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Wyeth Nutrition wins Marketer of the Year
Wyeth Nutrition has secured the title of Marketer of the Year at last night’s sold out Marketing Excellence Awards. Wyeth Nutrition secured three Gold Awards, two Silver Awards and three Bronze, to...
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MSLGROUP India appoints co-managing directors
Publicis Groupe's communications consultancy arm MSLGROUP has promoted Chetan Mahajan (pictured) and Amit Misra to co-MDs of its Indian branch. They will report directly to Glenn Osaki, president,...
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SMG Indonesia wins part of Petra Foods business
Spark, a division within Starcom MediaVest Group, has been appointed agency of record by PT Ceres, a subsidiary of regional chocolate confectionary group Petra Foods Limited. The agency was appointed...
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IPG and Millennial Media pair up for customised research capabilities
Interpublic Group and mobile advertising platform Millennial Media have entered into a year-long global strategic partnership. It will be led by IPG Mediabrands, the global media holding company of...
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DBS celebrates SG50
DBS Bank is gearing up for Singapore's 50th birthday with a SG$ 3.5 million sponsorship of the 28th Southeast Asian (SEA) games, and its dragon boat and sailing races. The DBS Marina Regatta 2015, one...
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Equine shampoo rides into Hong Kong
Mane 'n Tail has to be one of 2014's most intriguing marketing proposition: Sell Hongkongers a shampoo that can be used on both horses and humans. But the brand believes it has the answer. To back its...
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LOOK Swarovski’s unexpected ad move on Craigslist
Austrian luxury crystal jeweler Swarovski has taken an unconventional route to promote its latest jewellery collection. Its ad agency Red Tettemer O'Connell + Partners recently put up a few ads on...
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Sports council calls creative pitch
Singapore Sports Council (SSC) is looking to appoint a panel of creative agencies to inspire locals to "transform Singapore through sport," according to SSC. In a tender document seen by Marketing,...
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Pos Ad Media hires new CEO
Pos Ad Group, one of Malaysia’s largest in-store branding and shopper engagement solutions providers, has appointed Sam Chan as the new chief executive officer of Pos Ad Media. Pos Ad Media is the...
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Warren Buffett buys P&G’s Duracell business
Berkshire Hathaway has announced that it has entered into a “definitive agreement" with Procter and Gamble (P&G) where it will acquire the Duracell battery business from P&G. In a press...
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Marketing Excellence Awards Hong Kong [GALLERY]
Below are the highlights of this year's Marketing Excellence Awards - in pictures. (Gallery available on web) (Gallery available on web) (Gallery available on web) (Gallery available on web) (Gallery...
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Marketing Excellence Awards 2014: Winners spotlight [VIDEO]
Marketing Magazine’s third annual Marketing Excellence Awards this year saw a glitzy array of both top marketers and agencies at the Marriott last week. Marketers such as Scoot - which picked up top...
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Mindshare appoints CEO of the ASEAN region
Mindshare, the global media agency network part of GroupM and WPP, has appointed Himanshu Shekhar (pictured) as CEO ASEAN. Shekhar has led the Mindshare team in Indonesia since 2012. In his new role,...
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Publicis Worldwide amps up digital capabilities
Publicis Worldwide has launched Nurun - its global digital offering within the network. Nurun will consist of 4000 digital and technical experts in 14 countries across 30 offices in an attempt to...
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IN BRIEF: More stories from the industry
MP & Silva executes new management structure Robert Dalmiglio will now serve as the new CCO whilst Marco Auletta will be the CEO. Read more here. SMG Indonesia wins part of Petra Foods business...
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The new age of data-driven PR
Right at the cusp of the "noughties," before the advent of bloggers being given front row seats along with fashion editors of print magazines at New York Fashion Week and citizen journalism; even...
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New book challenges traditional media myth
Tetsuya Honda, founder and Managing Director of BlueCurrent Group in Tokyo has released his seventh business book, Stop Fooling Yourself: Advertising & Mass Media Don’t Move People Anymore,...
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Airbnb launches its own magazine
Community-driven hospitality company Airbnb has launched its own magazine called Pineapple. In a press statement the company said that the magazine takes the Airbnb brand into the homes of hosts and...
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Why an emotional approach in B2B marketing works
While a B2B marketer aims to reach corporations, rather than individuals, it is important to remember that buying decisions are still made by the latter. The biggest mistake a B2B marketer could make...
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LG hands out free smartphones on Google Maps
Nothing can be more tempting to customers than to offering them free smartphones, with a little bit of effort. To back two of its products LG G3 launched earlier in June and G3 Dual-LTE in September,...
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