Wyeth Nutrition has secured the title of Marketer of the Year at last night’s sold out Marketing Excellence Awards.
Wyeth Nutrition secured three Gold Awards, two Silver Awards and three Bronze, to take out the prestigious title, which has been held by Hong Kong Disneyland for the past year.
In what was the closest race yet for the overall award, Wyeth Nutrition was followed hot on the heels by DBS Bank, which also secured three Gold Awards two Silver awards and three Bronze, but was outpaced by Wyeth in very tight points system.
The third annual Marketing Excellence Awards, held at the Conrad Hotel, were attended by more than 550 people.
Among the big winners for the evening was L'Oreal, adidas Hong Kong, The Dairy Farm Company, Audi, Standard Chartered Bank and Cebu Pacific Air, which all secured multiple awards.
Wyeth awards haul saw the brand take out Gold in Excellence in Social Media, Excellence in Digital Marketing and Excellence in Search Marketing. It’s two core campaigns Maternal Supplement, created with NMC Interactive, and Busting Chinese Whisper, created with OMD Hong Kong and Wunderman | AGENDA (Hong Kong), resulted in strong business results and high consumer engagement.
Clarence Chung, GM of Wyeth Nutrition, said "This year we rolled out so many campaigns for our brands in line with our brand strategy of keeping hold of the hearts and minds of our consumers.
"With so much competition out there, it is crucial for marketers to move and touch consumers rather than only selling the band."
A winner of a plethora of awards is DBS Bank, runner-up for Marketer of the Year, for both its own brand and Compass Visa.
"Our two product streams of wealth management and credit card are usually marketed in conventional ways. We decided to take a more lifestyle approach to things like retirement planning," Rebecca Li, senior VP of marketing and marketing communications of consumer banking group and wealth management at DBS Bank.