Gautam Dutt, former digital lead at Havas Media, has launched his own start-up called 'Oplifi'. Oplifi's founding members include co-founder Santosh Erra, who is also director and co-founder of digital agency Day Seven and Anup Kumar, partner, based in India.
Derived from a portmantheau of the words "open", "liquid" and "fit", the name Oplifi seeks to convey the accessibility and flexibility of the open platform. It aims to provide a platform for Small to Medium Enterprises (SMEs) to directly interact and track their online media campaigns.
"We want to open the field to existing models and provide SMEs with the accessibility that was once only available at network media agencies," founder and CEO, Dutt said.
With Oplifi's interface, businesses will be able to access various data management platforms and execute their media plan in a cost-efficient manner. Through programmatic technology, brands will be able to service campaigns remotely.
Dutt has 15 years of experience in the advertising and marketing industry across Asia Pacific. With work experience in both traditional and digital media, he has a unique perspective on the challenges and opportunities facing digital media.
His last role was with Havas Media as the head of digital services for Singapore and Malaysia.