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Yamaha Motorcycles picks creative agency
Yamaha Motorcycles has picked JWT Jakarta to help build its brand profile and launch new products in the Indonesia market. JWT won the account in November after a month-long pitch against four...
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Lessons from Uber senior VP’s “off the record” rant
Yesterday, Buzzfeed published a story on how Uber senior VP Emil Michael threw around the idea of hiring opposition researchers and journalists to look into the private lives and families of...
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Harper’s Bazaar appoints new editor-in-chief
SPH Magazines and Hearst Magazines International have announced the appointment of Kenneth Goh as editor-in-chief of the Singapore edition of Harper’s Bazaar. Current editor-in-chief Lauren Clarke...
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Is engagement our last hope?
What Hollywood experienced in the last decade, the advertising industry is witnessing today. This happens as the business transforms from being pure storytelling based entertainment, to a more...
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Viber moves into social networking space
Messaging app Viber has expanded into social networking with its new Public Chats feature. Distinct from its current group chat feature that is strictly private, users can now tune into public...
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Top 10 most loved brands on social media last month
Hootsuite has launched a monthly report ranking the world’s top brands on social media, calling it The Love List. The Love List uses data provided by uberVU via Hootsuite, social monitoring and...
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Does Bill Cosby need a more digitally savvy PR team?
Bill Cosby, once synonymous with the words such as comedy and The Cosby Show, has made headlines in the recent weeks with allegations of rape surrounding him. According to global reports, TV network...
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HKTV launch dampened by server problems
The HKTV launch ceremony yesterday afternoon turned out exactly as planned: a big crowd, lots of champagne and a massive 1 million downloads of its viewing app. But all that was overshadowed by the...
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Pizza Hut makes global brand revamp
Pizza Hut is revamping itself with what it claims is the biggest campaign in the company’s 56- year old history. The change was rolled out yesterday. In a press statement the company said the web...
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Natixis Global Asset Management launches new campaign
Natixis Global Asset Management has partnered with its media agency Ptarmigan Media and media owner SPHMBO to present an inaugural advertising format at One Raffles Quay. The campaign, 'Better...
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HSBC changes tack in latest digital initiative
In an effort to breakthrough the aggressive hard-selling and product-driven banking commercials, HSBC is set to launch a new digital-led branding initiative to showcases the bank's role in business....
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Women can have it all, says Brand’s
Health and supplements manufacturer Brand's, known for its chicken essence, has launched a digital video campaign to promote it's bird's nest product with a more targeted brand positioning. Contained...
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TBWA\ Kuala Lumpur makes senior digital and activation hires
TBWA\ Kuala Lumpur has bolstered its digital and activation offerings with two senior hires. Aaron Gomez (pictured) joins as head of digital and Juliana Chua as business director and head of...
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Hubert Burda Media to print Prestige magazine
The December issue of Prestige will be the last issue published by Rev Asia as the contract comes to an end. The title will now move under the new Hubert Burda Media company which will launch in...
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K & N Kenanga Holdings appoints social media agency
Tribal Worldwide Malaysia has been named the social media agency for K & N Kenanga Holdings Berhad and its subsidiary companies. While Kenanga’s early success was based on its stock broking...
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Mercedes-Benz names Hong Kong marketing head
Mercedes-Benz has appointed Peter Larko as head of marketing communications and public relations for its Hong Kong operation. In his role, Larko will spearhead planning and strategic development of...
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Consumers vote for Gillette’s 1904 razors over current
The brand recently celebrated its 110th anniversary and to show the change it has made to the lives of men (and women!) and how it has evolved over time, it posted a picture of its revolutionary...
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Google: SEA started the selfie revolution
Search behavior picked up by Google Trends revealed that Southeast Asian countries may have kicked-off the online popularity of cameras on a stick, more commonly known as selfie sticks. The volume of...
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General Mills drops “100% Natural” claim from marketing
General Mills will be dropping the term "100% Natural" from its boxes of Nature Valley granola bars. Going forward, General Mills has agreed to a settlement which said that the labeling, advertising,...
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More time for you to enter Mob- Ex Awards 2015
To allow additional time for entrants to put together more quality entries, Marketing magazine today has extended the submission deadline for the Mobile Excellence (Mob-Ex) Awards to 5 December. Now...
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