The brand recently celebrated its 110th anniversary and to show the change it has made to the lives of men (and women!) and how it has evolved over time, it posted a picture of its revolutionary process.
This was the picture tweeted:
https://twitter.com/Gillette/status/533756336983801856
However, this was soon met with a slew of criticism with most social media fans preferring the older versions:
Here are what some fans had said:
https://twitter.com/kf4tqj/status/533793957692862464
https://twitter.com/BaconatorShaves/status/533821944362053632
https://twitter.com/rush_less/status/534013793513508865
https://twitter.com/I_FlyHIGH_27/status/534084909095481345
Meanwhile, it also faced a similar backlash with its picture of Facebook.
The response from its Facebook fans echoed that of those on Twitter.