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Merry Christmas from Marketing Hong Kong
Time has flown by quickly and we are now approaching the end of 2014. Now that we are entering the final weeks of the year, I would like to thank all of our readers and partners for your continued...
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A Christmas message from Marketing Magazine
It’s been an amazing year of breaking news and big changes, for both the industry and for us at Marketing Magazine and Advertising + Marketing - a year of major conferences and events, on top of our...
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Citibank Singapore launches interactive ad campaign
Citibank Singapore has launched an OOH ad campaign partnering with its media agency MEC, media owner SPHMBO, and creative agency Publicis Singapore. The OOH execution is located at Ocean Financial...
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UPS inks exclusive partnership with 7-Eleven
UPS has inked an exclusive partnership with 7-Eleven that will see twenty of its outlets at Shell petrol stations across Singapore serve as Alternative Delivery Locations (ADL) for UPS packages. This...
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POSB goes on content marketing offensive
POSB, one of Singapore’s largest and oldest people’s banks, is making a major content push with the launch of a new content platform called NeighboursFirst.sg. The content platform, which launched...
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Agency heads share their wishes for 2015
As 2014 comes to a wrap, Marketing sits down with several of the agency heads to see what this year meant for them and what they look forward to in 2015. Here's a compilation of some of the best...
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6 ways to modernise your marketing department
While marketing channels may have proliferated, consumers still demand consistency in interactions. (Read also: Why the industry is in dire need of generalist marketers) This requires a coordinated...
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Instagram users enraged as it removes fake accounts
As of last week, Instagram announced that it would be deactivating “spammy accounts” from Instagram on an ongoing basis. “As part of this effort, we will be deleting these accounts forever, so they...
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The Economist launches healthy subscription campaign
The Economist newspaper has launched a campaign to show what you put into your mind is as important as what you put into your body. The Economist partnered with creative agency The Gang and local...
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Top 10 marketing stories you were reading in 2014
As the year comes to a wrap we’ve compiled a list of top 10 stories that have got you (and us on the Marketing team) excited. Here’s a quick trip down memory lane: 10. The ugly side of the beauty...
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BSN encourages you to save in the festive season
Bank Simpanan Nasional has launched its festive campaign on a different note, with the campaign tagline of ‘Savings through responsible spending’. Since festivities, whether Christmas, New Year or CNY...
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Going Places magazine goes online
Spafax Malaysia has launched the online edition of Going Places, the in-flight magazine for Malaysia Airlines. With the launch of the www.goingplacesmagazine.com, readers can now access previously...
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Philippines’ most popular Google search terms in 2014
Filipinos were hooked on Vhong Navarro and a notorious yellow bird according to Google’s annual list of top trending search terms in the Philippines for 2014. Here is the complete list of 10 most...
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New World Hotels & Resorts rebrands Manila hotel
New World Hotels & Resorts has launched New World Manila Bay Hotel, its second hotel in the city in addition to New World Makati Hotel. New World Manila Bay Hotel was previously Hyatt Regency...
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Airbus Group appoints Publicis for the region
Aeronautics, space and defence-related services firm Airbus Group has appointed Publicis APAC as its new creative agency in charge of Airbus Group marketing and communication strategies in...
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McDonald’s creates All Day sunrise for breakfast promotion
To promote its all day breakfast offering, McDonald’s Singapore launched a site, live streaming the new year’s first sunrises as they happen in some of the most iconic cities around the globe,...
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Quaker creates hilarious “Intestine-man” campaign
Oats brand Quaker has taken a new turn with its latest brand campaign. The 130 year-old brand has been associating itself with heart health since its major brand campaign two years ago by BBDO. Under...
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What China needs to become more innovative
Innovation is often seen as less developed in emerging markets compared to developed economies. Larry Keeley, president and co-founder of Doblin Group owned by Deloitte, sees emerging markets like...
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MediaCorp launches Malay and Tamil news portals
Today marks the launch of two news portals from MediaCorp, MediaCorp Berita and MediaCorp Seithi, catering to their respective Malay and Tamil news and current affairs consumers. These portals will...
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The value of using video in content marketing
Where it comes to content marketing, cutting through the clutter is no mean feat. In 2013, Facebook reports that there are 4.75 billion pieces of content shared daily on the popular social networking...
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