Southeast Asia. Low, who is based in Malaysia, is tasked with driving Lenovo's brand growth across PC, mobile and enterprise business in...
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Tencent appoints PubMatic to ramp up global ad business
Tencent Online Media Group ("OMG") has appointed PubMatic, the marketing automation software company, to identify and optimise global advertising revenue for the company's ad inventory outside China....
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10 new startups join Swire’s blueprint
blueprint, the accelerator programme backed by Swire Properties, has announced a new batch of tech startups to join its programme. The 10 successful tech startups and their B2B solutions span ranging...
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Levi’s CNY push allows users to create animated fai chun
“It’s not new year if it’s not new”(唔新 又點算新年) – Levi’s CNY tag line this year is a somewhat strong and decisive message that delivers in a delightful and engaging way....
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Lufthansa taps WE China for CNY digital campaign
Lufthansa German Airlines has teamed up with WE China for a Chinese New Year digital campaign which allows consumers to create customised e-greeting cards on the airline’s official WeChat account....
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Fake ‘Idiot Ville’ commercial a ‘slap in the face’ to property ads
An online video that was meant to satirically address the housing problem in Hong Kong maybe a perfect demo to mock the stereotyped patterns of property ads in Hong Kong....
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5 tips to target the travelling consumer this CNY
In 2016, the Chinese New Year (also called the Lunar New Year) falls on Monday, February 8 and ushers in the year of the Fire Monkey, said to bring strength and determination. In order to advertise to...
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Infographic: What do consumers love talking about during CNY?
It’s the start of the long Chinese New Year weekend and excitement is already in the air. In the run up to the festival, brands need to find out what the trending topics are and join in the online...
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