Hertz Asia targets younger drivers
Hertz Asia has set its sights on tertiary students in Singapore for its latest campaign to raise its profile. Read more here.
Touch PR adds on lifestyle clients
Aside from its expanded portfolio, Touch has also recently launched its new web portal.Read more here.
Fonterra launches new products in Vietnam
Fonterra Brands Vietnam has launched its prenatal milk, AnmumMaterna Concentrate, in the market with the help of BBDO.Read more here.
WPP makes a move into Mongolia
Y&R Advertising has agreed to acquire the creative and research agency of MCS Holding in Mongolia. Read more here.
Wego targets a broader audience with new campaign
The series of ads communicate benefits of the travel metasearch model on Wego. Read more here.
Y&R Indonesia appoints new CEO
Y&R has appointed Matthew Collier (pictured) as chief executive officer, Y&R Group Indonesia, comprising Y&R, The Campaign Palace and VML Qais. Read more here.
ESPN launches SEA edition of ESPN FC
ESPN FC is unveiling a brand new Southeast Asian edition of ESPNFC.com on 1 October 2014. Read more here.
Publicis Groupe and Adobe enter strategic partnership
The collaboration is expected to accelerate Publicis Groupe's goal to make combined digital and emerging market revenue 75% of its multi-billion dollar business by 2018. Read more here.
4 different affluent consumers brands should identify
Based on extensive research and knowledge on the affluent consumer, Agility Research has identified four different affluent consumer profiles. Read more here.
Tigerspike appoints group communications director
Tigerspike has appointed Aisha Hillary as its group communications director. Read more here.
Waggener Edstrom brings on board industry veteran
Waggener Edstrom Communications (WE) has appointed Michael Murphy as a senior global advisor to the executive team.Read more here.
Hakuhodo’s push to better merge online and offline
Japanese creative firm Hakuhodo has started offering its new tool called Activation-Ad. Read more here.
Y&R Group Indonesia gets new ECD
Y&R Group Indonesia has appointed Yerry Indrajaya as executive creative director. He will be replacing Kevin Le who has been with the agency a little over three years. Read more here.
Wunderman ANZ strengthens its executive team
Wunderman Australia and New Zealand (ANZ) has appointed Anna Karena as executive creative director. Read more here.
Lazada picks PR agency
JP Morgan and Tesco funded e-commerce site Lazada has appointed DFW Creative as its public relations agency after a pitch. Read more here.
The Premier League sticks with radio station talkSPORT
UTV Media’s sports radio station talkSPORT has extended its international partnership with the Premier League for an additional three years until 2019.Read more here.
Bonds gets a packaging makeover
Led by JKR's Singapore office, the new design is said to take Bonds back to its roots.Read more here.
Deloitte signs on as partner for SEA Games
Deloitte has come on board as the official professional services partner for the 28th SEA Games with the Singapore Southeast Asian Games Organising Committee. Read more here.
Wunderman Korea hires new MD
Wunderman Korea has appointed Steven Koh as its new managing director. He will be reporting to Martin Conneen, president, Wunderman Asia Pacific. Read more here.
FIC makes breakthrough in Chinese market
FOX International Channels (FIC) Asia has partnered with New Classics Media (NCM), a China-based film and television company, which grants FIC the exclusive broadcast and distribution rights in all markets outside of mainland China for NCM’s new modern-family comedy/drama series, Tiger Mom. Read more here.
Electrolux ignites local passion for food
In celebration of National Day, Electrolux is giving Singaporeans the chance to find out what popular local dish truly represents their personality. Read more here.
Wunderman Indonesia hires digital strategist
Satrio’s primary focus will be on devising strategies for key clients such as Nokia, Microsoft and Ford. Read more here.
Katy Perry's new fragrance ad premiers with a fun twist
The campaign was shot by the Animated Storyboards team. Read more here.
The Coffee Bean & Tea Leaf brand breaks into Japan
The Coffee Bean & Tea Leaf will be making its entry in the Japanese market by the end of this year. Read more here.
MP & Silva bags Japan rights for European Qualifiers matches
UEFA has announced an exclusive agreement with MP & Silva for the media rights in Japan for the European Qualifiers to UEFA EURO 2016™ and the 2018 FIFA World Cup™. Read more here.
E-commerce on the rise in Singapore
Singapore and Malaysia are leading in Southeast Asia in terms of online and retail sales, with 50% of the population making e-commerce transactions. Read more here.
A new creative tool to help your Facebook ads
Allied APAC, a consolidated subsidiary of Allied Architect which offers social media marketing support for businesses, has developed a crowdsourcing service ReFUEL4 which specialises in Facebook advertising creation. Read more here.
Dailymotion and Pixel Media partner up
Video platform Dailymotion and digital ad sales network Pixel Media have inked a deal where Pixel Media will represent the direct campaigns on Dailymotion.com. Read more here.
BlackBerry collaborates with Smaato
Smaato, a mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), is collaborating with BlackBerry. Read more here.
Exponential Interactive introduces flexible new video formats
Exponential Interactive, a digital media solution agency has launched a range of video-enabled engagement ad formats through its display, video and mobile audience engagement divisions Firefly Video, Adotube and Appsnack. Read more here.
FIC releases The Walking Dead Season 5
Fox International Channels has announced that Season 5 of The Walking Dead will debut in all its 125+ markets on 13 October. Read more here.
Havas Media Group India appointed digital AOR for Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Read more here.
Dentsu Media hires creative agency veteran
Dentsu Media has hired Nutchanun Chiaphanumas as its first ever executive creative director. Read more here.
Manchester United Football Club signs another sponsor
Nissin Foods Holdings has entered into a three-year global partnership deal with English professional football club, Manchester United. Read more here.
To The New launches global entrepreneurship program
Spencer Stuart, one of the world’s leading executive search firms to design the entrepreneurship program and the selection process. Read more here.
Korea Tourism Organisation reaches out to planners
The Korea Tourism Organisation’s M.I.C.E. team has launched its second “Master Planner Challenge” contest. Read more here.
AdNear and Mindshare join forces
Big data company AdNear and Mindshare have partnered up to push location-based mobile advertising services to brands across Asia Pacific. Read more here.
Grey Group Singapore launches production arm
Grey Group Singapore has launched its own in-house production facility called GreyWorks Singapore. Read more here.
Mediatropy beefs up creative team
Boutique digital media agency Mediatropy has appointed Philipp Kristian Diekhöner (pictured) as creative director to help expand the agency’s service portfolio in the fields of brand strategy, experience and innovation. Read more here.
Vserv.mobi inks new deal with Microsoft Devices
Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Read more here.
Mindshare introduces wearable technology to its mix
WPP media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the new technology. Read more here.
MediaCorp grabs another prime OOH media spot
MediaCorp OOH Media has been appointed as the exclusive media partner to market and manage the new digital screen at Orchardgateway, a new mall located in the heart of Orchard Road. Read more here.
Genesys grows its marketing team
Erwann Thomassain has been appointed head of marketing for APAC, based out of Singapore. Read more here.
Here’s what SPH is planning for its 30th year anniversary
Singapore Press Holdings is flying in British artist Stephen Wiltshire to draw the Singapore skyline as a highlight of its 30th anniversary celebrations this year. Read more here.
Dentsu Aegis Network gives back
Dentsu Aegis Network Singapore has partnered with President’s Challenge to present the ‘Gift of Art’ to over 600 beneficiaries for its “One Day for Change Committed” initiative. Read more here.
Komli boosts its Remarketing Demand Side Platform
Media technology company Komli Media has launched an Android app for its Remarketing Demand Side Platform customers. Read more here.
Ogilvy & Mather Melbourne grows team
Ogilvy & Mather Melbourne has appointed Belinda Danks-Woodley as group account director and Joe Heath as strategy director. Read more here.
SMRT pushes promotions on iMOB
SMRT has launched the iMOB, or I’m On Board- a single platform that integrates advertising, digital and retail businesses. Read more here.
SPHMBO relaunches Chevron House screen
Advertisers now have the option of a screen-wrap placement, expanding total display size by another 60% to further amplify their campaign creative. Read more here.
JCDecaux unleashes new OOH offering
Lipton has come on board as its first advertiser. Read more here.
Warner Bros picks Vizeum
Warner Bros Home Entertainment has appointed Vizeum as its media agency. Vizeum will be tasked to handle all media strategy, planning and buying duties for the brand in the Australian market. Read more here.
KRDS Singapore bags several new accounts
Social media and mobile agency KRDS Singapore has won two new accounts with Converse Singapore and Great Eastern Women’s Run Singapore. Read more here.
CIMB Bank sponsors the colour run
CIMB Bank is once again sponsoring The Color Run event happening over the weekend of 30 and 31 August 2014. Read more here.
Leo Burnett India makes more creative hires
Leo Burnett India has hired Prajato Guha Thakurta and Sachin Kamble as associate executive creative directors. Read more here.
JCDecaux revamps its billboard
OOH media company JCDecaux has revamped its billboard in Chinatown. Read more here.
Havas Media Group strengthens Indonesia team
Havas Media Group has appointed Pranay Shah Singh as head of strategy for Indonesia. Read more here.
Publicis Singapore makes another new hire
Publicis Singapore has appointed Joanne Theseira as new business director, a newly created role. Read more here.
Advocacy opens its doors in India
Word of mouth agency Advocacy has launched its India operation with Srikanth Sarathy as COO. Read more here.
The Event Company hires Geoffrey Fry
The Event Company has appointed Geoffrey Fry as creative director. Read more here.
Komli Media launches new social ads platform
Komli Media has announced an exclusive partnership with Adquant and Facebook Preferred Marketing Developer. Read more here.
Lucasfilm Singapore appoints new GM
Lucasfilm has appointed Teresa Cheng to the post of general manager for Lucasfilm Singapore. Read more here.
ThoughtBuzz and DataSift offer Twitter analytics
ThoughtBuzz, the analytics arm of TO THE NEW, will be integrating with DataSift to provide advanced Twitter analytics for marketers and analysts. Read more here.
Techsailor launches social CRM offering
Techsailor, a TO THE NEW group company, has announced the launch of Social IQ, an integrated Social CRM offering. Read more here.
King Content ventures into London
Australian content marketing agency King Content has opened the doors to a new office in London, hot on the heels of launching in Singapore and Melbourne. Read more here.
Why remarketing is crucial for businesses
Mobile is driving 30% of the traffic in India and Southeast Asia but contributing to only 20% of the total transactions. Read more here.
TNS appoints regional political and social director
TNS has promoted Chaitanya Reddy to the newly created role of political & social director, Mekong Region. Read more here.
iris Singapore gets new creative lead
iris Worldwide Singapore has appointed Ed Cheong as its new creative director, reporting into Grant Hunter, regional creative director and Craig Mapleston, managing director, iris Worldwide Singapore. Read more here.
Maxus Singapore gets new MD as Goh exits for IDA
Maxus Singapore’s managing director Lena Goh will leave the agency at the beginning of June to head marketing for the Infocomm Development Authority. Read more here.
PRecious Communications grows client roster [GALLERY]
Independent boutique public relations and social media consultancy PRecious Communications has added three new clients to its roster in its second year. Read more here.
Havas Worldwide appoints regional healthcare MD
Havas Worldwide Southeast Asia (SEA) has promoted Victor Joseph ‘VJ’ Yamat to the role of managing director of healthcare operations SEA in a move that enhances the agency’s effort in strengthening its growing health portfolio and business across the region. Read more here.
OMG hires new lead to head Fuse
Omnicom Media Group (OMG), Asia Pacific has appointed Anathea Ruys to lead Fuse, its branded content, sponsorship and ideation unit that services clients within the network and its brands, OMD, PHD and M2M. Read more here.
Arcade launches Unilever campaign in Japan
Arcade has created an integrated campaign for the launch of Unilever’s Clear Hair & Scalp Care range in Japan across broadcast and print. Read more here.
Dentsu bolsters Indonesian leadership
In preparation for the next phase of growth in 2014, Dentsu Indonesia has announced the appointment of three key management leaders. Read more here.
Starcom drives social education initiative
In an effort to build and nurture local talent, SMG Social, Starcom’s social and content division, has spearheaded an initiative called ‘SMG Social Connect’ to train Singaporean students to be certified community managers. Read more here.
Leo Burnett India appoints new CCO
RajDeepak Das has been appointed as the chief creative officer, Leo Burnett Group India. Read more here.
Evian jumps in on Spider-Man 2 premiere
Evian has launched the second stage of its global Amazing Baby & Me 2 campaign, tying it into the Spider-Man 2 movie. Read more here.
Emirates Airline partners Microsoft Advertising
Emirates Airline and its media agency Havas Media Group have partnered with Microsoft Advertising as one of the key partners for its global brand campaign. Read more here.
OCBC to sponsor BNP Paribas WTA Championships
OCBC Bank will be the Official Card Partner for the BNP Paribas WTA Championships Singapore. Read more here.
Havas Media’s Arena Indonesia gets new lead
Havas Media Group has appointed Anwesh Bose to the newly created role of managing director of Arena Indonesia. Read more here.
OMD Tasmania gets new MD
OMD Tasmania has appointed Matt Fishburn to the dual role of Clemenger Tasmania’s new managing director and media director. Read more here.
Nissan creates 3D replicas of car lovers
As a part of their 80th Anniversary celebration, Nissan has launched a new program that embodies the ‘love stories’ between Nissan drivers and their cars. Read more here.
ZooMoo makes debut on StarHub
Beach House Pictures and StarHub has launched Singapore debut of ZooMoo on StarHub TV, Asia’s first kids channel fully dedicated to wildlife. Read more here.
Game Of Thrones gets more fans
The season four US premiere of Game Of Thrones on Sunday, 6 April was watched by an average of 6.6 million viewers, making it HBO’s most-watched program since the finale of The Sopranos in 2007 (11.9 million viewers). Read more here.
LOOK Out for the Philips food truck
In a bid to showcase its Airfryer, a Philips Airfryer birthday food truck – laden with crisp, guilt-free, air-fried food – which was running around the streets of Singapore. Read more here.
adidas picks digital agency
adidas Indonesia has appointed VML Qais as its digital agency of record. Read more here.
Twitter appoints head of ad sales
Twitter has appointed Delilah Chan as the head of advertising sales for Singapore and Malaysia, Twitter. Read more here.
OMG Thailand makes new hires
Omnicom Media Group Thailand has appointed Suphanee Dechaburananon as senior consultant. Read more here.
Virgin Active appoints Saatchi & Saatchi Thailand
Virgin Active has appointed Saatchi & Saatchi Thailand as its creative agency. Read more here.
Kantar and Twitter collaborate further
Kantar and Twitter have entered a global partnership with agreement for over five years. Read more here.
LinkedIn introduces new analytics tool
LinkedIn has introduced its Content Marketing Score, a data-driven analytics tool that quantifies and benchmarks a brands’ content marketing effort on LinkedIn. Read more here.
Millward Brown appoints new CCO
In his new role, Narayanan will report to Nichola Rastrick, managing director of SEA, and joins the SEA management team. Read more here.
Pudu launches in Singapore
A travel-inspired fashion brand for men Pudu has launched in Singapore. Read more here.
Singaporeans' preference for local news
According to SingTel's news app Newsloop, consumption of national news ranks the highest. Read more here.
Clear Channel launches new capabilities
Out-of-home ad provider Clear Channel Outdoor (CCO) is rolling out an interactive mobile advertising platform globally called Connect. Read more here.
OMD wins Australian brands
OMD has announced their appointment as the media agency for two Australian brand clients: RACV, a $14m account and the $16m Pacific Brands account. Both were awarded to OMD following a competitive pitch. Read more here.
How BIG Hotel boosted its unique visitors
How boutique hotel BIG Hotel pushed its unique visitors with a new site and creative digital campaign.Read more here.
BBH and EDB host joint scholarship
Creative agency BBH Asia Pacific and the Economic Development Board of Singapore have launched the application.Read more here.
Moove Media implements new advertising platform
Moove Media, ComfortDelGro’s outdoor advertising arm, has launched Moove IT Digital Kiosk. Read more here.
Daikin launches Super hero themed ad campaign
Daikin Airconditioning has launched a campaign for its new Super Multi Series. Read more here.
The Media Shop hires digital director
The Media Shop has appointed Lee Chee Wee (pictured) as digital director. Read more here.
WFA names new leadership
The World Federation of Advertisers has appointed 12 new leaders to its executive committee and other senior positions. The executive committee is the senior decision-making body in the organisation and is charged with devising and steering WFA strategy. Read more here.
Omnicom appoints trading hires
Omnicom Media Group Asia Pacific has expanded its accountability team and appointed Sofia Savvidou as the head of trading and accountability APAC. Read more here.
Mountain Dew partners with X-Men
Mountain Dew has announced an official international partnership with 20th Century Fox’s X-Men: Days of Future Past. Read more here.
Fortis appoints Section
Singapore-based independent digital agency Section is working with India-based Fortis Surgical Hospital to launch an integrated campaign. Read more here.
Carat extends into Brisbane
Carat has extended its Australian presence with its recent launch in the Queensland market. Read more here.
"Flower ka Power" in India
Tata and Lowe are creating awareness amongst women about their powers and responsibilities as citizens of India. Here's how. Read more here.
Guinness Singapore prepares for St. Patrick’s Day
Guinness has invited Singaporeans to get into the Irish spirit from 14 to 17 March with a new digital campaign to promote the festivities. Read more here.
Clear Shampoo aims to wow
Unilever Clear shampoo’s Ice Cool Menthol range has launched a new ad with the help of Lowe Singapore. The TVC will run across Thailand, Vietnam, Indonesia, Malaysia and Philippines. Read more here.
Wunderman hires head of planning
Wunderman Australia announces the appointment of Dom Hickey as head of planning. Read more here.
Guardian News & Media partners with PHD
Guardian News & Media (GNM) has extended its partnership with media and communications agency PHD to cover Guardian Australia’s digital properties. Read more here.
Carrefour picks BBDO Indonesia
Carrefour has appointed BBDO Indonesia as its creative duties in the Indonesian market. Read more here.
Havas Media makes a move in New Zealand
Havas Media Group, the global media network of Havas, has formed a strategic alliance with Kiwi agency Lassoo Media. Read more here.
M&C Saatchi appoints Cooper
M&C Saatchi Sydney has appointed Ben Cooper as group innovation director. Read more here.
Groupon launches e-commerce affiliate
Groupon has launched Groupon Partner Network (GPN), a proprietary local e-commerce affiliate marketing platform designed to help online publishers monetise their online presence through the promotion of Groupon deals. Read more here.
OMD extends contract with Tourism Australia
OMD has extended its contract with Tourism Australia. Having landed the global account back in 2012, the contract with OMD Sydney includes coverage across 16 markets, incorporating offline, online, SEO, SEM and social. Read more here.
Motive Media enters Singapore market
Motive Media, a nightlife media network for venues and events, has launched in Singapore. Read more here.
Microsoft Malaysia appoints CMO
Microsoft announced the appointment of Rukmani Subramaniam as its new chief marketing & operations officer for Malaysia. Read more here.
Clozette opens doors for marketing partnerships in PH
Singapore’s Clozette.co is now open for marketing partnerships in the Philippines in response to overwhelming traffic it has been getting from the island nation. Read more here.
Tickled Media hires APAC comms lead
Tickled Media has hired Neetu Mirchandani as the vice president of strategic alliances and communications for Asia Pacific. Read more here.
Bates CHI&Partners Singapore appoints MD
Bates CHI&Partners Singapore has appointed Christina Chong as managing director, reporting to CEO David Mayo. Read more here.
Weber Shandwick appoints Bangkok lead
Weber Shandwick has announced the appointment of Stuart Kelly to lead the firm’s operations in Bangkok, effective immediately. Read more here.
Go Communications sets up in Laos
Go Communications has formed a partnership with Sengdara Communications in Laos, headquartered in Vientiane. Read more here.
M&C Saatchi appoints Optus lead
M&C Saatchi has hired Chiquita King (pictured) to group head of the Optus team. King joined M&C Saatchi from Leo Burnett where, as group business director, she led the Canon, Colonial First State and eBay accounts. Read more here.
Indomie makes agency appointment
Lowe Indonesia has retained duties as AOR for Indonesian instant noodle brand Indomie.
CA Technologies promotes APAC president and GM
CA Technologies announced the appointment of Kenneth Arredondo as the president & general manager of Asia Pacific & Japan with effect from 1 April 2014. Read more here.
FIC announces new hire
FOX International Channels Asia has announced that Jacqui Feeney will join FIC as managing director, Australia and New Zealand, from 1 May, 2014. Read more here.
Mediabrands makes regional appointment
Mediabrands has promoted UM Spain’s strategy, insights and analytics partner, Pablo Gomez (pictured), to the role of regional communications planning director, IPG Mediabrands, APAC. Read more here.
Project: WorldWide appoints Tan
Project: WorldWide has appointed industry veteran Michael Tan as managing director shopper marketing, Asia Pacific. Read more here.
FutureBrand appoints Oz leadership
FutureBrand has demonstrated its continued strategic investment in the Australian market with the additions of Richard Curtis as chief executive officer and Graham Purnell as executive director, creative. Read more here.
oOh! Media launches content platform
Australia’s first integrated online and digital out-of-home content platform oOH! Media has launched a content platform across more than 50 universities throughout the country. Read more here.
Whybin\TBWA appoints regional CEO
Paul Bradbury has been appointed as the regional chief executive officer of the Whybin\TBWA Group Australia and New Zealand, overseeing Whybin\TBWA, Digital Arts Network (DAN), The Integer Group, Eleven PR and Fleishman Hillard. Read more here.
“The Voice” grabs new sponsor
Clear Scalp & Hair has partnered with NBC’s “The Voice” for season six of the Emmy award winning singing competition show as the official hair care sponsor of the show. Read more here.
MP & Silva partners Badminton Asia Confederation
MP& Silva announced its three year partnership with the Badminton Asia Confederation for the exclusive worldwide media rights for its calendar of events, including the region’s premium international tournament in the Badminton Asia Championships. Read more here.
Agency launches enterprise social network
Branding consultancy Consulus has launched an enterprise social network, offering companies the ability quickly share ideas and updates, and retrieve them with ease later on. To date, CastleUp is used in Singapore, Vietnam and Brunei. Read more here.
Viber ties with Nokia
Viber announced an exclusive partnership with Nokia, providing Nokia X device users with a version of Viber that is at parity with Viber’s latest version for Android. Read more here.
Elle Malaysia launches print edition
The Elle Malaysia team has launched its first print edition in Kuala Lumpur with a total of 308 pages. Read more here.
Andrew Au to head Imagination Singapore as MD
Andrew Au, former managing director at Fluid Hong Kong, has taken on a new role as Singapore MD for Independent creative agency Imagination. Read more here.
Yamaha appoints Dentsu
Dentsu Vietnam was appointed by Yamaha Motor Vietnam as its corporate advertising and creative agency following a competitive pitch in December 2013. Read more here.
MasterCard launches mobile offerings
MasterCard has made three global announcements regarding its growth and initiatives in the mobile market. Read more here.
TubeMogul appoints SEA lead
Video ad platform TubeMogul has promoted Phu Truong to managing director, Southeast Asia, and expanded its executive team to help brands and advertising agencies accelerate the adoption of automated buying. Read more here.
STProperty holds seminar
STProperty will be holding a two-day seminar on 1 and 2 March 2014 at Suntec City Convention Centre, Hall 406 to discuss Singapore’s commercial, industrial and residential market trends and also the impact of the US Federal Reserve QE tapering on the purchasing decisions of property investors. Read more here.
Havas WW India CEO resigns
Sushant Panda has resigned from his position as CEO & managing partner at Havas Worldwide India and is currently serving his notice period through to 31 March to assist in a smooth transition. Read more here.
Amobee offers more mobile insights
Amobee has updated its Amobee Platform with the addition of Amobee LTV which enables advertisers, publishers and app developers to gain insights into mobile app customer bases. Read more here.
Burson-Marsteller promotes for key China and Asia roles
Daisy King has been named president of Burson-Marsteller China, taking over the role from Matthew Stafford, who steps down as Greater China CEO for a senior role with Australian prime minister Tony Abbott. Read more here.
IAS pushes for local talent
The Institute of Advertising, Singapore (IAS) held its first career fair last night to lure fresh talent into the Singapore ad scene. Read more here.
UM Singapore makes new hire
UM Singapore has appointed Russell Lai to the senior business director position. Lai was last regional planning director for LVMH. Read more here.
Carat makes senior hire for GM
Sean O’Brien, CEO of Carat Asia Pacific, announced the appointment of Gilad Coppersmith to International Client President for GM International Operations (GMIO) heading up the team from Singapore across APAC, Middle East and Africa. Read more here.
Citigate Dewe Rogerson appoints Singapore leadership
Citigate Dewe Rogerson, i.MAGE, a subsidiary of London-listed Huntsworth plc, announced the appointment of Chia Hui Kheng as managing director. The incumbent, Elaine Lim, will assume the newly-created position of chairman. Read more here.
Mediatech launches new LED screen on Orchard
MediaTech has launched a 12 by 10 meter High-Resolution LED Display screen at the junction of Orchard and Cairnhill Road outside the new Robinsons mall. Read more here.
SAFRA gets nostalgic with branding campaign
SAFRA has embarked on a branding campaign to encourage NSmen to celebrate friendships forged during NS days. Read more here.
SMRT Investments appoints new leaders
Jeslyn Tan, previously general manager of SMRT Media, steps up from her former role and will be senior general manager, commercial business to oversee SMRT Media and the digital business, along with the appointments of MD Dawn Low and GM of marketing, Doreen Ong. Read more here.
Beiersdorf appoints OMD
OMD has been awarded the media duties for the global skin care conglomerate Beiersdorf AG in Indonesia. Read more here.
Intercontinental Sydney appoints Ogilvy PR (pictured)
InterContinental Sydney has appointed Ogilvy Public Relations as its retained agency of record, effective immediately. Read more here.
Carlsberg retains GolinHarris
Carlsberg Singapore has retained GolinHarris to lead its corporate and internal communications and brand marketing efforts in 2014. Read more here.
M1 targets the Chinese speaking audience
Telco M1 has now made the KyLinTV service available on iPads and Android mobile devices. Read more here.
M&C Saatchi bags global coffee brand
DE Master Blenders 1753 has appointed M&C Saatchi as its global creative agency off the back of M&C Saatchi Sydney’s relationship with Moccona. Read more here.
Former BBH execs create brand-agency platform
Software company Pie, founded by Thijs Jacobs, former BBH Asia Pacific head of creative technology, and Pieter Walraven, former product director from BBH has launched its first office in Singapore. Read more here.
HP looks for agency partners
HP’s graphics solutions printing arm is looking to hold an agency pitch for a brand engagement program. Read more here.
Yahoo India hires MD
Yahoo has appointment of Gurmit Singh as managing director for Yahoo India.
Cancer Society asks people to give a s***
As the Singapore Cancer Society turns 50 in 2014, it kicked off its 50th anniversary celebrations with a series of ads. Read more here.
Adobe beefs up digital team
Adobe has appointed Mark Henley to the newly created position of director of transformation and digital strategy, Asia Pacific (APAC), and Jennifer Ruth to the position of APAC general manager for digital agency Adobe Digital. Read more here.
TNS makes new appointment
Global research consultancy TNS appointed Hemant Dham as executive director, Operations, India. Read more here.
MCI ropes in SapientNitro’s Douglas
The Ministry of Communications and Information has roped in SapientNitro Singapore and Hong Kong’s Kim Douglas as a member of Infocomm Media Masterplan Working Committees. Read more here.
Performics promotes Shankar to GM
Performics, a Publicis Groupe’s performance marketing solutions arm, has promoted Hari Shankar as general manager. Read more here.
MediaMath opens Singapore office
MediaMath, a digital media buying platform, will open its a regional office in Singapore to aid further expansion into the APAC market. Read more here.
HTC and Nokia settle differences
Following a long drawn dispute, HTC and Finnish company Nokia have come to an agreement. Read more here.
TubeMogul beefs up ad offerings
TubeMogul has launched its tablet and mobile interactive advertising solution in Asia. Read more here.
Oanda's 88-day campaign
Oanda Asia Pacific has launched a marketing campaign to welcome the Year of the Horse. Read more here.
MP & Silva bolsters APAC arm
International sports media company MP & Silva has appointed Rene Valencia to the newly-created role of vice president, business development and sponsorship. Read more here.
Universal Networks International promotes Mackenzie
Universal Networks International (UNI), the channels’ division of NBCUniversal International Television has appointed Scott Mackenzie as vice president, Channels, Asia, UNI. Read more here.
Komli Media launches Remarketing Demand Side Platform
Digital media technology platform Komli Media has launched a Remarketing Demand Side Platform.The RDSP aims to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. Read more here.
Saatchi & Saatchi Indonesia appoints CEO
Saatchi & Saatchi has appointed Shannon Cullum as CEO of Saatchi & Saatchi Indonesia and chief growth officer for Saatchi & Saatchi Asia Pacific. Read more here.
Project WorldWide buys into Dig&Fish
Global agency network Project: WorldWide has made a minority investment in Australian agency, Dig&Fish. A spokesperson, however, declined to comment on the details on the investment. Read more here.
Omnicom Media Group Thailand gets new lead
Omnicom Media Group has appointed Sunee Paripunna as the CEO of Omnicom Media Group, Thailand.In her new role, Paripunna is charged with the leadership of all Omnicom Media Group assets in Thailand, working alongside Paul Spencer, MD of OMD and Jerapol Yavapan, MD of PHD Thailand. Read more here.
Cebu Pacific names new loyalty GM
Local budget carrier Cebu Pacific has recently hired Nik Laming as its new general manager for loyalty. Read more here.
Pepsi’s attempt to reunite families over Tet
Pepsi in its latest campaign is sharing the joy of returning to one’s home over the Vietnamese Lunar New Year, known as Tet. Read more here.
Analytics firm sets up shop in SG
Bangalore-based marketing analytics company RainMan Consulting has ventured into Singapore. The company began operations on 14 January this year. Read more here.
InSing gets a new look
Lifestyle portal InSing has revamped its movie and shopping channels, InSing Movies and Styl+. The changes serve up a heightened interactive experience for users. Read more here.
Vserv.mobi introduces new ad format
Vserv.mobi has introduced a SmartRewards ad format. With the SmartRewards ad format, advertisers can engage and cultivate brand loyalty among users by rewarding them for desired actions. Read more here.
LynxEye sets up locally
Brand consultancy firm LynxEye has opened an office in Singapore, making this its APAC hub. This is the second office globally for the Swedish company. Read more here.
Antony Yiu leaves iProspect for MEC
Former iProspect Hong Kong managing director Antony Yiu has left the position and taken up the role as head of search and performance for MEC APAC. Read more here.
SDL launches new cloud offering
A recent CMO Council study, said only 12% of CMOs have a real-time, well-integrated view of customer interactions across their enterprises. At the same time, a recent Harris Interactive Customer Experience Impact Report study reported that 60% of customers will pay more for a better customer experience. Read more here.
Somersby launches first ever local campaign
Cider brand Somersby has rolled out a digital and social media platforms to connect with cider fans in Singapore. Read more here.
BBDO Singapore beefs up
BBDO Singapore has hired Lucy Hurst as planning director. Hurst will work with BBDO head of planning, Andy Wilson, and BBDO Singapore ECD, Ronald Ng to drive strategic leadership on a combination of multinational and local accounts. Read more here.
American Express has new country lead
American Express has appointed Cheng Heng Chew (pictured) as the new country manager and head of the consumer card portfolio. Cheng succeeds Yoshimi Nakajima, who returned to Tokyo to lead Acquisition, Product Line and Card Member Engagement for American Express’ consumer card business in Japan. Read more here.
Schmuzter bags new wins and sets up in Singapore
Social media marketing agency, Schmuzter has set up shop in Singapore as it looks to further expand its reach into Asia. Founded in New York and Manila in 2011, Schmuzter offers end-to-end solutions in online and social media marketing. Read more here.
Mindshare Thailand sees change in leadership
Mindshare Thailand has promoted Pathamawan Sathaporn (pictured) as managing director. Sathaporn, current head of business planning in Mindshare Thailand, will replace Nilufar Fowler who has been appointed to lead Mindshare’s Unilever account on a global level. She starts in April. Read more here.
Alcohol and tobacco top duty free purchases
Alcohol & Tobacco, cosmetics and confectionery emerged as the top categories in duty-free purchases in a recent study done by Agility Research & Strategy. Read more here.
HootSuite acquires uberVU
HootSuite has acquired uberVU, a social analytics solution. HootSuite and uberVU can now combine their tools to help organisations to understand the value of their social relationships and drive more meaning from the conversations happening on social media. Read more here.
University launches anti-drink driving campaign
Private university in Malaysia HELP University has launched an anti drink-driving awareness campaign. It is strategically targeted at students as it was found that college students are responsible for 28% of all alcohol-related accidents in developed countries. Read more here.
MSLGROUP makes several new promotions
Publicis Groupe’s strategic communications and engagement consultancy MSLGROUP has appointed several new regional practice group leaders and regional deputy practice group leaders across Asia to further strengthen the firm’s expertise and leadership. Read more here.
Mount Faber Leisure Group gets PR help
Mount Faber Leisure Group (MFLG) has appointed Strategic Public Relations Group (SPRG) to aid with its rebranding and repositioning of the brand. Read more here.
Ogilvy Australia finds Baxter’s replacement
David Fox will be taking on the role of CEO of Ogilvy Australia. This comes following Andrew Baxter taking on the new role of CEO at Publicis Worldwide’s Australia office. Read more here.
1-Altitude hires PR agency
Dining and entertainment venue 1-Altitude has appointed Heat Branding as its PR agency. Heat Branding will offer marketing and branding services to 1- Altitude and strengthen the brand’s position in the Singapore market. Read more here.
The Premier League kicks off with Perform
The Premier League and digital sports content company Perform have paired up for another three years. Perform will have exclusive responsibility for global advertising sales on the Premier League’s official website. Read more here.
JWT sets up talent scouting unit in Jakarta
JWT Disco, a talent scouting initiative set up by JWT Jakarta, is now on the hunt to discover the country’s future advertising star. It has opened the floor to aspiring creatives, planners and suits in the country’s first-ever student brief competition. Read more here.
Lux gets personal with women
To ensure female consumers using Lux Skin Treats feel feminine, Lux has developed a digital ‘House of Lux’ along with their global digital agency SapientNitro and content partner Yahoo. Read more here.
Buemi back at Cohn & Wolfe to lead Asia ops
Doug Buemi has rejoined Cohn & Wolfe as vice chairman and regional director for Asia Pacific, based in Bangkok. Read more here.
Leadership changes at Huntsworth Group
Public relations group Huntsworth has hired The Hoffman Agency’s Asia Pacific managing director Chris Tang as its new regional chief executive officer, Chris Tang. Tang starts in the role in February. Read more here.
Adobe further integrates marketing offerings
Adobe has decided to integrate Adobe campaign (formerly Neolane) and Adobe experience manager. Read more here.
Possible beefs up analytics team
WPP agency Possible has appointed Berlinda Lim as head of analytics, Asia Pacific. Read more here.
iProspect gets SEO lead
Global digital performance agency iProspect has appointed Stu Owens as SEO head for iProspect Singapore. Read more here.
Ogilvy Australia CEO exits for Publicis Worldwide
Ogilvy Australia CEO Andrew Baxter has resigned .Read more here.
Josie Brown takes regional digital role for JWT
JWT Australia digital director Josie Brown to oversee Asia expansion. Read more here.
Conneen takes reigns at Wunderman Asia Pacific
Martin Conneen to oversee 14 countries as regional president of its Asia Pacific business. Read more here.
Infront Sports & Media picks Dog Digital
Infront Sports & Media has appointed Dog Digital to provide digital and technical consultancy services following a pitch. Read more here.
SpotXchange names Southeast Asia lead
The video ad platform has named a new Southeast Asia manager. Read more here.
XM Gravity appoints new CEO
XM Gravity has appointed Nanda Ivens to the role of chief executive officer. Read more here.
TBWA\TAL Sri Lanka appoints CCO
TBWA\TAL Sri Lanka has appointed Subhash Pinnapola as chief creative officer. Read more here.
Bates CHI&Partners makes regional leadership appointments
The agency has promoted Singapore business director Patrick Leclercq to regional client services director, and appointed Justine Tabone as regional operations director. Both report to Bates CHI&Partners CEO David Mayo. Read more here.
Ogilvy & Mather Japan appoints Ricardo Adolfo as CD
Ogilvy & Mather Japan Group announced the appointment of Ricardo Adolfo as Creative Director of Ogilvy & Mather Japan GK effective November 1, 2013. Read more here.
Vserv.mobi rides the wave of mobile ad growth
Mobile ad exchange Vserv.mobi, Vserv.mobi has been mandated to work on various Unilever campaigns in markets across Southeast Asia and India. Read more here.
Tiger Beer gets creative
Tiger Beer is ushering in the Year of the Horse and has commissioned illustrator, Victo Ngai to produce two artworks for the festive season. Featuring the iconic Tiger Beer pint bottle and can, each artwork includes different ethnicities and fashion styles, as well as eight hidden horses. Read more here.
SingTel offers Facebook only deal
SingTel has launched a prepaid mobile plan just for avid Facebook users. The plan allows customers to post comments, videos and photos on the social network site from a one-day prepaid plan of S$0.50, or seven-day for S$3, or a S$6 monthly plan. Read more here.
Viterbo Interior Design appoints PR agency
Portugese interior design firm, Viterbo Interior Design has plans to expand into Asia. It has appointed Access Communications as the communications agency to drive the launch of Viterbo Interior Design’s expansion in Asia. Read more here.
IAB appoints new executive director
The Interactive Advertising Bureau for the Southeast Asia Singapore Chapter has appointed Miranda Dimopoulos as executive director. Going forward in 2014, IAB will focus on promoting investment in interactive advertising and on nurturing talent within the industry. Read more here.
Brand New Media targets the Australian market
Brand New Media has launched a new IPTV channel, healthyMEtv in Australia. Content will also be available through media company Seven West Media’s Plus 7. healthyMEtv will offer over 150 programs covering the best of fitness, nutrition and healthy living. Read more here.
GroupM launches TV business unit
GroupM has launched a new TV business unit that hopes to offer clients superior targeting and engagement capabilities in a technology driven, data fused, addressable media environment. Read more here.
OMD expands its strategy team
OMD has appointed Bronwyn Cooper in the role of strategy group head to work alongside recently appointed Nick Kavanagh. Cooper will be based in Sydney and will report to Gavin Gibson, national head of strategy, effective immediately. Read more here.
Esquire Singapore gets new managing editor
Mongoose Publishing has appointed Janie Cai as Esquire Singapore’s managing editor. The role was previously held by Mark Tay. Cai steps up from her former role as fashion director on the publication, a role she has filled since its successful launch in September 2012. Read more here.
Reed exits Mig33 for own start up
Mig33′s CMO Chris Reed has left social media marketing agency to start his own LinkedIn marketing consultancy, Black Marketing. Reed was at Mig33 for nine months. Read more here.
XM Gravity grows its management team
XM Gravity, the Indonesian arm of digital agency XM, has expanded its management team with several new hires. Dimas Novriandi has joined XM Gravity as general manager. Read more here.
The Walt Disney Company picks country manager
The Walt Disney Company Southeast Asia (TWDC – SEA) has appointed Gan Lay Koon as country director, Retail and Licensing for the Singapore and Malaysia markets. She will be reporting to Mark Coleman, GM, Retail and Licensing, TWDC – SEA. Read more here.
Microsoft Asia Pacific next to launch a news room
Riding on the wave of brand journalism, Microsoft Asia Pacific is the next brand to launch a news room. The Asia Pacific News Center is similar to the global Microsoft News Center, a one-stop-shop for all things Microsoft in Asia Pacific, including news, press resources and opinion pieces. Read more here.
Kenshoo hires new MD
Kenshoo , a global digital marketing technology firm, has appointed Michel van Woudenberg (pictured) as managing director, Asia Pacific Japan (APJ). Read more here.
TNS names regional marcomms lead
Global research consultancy TNS has appointed of Zoe Lawrence to the new post of regional director, marketing and communication for Asia Pacific. In this role, Lawrence will be responsible for delivering marketing strategy across the region. Read more here.
WPP bolsters events and conferences offering
WPP has taken a 30% stake in global advisory firm Richard Attias & Associates (RAA), making its move into strategic consulting. Under the leadership of founder chairman Richard Attias, RAA has worked with governments and corporations to articulate their global objectives. Read more here.
MediaCom Worldwide promotes Vik Kathuria
Vik Kathuria, currently managing partner, EVP, digital investments and trading for MediaCom US has been promoted to the newly created role of global head of digital investment at MediaCom Worldwide. Read more here.
Yahoo promotes Gavarasana
Vaasu S Gavarasana, former APAC head of digital marketing solutions group of Yahoo has been promoted. He now takes the role of head of business marketing in APAC. Gavarasana will be responsible for B2B marketing including thought leadership marketing and industry outreach programs aimed at strengthening Yahoo’s position within the marketing and advertising community. Read more here.
What’s on your bucket list?
Leo Burnett Vietnam has helped to created a digital platform for youth engagement platform YoMost to strengthen the role of the brand in the life of Vietnamese youths by urging them to create their ‘YoList. This is a bucket list of things created by youths on what they want to experience. Read more here.
Scoot and Nok Airlines partner up
Nok Airlines and Scoot have established a new low-cost airline to be based in Bangkok. The new airline will be named NokScoot and will be based at Don Mueang International Airport. It will operate medium and long-haul international routes. Read more here.
M1 inks a deal with Deezer
Local telco M1 has signed an exclusive partnership with global music streaming service Deezer. The partnership enables M1’s postpaid mobile customers to enjoy unlimited access to more than 30 million songs from international and Asian artists. This service will be available tomorrow onwards. Read more here.
Castrol powers on with its first digital campaign
Castrol Power 1 has launched its first-ever pure-play digital marketing campaign “How Do You Feel When You Ride?”. Primarily running on Facebook and YouTube, the two-minute campaign video features a biker powering along the open road. It will run throughout 2014 with a planned content calender, various activations, competitions and events. Read more here.
Mizone CocoPina launches rain themed campaign
In conjunction with the debut of its new Mizone CocoPina variant, a mix of Coconut and Pineapple flavours, Mizone has launched Indonesia’s first ever branded bookmarklet game: Tembak-Tembakan CocoPina. Read more here.
Kit Kat celebrates your most dedicated friends
Kit Kat along with JWT Singapore have created a Christmas Facebook app for that lets Singaporeans identify their most dedicated social media friends and create a customised Christmas e-cards for them. Read more here.
Ogilvy & Mather strengthens Unilever
Ogilvy & Mather has appointed Andre Laurentino as global executive creative director for Unilever. Laurentino (pictured left) is currently executive creative director at TBWA London and global creative director for McDonald’s. He will join Ogilvy in February 2014 and report to Tham Khai Meng, Worldwide chief creative officer. Read more here.
ECD of Saatchi & Saatchi retires
Executive creative director of Saatchi & Saatchi Singapore and Malaysia, Bruce Matchett has decided to retire from his position. Matchett joined Saatchi & Saatchi Singapore in 2010, and has also been creative director at Saatchi & Saatchi New Zealand. An announcement of a new ECD for Saatchi & Saatchi Singapore and Malaysia will be made in the New Year, said Saatchis. Read more here.
The Grand Ho Tram Strip picks JWT
The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam as its agency of record. JWT will create print, TV and digital campaigns for The Grand Ho Tram Strip which will run in core target markets worldwide. Read more here.
Y&R Indonesia beefs up its team
Y&R Group Indonesia has appointed Eny Widayati as general manager and Kris Constantoulas as head of strategy. Read more here.
Unilever, Mindshare and TubeMogul partner up
Mindshare has partnered up with digital advertising software provider TubeMogul for its BrandPoint software. This was to help Mindshare’s client Unilever reach out to young men in a video ad campaign promoting its new men’s shampoo range. Read more here.
Asian Food Channel builds up localised Vietnamese content
Scripps Networks Interactive has launched the Asian Food Channel into Vietnam. The expanision into Vietnam marks the thirteenth country where the Asian Food Channel is being broadcast. Read more here.
E! Entertainment launches new mobile app
Universal Networks International will increase its digital presence in Asia with a new look E! Entertainment Television mobile app to be released this month.The app’s facelift will aid distribution plans for the E! online mobile app to expand to users in Australia, New Zealand, Asia Pacific and Africa. Read more here.
Precision Match and Effective Measure pair up
Digital marketing data provider PrecisionMatch and Effective Measure have partnered in India for audience data and media planning tools. The deal aims to offer effectiveness metrics in campaign measurement, brand health and advertising effectiveness.Read more here.
Facebook for Business launches in 11 languages
A new versions of the Facebook for Business website have been launched in Korea, Japan, UK, Germany, France, Spain, Italy and Brazil. Facebook for Business will be the core hub of information for all marketers and is part of Facebook’s efforts to simplify the way it communicates with advertisers and businesses. Read more here.
BBDO Indonesia finds new MD
General manager of BBDO Singapore Intan Mokhnar will be taking on the role of managing director of BBDO Indonesia in early 2014. Mokhnar joined BBDO in 2006 as an account director, before becoming general manager five years later. Read more here.
Cognito finds APAC MD
Cognito has appointed Tim Williamson as its new managing director for the Asia Pacific region, based in Singapore.Cognito has offices in London, New York, Los Angeles and Singapore serving clients across the financial services sector.Read more here.
Raoul heads to Middle East
Home grown fashion label Raoul has inked another franchise deal, this time in the Middle East market with the Chalhoub Group. The franchise agreement will see nine standalone Raoul stores open by 2017, the first two in the United Arab Emirates and Bahrain next year. Read more here.
Disney Channel and StarHub launch apps
The Walt Disney Company Southeast Asia together with StarHub, Singapore’s leading pay TV operator will launch a new mobile video streaming service from 7 December onwards. It will launch three new innovative entertainment apps - Watch Disney Channel, Watch Disney Xd, and Watch Disney Junior. Read more here.
Omnifluence makes acquisition
Social business consultancy Omnifluence has acquired local boutique marketing firm TokTog. It has also hired TSLA’s creative partner Marcus Huang to lead the team. Huang co-founded TSLA and served as creative partner at the agency from 2006 to 2011. He has worked with both the companies, Omnifluence and TokTog in the last six months as an independent creative. Read more here.
PR agency strengthens CSR capability
Independent public relations consultancies AKA Asia, has appointed Lauren Wyper (pictured), an experienced CSR communications practitioner to provide counsel for businesses that want to focus on building their brand through sustainability. Read more here.
Palo Alto Networks Selects Rice Communications
Palo Alto Networks, the network security firm has appointed Rice Communications, Singapore-based marketing communications consultancy as its PR agency in Asia Pacific. Rice Communications was selected after a competitive pitch involving other multi-national agencies. For the next twelve months, Rice Communications will support Palo Alto Networks in Singapore, Korea, India, Greater China, Australia and New Zealand. Read more here.
Kimberly-Clark to help start ups
Kimberly-Clark, through the Kimberly-Clark Digital Innovation Lab has partnered up with Mindshare and several venture capital firms to create an innovation competition.
This will ultimately culminate in a live pitch held at CES 2014, which is a global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas. The winner of the pitch will have a chance to make its start-up ideas a brand and business reality. Read more here.
Community Chest runs charity campaign
Under the new Care & Share Movement, a fund-raising and volunteerism movement announced last month, the government will be matching donations to the social service sector. The objectives are to mobilise more resources to help the disadvantaged and to promote the spirit of giving among Singaporeans, in the run up to Singapore’s 50th birthday in 2015. Read more here.
Black Friday hijacked by WTO
World Toilet Organisation, with the help of Saatchi & Saatchi Singapore, has launched a crowd funding initiative to improve sanitation for school children in South Africa. The campaign launch coincides with the start of the shopping season, known as Black Friday, and asks people to “Give a Shit” on “Brown Friday”. Read more here.
OMD appoints new Telstra lead
OMD has appointed Vanessa Nicol as head of Telstra, replacing Tom Sutton who is returning to the UK for a new opportunity. Nicol joins OMD from a senior business director role on the Optus client at M&C Saatchi Australia. Read more here.
CNBC makes senior promotions
CNBC has announced several appointments to its international team across different functions including advertising sales, business development and distribution. The appointments are effective immediately. Read more here.
SingTel targets the SMEs
SingTel, in a bid to promote its online community “myBusiness” amongst SMEs, has launched a campaign where the SME community can advertise their services and products for free on the electronic billboard at Raffles Place until 15 December 2013. Read more here.
HootSuite offers analytics for Sina Weibo
Social Media Broadcasts, the developer of Klarity, has created an app integration for social relationship platform HootSuite. HootSuite users will now have analytics on Chinese microblogging network Sina Weibo. Read more here.
Ministry of Manpower’s WSH looks for agency
Ministry of Manpower – occupational safety & health division, WSH, is looking to appoint an integrated media and advertising agency. The agency will be tasked to provide communications counsel, planning, design and production services for the promotion of Workplace Safety and Health 2014. Read more here.
celio* Singapore says women don’t get it
Set to reach 200,000 Singaporean men, men’s wear brand Celio has partnered with digital creative agency noisycrayons to launch the celio*flip campaign, using instant gratification techniques to engage audiences. Read more here.
BBH APAC’s head of content exits
BBH Asia Pacific’s business director and head of content, Richard Powell has left the agency to take on the role of managing partner at marketing agency Karmarama. Powell was with BBH for eight years in both the Singapore and London office. In BBH London, he took on the role of content director. Prior to that, he was at TBWA London for six years. Read more here.
iROO picks PR Communications
Taiwanese fashion label iROO has appointed PR Communications, to boost its media awareness in Singapore. PR Communications will be tasked to handle all media relations programmes for iROO, including the opening of new boutiques in Singapore. Read more here.
Capillary Technologies strengthens strategy team
Capillary Technologies announced six key appointments to its APAC executive leadership team in APAC. Ashish Kasi will serve as vice president of engineering, bringing his 14 years engineering experience; Aurelia Leopold will take on the role as client director for key accounts tasked with managing and building relationships for Capillary customers across APAC; Banshan Syiem is named the regional director for Singapore and Malaysia with primary focus on market stabilisation and account growth; Kush Naidu is focus on Australia and New Zealand as general manager. Read more here.
WFA pushes for Singapore growth
The World Federation of Advertisers (WFA) has appointed Stéphanie Bouvard as director, Asia-Pacific to recruit new corporate members into the WFA membership in Asia Pacific and to support existing corporate members in the region. Read more here.
Here’s how much attention food gets on social media
Food is one of the highest rated topics on social media. A study done by To The New’s research arm, ThoughtBuzz, whose services range from automated dashboard, customized reports and analysis showed that a search for “#Food” resulted in around 68 million photos. Read more here.
Havas appoints Naked co-founder
Mike Wilson, previously chairman of Naked Communications Australia, has been appointed to lead Havas Media's new, fully owned media agency in Sydney. Wilson will report into Vishnu Mohan, CEO Asia Pacific Havas Media Group. Read more here.
Aegis launches new Australian agency
Aegis Media has launched a full service media and digital creative services business, Huckleberry. Huckleberry brings together the clients and staff of Aegis Media and digital creative agency Rodeo, under a new agency brand. Read more here.
Cigna TTK Health Insurance picks TBWA
Cigna TTK Health Insurance Company has appointed TBWA as its creative agency of record. “We were impressed with TBWA’s strategic thought and insightful creative work during the pitch,” said Gaurav Rajput, chief marketing officer at Cigna TTK Health Insurance. Read more here.
Local digital agency acquires Chinese firm
Digital engagement agency @ccomplice has acquired China-based Watt Digital. The acquisition will be for 100% of Watt Digital, managing director of @ccomplice Tobias Wilson (pictured) told Marketing. Read more here.
Chevrolet uses beatboxing to highlight engines
Commonweath Bangkok, McCann Worldgroup’s agency for General Motors in Thailand, has produced a developed a new film for Chevrolet’s Spin titled “Beatbox”. This is part of the “Spin Some Fun” integrated campaign running in Indonesia. Read more here.
GfK appoints new MD
Market research firm GfK appointed Craig Griffin (pictured) as managing director for the consumer choices sector of the company’s Thailand office with immediate effect. Griffin brings with him sixteen years of experience in the market research industry. In his new role, Griffin is responsible for the day-to-day running of the GfK Thailand office and leading the local team. Read more here.
Wildlife Reserves brings the zoo to the city
Wildlife Reserves Singapore (WRS), parent company of Jurong Bird Park, Night Safari, River Safari and Singapore Zoo, recently launched its multi-platform marketing campaign titled the ‘Ultimate Wildlife Experience’. The campaign puts on centre stage the parks’ rainforest setting and animals to reach out to locals and tourists at high traffic areas and tourist hotspots. Read more here.
Innisfree picks Blugrapes
Korean cosmetics company Amorepacific Corporation has appointed Blugrapes as the official social media agency of Innisfree. The agency will be supporting the expansion plans of Innisfree, starting with the Singapore market. Read more here.
Dentsu Möbius partners Lotame
Dentsu Möbius has partnered with Lotame to help manage its data. Lotame is a data management platform (DMP) that helps publishers, marketers and agencies maximise the way they activate audience data. Read more here.
Nando’s campaign pushes locals to express themselves
A recent survey by Nando’s conducted among 500 people living in Singapore show that fewer than half of the respondents feel they are able to express themselves freely. The main reason for this lack of forthrightness is that people feel “nothing will change anyway”.
To encourage members of the public to air their views, or simply say things they have always wished to, Nando’s will be running its campaign “Just Say Lah” from 15 November 2013 to 31 January 2014. Read more here.
Samsung, Shell, MSIG promote safe driving
Studies found that a stunning 83% of the Singapore drivers surveyed admitted to using their mobile phones without a hands-free kit, while at the wheel in the last 12 months. They were most likely to be using GPS or map applications, checking their mobile phone screens, and texting.
This was in spite of an overwhelming majority of 95% of respondents being aware that it is illegal to use a mobile phone while driving without a hands-free kit, while the car is in motion. Read more here.
McDonald’s runs Instagram campaign
Did you catch the larger-than-life Ronald McDonald red shoes placed around town? These shoes weigh about a 100kg and stand at 1.8 metres long and 1 metre tall.
Sofitel So Singapore appoints Mango PR
French boutique hotel brand Sofitel So Singapore has appointed Mango PR as its PR agency of record. Sofitel So is a fringe label of Sofitel Hotels. The agency will oversee all of the hotel brand’s PR activities.
Effective Measure supports startup launch programme
Effective Measure has backed Silicon Valley-based company, Founder Institute’s expansion into Thailand. The move will see Effective Measure form a regional alliance with Founder Institute, which was originally forged in Singapore and Malaysia in July.
Naked’s co-founder resigns
Jon Wilkins, co-founder and chairman of Naked Communications, has announced his resignation from the company and will leave Naked at the end of the year.Wilkins founded Naked Communications with John Harlow and Will Collin in London in 2000, and moved to Australia to join Naked’s Sydney office in 2009. Read more here.
Leo Burnett launches P&G campaign
Leo Burnett has launched an online campaign for P&G’s new Tide Plus Liquid detergent in Vietnam. The campaign was launched for P&G to reach out to the Vietnamese market, through non-traditional mediums of advertising for laundry category. Read more here.
clickTRUE partners Google for Google Analytics
Online consulting group clickTRUE has inked a strategic agreement with Google as Google Analytics’ authorised premium reseller in Asia-Pacific. Read more here.
Havas Group Singapore gets new office
Havas Group’s Singapore based agencies will be moving into a new office location together in November 2013. Read more here.
Ministry of Health appoints agency
Addiction Advertising has won the business for Ministry of Health’s (MOH) campaign for CHAS (Community Healthcare Assist Scheme). The campaign is by MOH under the care of Agency for Integrated Care to announce the government’s latest changes to its healthcare schemes. Read more here.
Simon-Kucher & Partners beefs senior management
Global strategy and marketing consultancy Simon-Kucher & Partners has appointed six new international partners, effective 1 January 2014. This raises the total number of partners at the consultancy to 66. Read more here.
Cenizaro launches campaign
Singapore-based brand agency Qube has launched a new brand positioning for The Residence by Cenizaro, an international hospitality company with an independent portfolio of luxury hotels in exotic destinations internationally. It is titled “Moments Enriched.” Read more here.
Right Hook Communications secures five account wins
Integrated agency Right Hook Communications has secured five new clients, including Suntec Singapore Convention & Exhibition Centre(pictured), Gattopardo Restaurant, Morsi & Sorsi under the Gattopardo Group, S P Jain School of Global Management and The Mustard Incident. Read more here.
Ogilvy RedWorks Japan appoints MD
Ogilvy & Mather Japan has appointed Fred Kendall as managing director of RedWorks Japan K.K. His appointment was effective 1 November. Read more here.
FIC’s S.H.I.E.L.D series a hit with locals
FOX International Channels’ (FIC) latest acquisition from Disney Media Distribution, the US hit series “Marvel’s Agents of S.H.I.E.L.D.”, premiered in Asia on 4 November on FOX. The launch of the hit show was equally well-received in Singapore, particularly popular among younger viewers. Read more here.
Turner boosts Southeast Asia leadership team
Turner International Asia Pacific has enhanced its sales leadership in Southeast Asia Pacific, announcing two senior appointments for the Taiwan, Thailand and Vietnam markets. Read more here.
Y&R launches campaign for Pruksa
Y&R has launched a new cross-platform campaign for Thailand’s real-estate brand Pruksa. Titled “Mind beyond Invention,” the campaign was launched countrywide across all platforms including TVC, OOH, mobile and online. Read more here.
Havas’ Siren bags three wins
Havas Worldwide Siren, has clinched the communications brief for three new clients from diverse industries: cloud-based software solutions provider Capillary Technologies, niche perfumery Fragrance Du Bois and the Christmas campaign for Singapore-based retail mall, 313@somerset. Read more here.
Singha Beer teams up with Fox for football
Singha Beer has signed on as title sponsor for a brand new football TV show. Titled Singha Football Crazy, the show premiered on 8 October on FOX Sports and STAR Sports. Read more here.
Zalora launches flash sale campaign
E-Commerce site Zalora will launch a month long shopping campaign next Monday to persuade people to shop online. Read more here.
NTUC Learning Hub’s first brand campaign
NTUC Learning Hub has launched its first brand campaign with the aim at raising brand awareness of the brand’s other services. Read more here.
Touch PR & Events wins five accounts
Boutique agency Touch PR & Events has recently acquired five accounts across the beauty and entertainment categories. Read more here.
Entertainment advertisers drive mobile growth
Millennial Media’s latest SMART Report has put the spotlight on the entertainment vertical. The vertical was found to be the fourth largest in APAC in terms of advertiser spend in second quarter of 2013 and saw growth of over 224% year-over-year. Read more here.
Line’s first TVC launches
McCann Worldgroup Thailand has launched Thailand’s first TV commercial for Line. Thailand is one of the most important markets for Line, making up over 10% of global users. Line has 280 million users in 230 countries. Read more here.
Facial wash brand creates 3D campaign
Herbal product brand The Himalaya Drug Company is showing its Neem range of products on Clear Channel Singapore’s out-of-home bus shelter media. Read more here.
CHI & Partners leads new holding group
Several small independent marketing agencies are joining forces to form a holding company called The & Partnership. Read more here.
Y&R gets new business in Thailand
CRC Sports, a member of one of Thailand’s biggest retail conglomerates Central Retail Corporation, has hired Y&R Vietnam to lead the digital duties for its first Supersports store in Vietnam. Y&R Vietnam will launch and manage the Supersports website and digital marketing. Read more here.
CNBC makes senior ad sales hire
CNBC has appointed Glenda Long to its Asia Pacific team as senior account director of advertising sales with immediate effect. Based in Singapore, Long (pictured) will report to Kerry Tarrant, regional director of advertising sales for Southeast Asia and South Asia, CNBC Asia Pacific. Read more here.
Zombie attacks for “The Walking Dead” promo
Fox International Channels has picked up the fifth season of popular television series “The Walking Dead” for its territories across Asia Pacific, and has been actively promoting the show in several Asian markets with “zombie attacks” in several markets. Read more here.
Agility launches research tool for affluent consumers
Research firm Agility Research & Strategy has launched a “do-it-yourself” online research platform. This platform, called Affluential, will survey affluent and luxury consumers, providing marketers’ access to affluent consumers around the world. Read more here.
Resorts World Sentosa appoints Arcade
Resorts World Sentosa (RWS) has appointed local independent agency, Arcade to work on its joint marketing initiatives with MasterCard across Southeast Asia. Read more here.
Cheil Worldwide strengthens team
Cheil Worldwide has appointed Chul Lim as the new regional digital marketing director in a bid to strengthen its digital marketing offering in the Southeast Asia region. Read more here.
Ex-Mediacom social lead goes to local PR firm
SG Story has set up its digital and social media practice and the practice will be led by Edvarcl Heng. Heng will begin in the role on 1 November. Read more here.
Stitch creates new TVC for LG Vina Cosmetics
Stitch, a division of Lowe Vietnam has created a TVC for the launch of a two-way cake powder under LG Vina Cosmetics’ brand Lacvert Essance. The commercial launched nationwide this month. Read more here.
BPN celebrates first anniversary
BPN, IPG Mediabrands’ third full-service media agency will be celebrating its first anniversary with over US$1 billion in billings and a global footprint of over 400 employees across 36 offices in 22 countries. Read more here.
Seagate Technology beefs up
Storage solutions company Seagate Technology has promoted Albert Rocky Pimentel to president, global markets and customers. He was most recently executive vice president and chief sales and marketing officer. Read more here.
MTV EXIT enlists a deal with Dentsu
MTV has appointed Dentsu Singapore for MTV Exit, a brand under the global MTV network. MTV Exit is a worldwide campaign that aims to contribute to a reduction in human trafficking and exploitation. Read more here.
The Ate Group gets seven new clients
Singapore-based integrated communications agency The Ate Group has garnered seven PR clients within the last three months, five of which are from the lifestyle space and two from the F&B industry. Read more here.
ZenithOptimedia marks 25th year anniversary
ZenithOptimedia is marking its 25th birthday with a major global futures study to look at how the world could change over the next 25 years. The study will look at how the world’s economies will develop, how societies will change, how advances in technology will improve daily lives and how people might enjoy entertainment in the years to come. Read more here.
Exponential Interactive makes senior changes
Global provider of advertising intelligence and digital media solutions Exponential Interactive has promoted John McKoy as chief revenue officer. Formerly the managing director of Asia Pacific, McKoy will manage all of Exponential’s revenue producing, external facing teams in the US and globally. McKoy will be based in Exponential’s Melbourne office. Read more here.
Pinnacle goes to SPH Magazines
SPH Magazines has been appointed as the publishing agent for Pinnacle, the luxury magazine for Rolls-Royce motor car owners. Pinnacle, a tri-annual magazine, is a luxury publication exclusive to Rolls-Royce motor car owners and prospective owners who are discerning consumers. Read more here.
Starcom launches Zero Dot
Starcom MediaVest Group (SMG) has launched a brand consulting, experience design, strategy and content unit. Called Zero Dot, the new entity will be Jonathan Hoffman, SMG President, experience design. Some of its clients include Procter & Gamble brand Cheer, which recently named Zero Dot as one of its creative partners. Read more here.
FutureBrand acquires retail design agency
FutureBrand has acquired consumer experience design agency UXUS, to build its retail offering, which includes work for Bentley and Barclays Premier. FutureBrand declined to comment on the cost of acquisition. Read more here.
Perform eyes Asia markets
Digital sports media company Perform will be extending its presence in Asia starting with the Malaysia and Indonesia markets in 2014. Perform now has a fully-fledged sales and advertising operations team in Asia, led by Elliot Renton, commercial director , Southeast Asia. Read more here.
TripAdvisor pushes for more users
Travel site TripAdvisor has announced the launch of its Ultimate Travel Photo Wall, an eight-week campaign showcasing a collection of inspiring TripAdvisor traveller photos that highlight the trip experiences of contributors across the globe. Read more here.
Saatchis launches content hub in Thailand
Saatchi & Saatchi Thailand has launched Live Creativity, a social and content creation hub designed to amplify the reach of advertisers through social networks. Live Creativity will collaborate with internal ideas and production departments to create campaigns that harness consumers’ evolving behaviour on social media platforms. Read more here.
Publicis Singapore appoints strategy lead
Arindam Chatterjee, has been transferred from his Publicis Indonesia strategic planning role to take up responsibility as chief strategy officer at Publicis Singapore.He will be reporting to Dean Bramham, regional CEO at Publicis SEA. Chatterjee’s role will span overall strategic stewardship across brand, digital and shopper units of the agency. His role will also include various regional tasks across P&G, L’Oreal, Sanofi and Nestle. Read more here.
CA Technologies appoints media agency
Cloud computing giant CA Technologies has reappointed The Media Shop as its agency of record for their continuing regional campaign across 11 countries in Asia Pacific Japan (APJ). The campaign has expanded this year to include Japan and Indonesia in a bid to strengthen CA’s presence with key decision makers in APJ’s vibrant technology sectors. Read more here.
Institute of Mental Health appoints agency
Addiction Advertising has won the business for Singapore’s inaugural National Addictions Awareness Day campaign. The campaign is by National Addictions Management Service (NAMS) under the Institute of Mental Health to provide treatment for people with addictions. Read more here.
PropertyGuru appoints creative agency
Online residential and commercial property site PropertyGuru has launched a new branding campaign titled “Get The Guru View.” Created by Brilliant Agency, the campaign reflects the company’s commitment to helping buyers, sellers, renters and investors make better property decisions. Read more here.
Wunderman appoints planning and strategy lead
Wunderman has appointed Will Halliday as strategic planning director in Singapore, with immediate effect. In his new role, Halliday will be leading the planning and strategy department of Wunderman in Singapore, spearheading digital and data driven communications for local and regional accounts such as Microsoft and P&G. Read more here.
SapientNitro hires Saatchis’ Melanie Cook
SapientNitro has hired Melanie Cook, previously from Saatchi & Saatchi, as head of strategy to oversee Singapore and Hong Kong strategic teams. Cook, based in Singapore will report directly to managing director Kim Douglas, and will oversee the development and growth of the strategy team in APAC. Read more here.
Publicis Groupe acquires communications agency
Publicis Groupe has acquired Beehive Communications, an Indian independent integrated communications agency specialising in marketing and communications services for clients across South Asia. The acquisition marks Publicis Groupe’s seventh acquisition in the country since mid-2012, and the third by Publicis Worldwide. Read more here.
Phish Communications bags Art Stage Singapore account
Communications company Phish Communications has bagged the Art Stage Singapore account. In addition, the agency also retained the M1 Singapore Fringe Festival as a client for the fourth year running, managing its publicity and media relations account. The festival is a major event organised by art group The Necessary Stage. Read more here.
Wego’s global head of online marketing exits
Following a successful investment of SG$500,000, Singapore-based travel site BeMyGuest has hired Blanca Menchaca (pictured), former global head of online marketing at travel metasearch site Wego.com. Read more here.
Singha Beer gets an exclusive show on History
A+E Networks Asia has partnered with a Thai-based company Boon Rawd Brewery for an original History production showcasing the story of Singha Beer. Read more here.
iFly Singapore gets PR support
iFly Singapore, one of the largest indoor skydiving wind tunnels, has appointed Cohn & Wolfe as its new public relations agency following a pitch. Read more here.
Gushcloud and Newcast pair up
Gushcloud, the influencer marketing company, has launched Gush Media, an online marketplace for influencers in partnership with Newcast, the specialist branded content and experience division of ZenithOptimedia Singapore. Read more here.
HBO Asia strikes against online pirates
HBO Asia is hoping to narrow the gap has for content piracy, announcing a plan to air content in Asia one week after its US debut. Read more here.
Innity strengthens management team
Online media and advertising technology provider, Innity has announced two new appointments in a bid to strengthen its management team. Read more here.
Sony Pictures launches new channel in Vietnam
Sony Pictures Television (SPT) Networks will launch a new channel called GEM, which will feature popular general entertainment content from across Asia. The all-new Asian channel is set to launch in January 2014. Read more here.
Profero makes regional creative hire
Independent digital agency Profero has appointed Greta Corke as creative UX director, looking to increase its strategic and customer experience design capacity. Read more here.
Oanda’s outdoor campaign for new app
Financial services provider Oanda Asia Pacific is launching a three-prong outdoor marketing campaign to raise its brand awareness and woo Singapore forex and CFD (contract for difference) traders to download the fxTrade Mobile app. Read more here.
Havas’ Socialyse makes global hire
Séverin Naudet has been appointed global head of Havas Media’s Socialyse to steer the company’s development and growth. Read more here.
Omnicom Media Group Thailand appoints digital lead
Omnicom Media Group Thailand has appointed Rochelle Chhaya as digital lead with immediate effect. Read more here.
Aegis Media New Zealand promotes Robert Harvey to CEO
Beauty brand gets women to "save the moment"
Art of Click secures seed funding, expands international team
Ben & Jerry’s appoints social media agency
Fitch makes management changes
PHD Australia appoints director of content
Spiral Media partners Electronic Arts