Havas integrates Siren, Flynn exits
Havas Worldwide Singapore is absorbing the Siren brand as it looks to offer clients one agency with specialist PR, content & social communications team. The move will see strategic planning,...
View ArticleEtihad Airways appoints Lowe Open globally
Etihad Airways has appointed Lowe Open as its first global direct marketing agency following a pitch. The UK-based creative agency has been tasked with enhancing direct marketing activities for the...
View ArticleMediacorp picks agencies to revamp Channel NewsAsia
Mediacorp has appointed VML Qais Singapore and Aperto to undertake a major upgrade of Channel NewsAsia’s digital properties. The move comes following a tender process that invited digital marketing...
View ArticleHisense named 10th global partner for UEFA EURO 2016
Chinese electronic giant Hisense has filled the last position to become a global partner of the UEFA European Championship 2016. This is the first-ever sponsorship deal with a Chinese company in the...
View ArticleEdipresse Media Singapore names new MD
Edipresse Media Singapore has appointed Corinne Ng as managing director in a move designed to take the luxury-lifestyle media company through its next phase of growth. Ng is a publishing-industry...
View ArticleFacebook Sports: The first of more business verticals in 2016?
Facebook is the world’s largest sports stadium. Sort of a weird fact to throw out there, but given its access to a billion-plus daily users, it's not a completely out of place Friday fun fact. The...
View Article25,000 glowing roses to light up Hong Kong
To mark Valentine's Day, AllRightsReserved, along with five other local parties, are set to transform two iconic landmarks in Hong Kong into a sea of glowing roses, as part of a global art initiative...
View Article海信成为2016欧洲杯第十个顶级赞助商
中国电子巨头海信集团将成为2016年欧洲杯的顶级赞助商。 这是欧洲杯设立56年以来首个中国赞助,也是中国企业首次成为国际体育赛事组织的全球顶级合作伙伴。 根据赞助商权益,海信将选择在全球多个城市设立球迷广场,并将通过销售抽奖以及海信官方自媒体等方式,向100位中国球迷赠送现场决赛等场次的门票。...
View ArticleTourism Australia invites Hong Kongers to become ‘City Explorers’
Tourism Australia has teamed up with four celebrity anchors to uncover the food, shopping and cultural experiences in Australian capital cities, with the launch of “City Explorer”, a new online...
View ArticleSPRG Singapore launches Newsroom
Independent PR agency SPRG has launched a content hub- SPRG Newsroom - in its Singapore office. A culmination of the agency’s plans for the last three years, SPRG first made the leap into the ATL...
View ArticleDentsu Aegis Network makes several regional changes
In what is said to be a major cost cutting move and "eliminate duplicate costs" Dentsu Aegis Network has consolidated the Asia Pacific and SEA functions for its finance, HR, legal, IT and...
View ArticleAirAsia looks to go green
AirAsia will be continueing with the awareness movement #GREEN24. The movement is aimed to heighten awareness and promote sustainable actions that will make a tangible difference to the environment...
View Article10 most-watched YouTube ads in Malaysia
Needing some inspiration this Friday? Well Google Malaysia is feeling you. The Internet giant has released its YouTube Malaysia Ads leader board for the year 2015. The list represents the top 10 ads...
View ArticleHuawei EBG appoints Leo Burnett China as creative partner
Huawei has appointed Leo Burnett China as creative agency for Huawei B2B Enterprise Business Group (EBG). Leo Burnett China will be responsible for the EBG’s new branding strategy and creative work...
View ArticleMini Malaysia eyes premium automotive compact segment
Mini Malaysia is introducing a new and exclusive Mini Countryman Park Lane as it looks to compete in the country in the premium automotive compact segment. Han Sang Yun, managing director and CEO of...
View ArticleHow to future-proof a brand
There has been significant disruption amongst global brands over the last year. The common three disruptors often commented upon include Uber, Airbnb and Netflix. A marketing manager that I work with...
View ArticleCitrix appoints new president and CEO
Software company Citrix has appointed Kirill Tatarinov (pictured) as president and CEO, effective January 25, 2016. A veteran Microsoft executive, Tatarinov will also join the Citrix Board as a...
View Article华为任命李奥贝纳负责企业业务的创意代理
华为集团旗下的B2B板块——企业业务(Enterprise Business Group)任命李奥贝纳中国为年度创意代理商。 李奥贝纳将统揽起华为集团企业业务的品牌营销战略和创意性市场沟通,在国际市场上进一步树立起强大而可靠的品牌形象。 EBG企业业务是华为集团旗下专注于B2B行业市场的重要业务领域,并已成功地为亚洲、欧洲和非洲的企业推出了众多的ICT解决方案。...
View ArticleGrey Beijing appoints new ECD
Grey Beijing has appointed award-winning creative veteran One Chang as executive creative director. Chang is tasked to beef up the quality of creative outputs, especially in digital, for key accounts...
View ArticleGoogle’s 9 most annoying (and blocked) ads of 2015
If you spent just one second looking at every single ad that Google blocked in 2015, it would take you nearly 25 years to see them all. Last year alone the search group disabled more than 780 million...
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