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It’s time to be a positive social media user
It’s come to a point where social media can really get on your nerves. It’s just full of complaints, bad news, stupidity and more complaints. The cat photos are getting less - but at least I could...
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Radio retains its charm with Malaysian listeners
Malaysia has come out on top once again with one of the highest radio listenership in the region. According to a study done by research agency Nielsen, more than 17 million of its population aged 10...
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PH print ad spend drop continues in Q3
Ad spending in the Philippines continued its momentum in the third quarter, posting an 18% increase year on year as print ads remain firmly on its down hill course. Advertisers in the country spent...
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Mindshare names head of digital
Mindshare has appointed Sanchit Sanga to the role of head of digital services for Asia Pacific, based in Singapore. Sanga takes on the role after two years as digital leader for South Asia &...
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Hong Thai puts puppy love at heart of new brand initiative
Hong Thai Travel Services has taken a new approach for its latest branding initiative, putting storytelling at the heart of a 30-second TV commercial for the first time with the help of creative...
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Open D Group strengthens Southeast Asia team
Almost a year after the opening of Sparkle Design Agency office in Singapore, led by its general manager Ismael Ibnoulouafi, Open D Group has created a new management team for Retail Access Singapore....
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Gohome.com.hk unveils mobile app
Hong Kong online property portal GoHome.com.hk, owned by iProperty Group, has launched a smartphone app available for Android and iOS phones. (Gallery available on web) Features of the app include a...
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JWT Singapore appoints head of strategic planning
JWT Singapore has appointed Jordan Price as head of strategic planning. Price (published) joins the agency from JWT Tokyo, where he headed strategy for six years as senior strategic planning partner....
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Delving deeper into programmatic leading with mobile
Programmatic buying is currently ad tech’s hottest buzzword - and for good reason. The positive business impact of using real-time bidding technology to buy and sell ad inventory can be immense....
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SIA, Tourism Australia ink AU$12 million marketing deal
Singapore Airlines (SIA) and Tourism Australia will strengthen ties under a new three-year strategic marketing deal worth AU$12 million. Both parties will fund a range of tourism campaigns and...
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What to expect from Big Data 2014 tomorrow
Marketing magazine's Big Data 2014 conference takes place tomorrow at the Four Seasons Hotel Singapore. Here’s what will go on in the one-day, power packed forum. If you’d like to learn more about the...
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SGX power outage: Is Singapore’s financial hub reputation at stake?
Following the power outage of over three hours, the Singapore Exchange (SGX) has drawn in criticism by Deputy Prime Minister and Minister for Finance Tharman Shanmugaratnam. According to the Straits...
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Victoria’s Secret quietly changes campaign tagline after online backlash
Following the backlash late last month, lingerie brand Victoria’s Secret has removed the tagline “The Perfect ‘Body’" from its new bra campaign. It is now “A body for every body”. The campaign first...
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7 reasons why big international brands fail in China
Why do some brands from the West fail to make a big splash in the mainland Chinese market? Shaun Rein, managing director of China Market Research Group (CMR), and Caroline Epsey, director of MADE,...
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Samsung ties with Easy Taxi app
Samsung Galaxy Life and Easy Taxi have built a successful partnership to reward customers with Easy Taxi deals, claim both firms. Since the partnership began, Easy Taxi has recorded a growth in...
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LOOK First Doodle 4 Google winner “Sari-Jeepney” now live on Google PH
Monday's Google Doodle in was drawn not by the tech giant’s famed team of doodlers but by a very creative high school student from the Philippines. A colorful jeepney with wings will be featured on...
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Filipinos remain top 3 most optimistic consumers globally
The Philippines has consistently ranked third for having the most confident consumers globally since the last quarter of 2013, according to Nielsen. With a score of 115 points, the island nation is...
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McDonald’s delivery app hits 1M downloads
The McDo Philippines mobile app has just surpassed one million downloads, barely two months after its launch last 12 September. Available for both Android and iOS, it was designed and developed by...
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Malaysia’s FMCG market sees little growth
Malaysia’s consumer confidence index has had a steady climb upwards since the start of the year with a six points increase to 99 in Q3 2014. This is according to the latest Nielsen Global Survey of...
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Microsoft Hong Kong makes push into mid-range market with 21 new tablets
Microsoft Hong Kong has unveiled 21 new Windows tablets to target local customers looking for tablets in the HK$1,000-2,000 price range. "The tablet is not new but the market has always had space for...
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