Bank Simpanan Nasional has launched its festive campaign on a different note, with the campaign tagline of ‘Savings through responsible spending’.
Since festivities, whether Christmas, New Year or CNY are all associated with ‘The Art of Giving’ be it wishes, blessings or gifts, the bank took the stance of promoting its message of ‘The real gift you can give your loved ones is the Gift of Savings’.
The message was supported by press ads by its agency Lowe Malaysia.
Here are the ads:
Campaign Credits
Client – Bank Simpanan Nasional
Puspa Marina Dato’ Haji Omar, Senior VP/Head, Strategic Communications
Aizurra Melissa Mohamed Muzammil, Manager, Brand Communications
Noor Amalina Ahmad Latphy, Executive, Brand Communications
Agency – Lowe Malaysia
Sailesh Wadhwa, Strategy Planning Director
Shukri Jai, Client Servicing Director
Fitrina Tuty Zaini, Associate Account Director
Hidhir Hussin, Account Manager
Zaidi Awang, Executive Creative Director
Faras Adanan, Art Director
Usamah Azlan, Copywriter