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“Racist” recruitment ad lands Oldtown White Coffee in hot water
Oldtown White Coffee has come under fire from the Malaysian public after its recruitment ad was perceived to be discriminatory and circulated on social media. The recruitment ad highlighted the launch...
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Omnicom’s Randall Weisenburger steps down as CFO
Omnicom Group’s Randall Weisenburger has stepped down as the executive vice president, chief financial officer to return to private equity. The board of directs have instead appointed Philip...
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New women’s magazine to hit Malaysian market
Mongoose Publishing is launching Women’s Health Malaysia, a fitness and lifestyle magazine for women. The magazine will debut its first issue nationwide in March 2015. A spokesperson from Mongoose...
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Razorfish names new creative director
Razorfish Hong Kong has appointed Christian Teniswood(pictured) as creative director, effective immediately. Reporting to Razorfish managing director Joanna Kalenska, Teniswood will be leading the...
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Mark Lay appointed as CASBAA Singapore’s vice president
CASBAA has appointed Mark Lay to the newly created position of vice-president of CASBAA Singapore. Reporting directly to the CEO, Lay (pictured) will promote the complete range of CASBAA's products,...
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The Bank of East Asia revamps SupremeGold brand
The Bank of East Asia (BEA) has revamped its SupremeGold brand to drive the acquisition of young, affluent professionals as customers of its premium banking service. "Part of the drive behind this...
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VML acquires Chinese social media agency Teein
After its acquisition of IM2.0 Interactive Group last October, VML, part of the Y&R network, has acquired another Chinese agency Teein, a 10 years old social media firm. Established in 2004, Teein...
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Fonterra launches new products in Vietnam
Fonterra Brands Vietnam has launched its prenatal milk, AnmumMaterna Concentrate, in the market with the help of BBDO. The campaign focuses on the product’s liquid attributes, while highlighting the...
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Top 5 brands mentioned in the F1 this year
After a high profile change of sponsor from SingTel to Singapore Airlines (SIA) , eyes have been on SIA's debut year as Singapore F1's title sponsor. While across local papers, SIA got the most number...
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Online video logs low consumption rates with Singaporeans
The consumption of media content in Southeast Asia has shifted radically in recent years. As ownership of connected devices surges across the region, consumers are taking the driving seat when it...
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Android OS leads in the region
Independent mobile ad platform company Millennial Media released its most recent Mobile Mix report today, which states that while 65% of the region's population owns a mobile phone, only 23% own a...
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Watsons pushes for word-of-mouth brand advocacy
Watsons has appointed Advocacy Malaysia to lead the advocacy and word-of-mouth components of its integrated campaign "Say YES to Watsons Brand". The objective of the campaign is to promote the Watsons...
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Publicis bags duties for 5 BreadTalk brands
BreadTalk has appointed Publicis for social media duties for five of its brands. Publicis Singapore will be responsible for managing the social media platforms, community and campaigns for BreadTalk,...
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Sneak preview: Harbour City Page One store [GALLERY]
The 35,000-square-foot Page One concept store in Harbour City, which represents a new stage in the bookstore's branding and marketing strategy, will be opening its doors on 30 September. Here's a...
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STB revamps YourSingapore.com
The Singapore Tourism Board has revamped its online identity for YourSingapore.com. Taking a content-led approach, it has tied up with various content partners such as HoneyCombers, CityNomads and...
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How Alibaba IPO gives financial startup a leg up on business
The debut of the world's biggest Alibaba IPO has stormed the stock market throughout the week, and it also opens up opportunities for brands, particularly startups, to drive business. Hong Kong-based...
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MEC bolsters regional team with two hires in Hong Kong
MEC has appointed Alex Meaden (left) as regional marketing director, and Zoe Madden as associate trading Director for Asia Pacific, both based out of Hong Kong. In the newly created role, Meaden will...
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Christopher Millward leaves client side to join Waggener Edstrom
Waggener Edstrom Communications (WE) has named industry veteran Christopher Millward as general manager for its China operations. He will report to senior vice president Matt Lackie, who oversees WE’s...
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Touch PR adds on lifestyle clients
Boutique agency Touch PR & Events has made new additions to its lifestyle clients. The first is with renowned Japanese patisserie Henri Charpentier that will open a 4,4000 sqf dessert salon at...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
Hertz Asia targets younger drivers Hertz Asia has set its sights on tertiary students in Singapore for its latest campaign to raise its profile. Read more here. Touch PR adds on lifestyle clients...
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