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LOOK Digital campaign running for LKY’s birthday
It’s former prime minister Lee Kuan Yew’s 91st birthday today, and the People's Action Party (PAP) headquarters has created a website to gather birthday wishes for him. The site, called Happy Birthday...
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Can SIA unseat SingTel’s influence over F1?
Despite no longer holding the sponsorship for the F1 Grand Prix, SingTel’s shadow is still looming over marketers' minds, says a new survey. SingTel dominated in terms of brand recall with 33%...
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Campaign encourages commuters to take Adam Levine selfies
English general entertainment channel AXN has brought popular reality show "The Voice" to the streets. It has branded several SMRT trains with the faces of new celebrity coaches such as Gwen Stefani...
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ESPN launches SEA edition of ESPN FC
ESPN FC is unveiling a brand new Southeast Asian edition of ESPNFC.com on 1 October 2014. According to Mike Morrison, vice president and general manager of ESPN Asia Pacific, said that ESPN FC is a...
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Y&R Indonesia appoints new CEO
Y&R has appointed Matthew Collier (pictured) as chief executive officer, Y&R Group Indonesia, comprising Y&R, The Campaign Palace and VML Qais. Collier was most recently CEO of Y&R...
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7 tips for taking on new social media platforms
Social media is a unique animal in the digital marketing jungle. Lesser known platforms that have just set up shop often attract the most active users. Some go viral, such as Facebook and Whatsapp,...
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SCMP Group reimagines Destination Macau & DM Exclusive
SCMP has revamped its recently acquired magazines Destination Macau and DM Exclusive, two titles focused squarely on the lifestyle of Macau. Destination Macau is the first of the two magazines to be...
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Grand Hyatt campaign adds a dash of internal communications
Grand Hyatt Hong Kong combines internal and external communications in a campaign for the first time. In the #WeCare component of its 25th anniversary campaign this year, front-line staff encouraged...
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SCMP announces its move into the content marketing space
SCMP Group has launched a dedicated ad-funded content unit called SCMP Brand Post, offering advertisers the ability to build content around their brands. The dedicated unit is available on all of...
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Page One to open integrated concept store
Page One has announced that it will be opening a new flagship store spanning over 35,000 square feet at Harbour City on 30 September. Taking up Level Three and Four, including an outdoor area on Level...
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World’s second largest coffee chain enters the PH
Costa Coffee, the world’s second largest coffee chain, has inked a distribution agreement with Robinsons Retail to enter the Philippines. The first shop is scheduled to open within 2015 via Robinsons...
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Amobee pushes for bigger bite of the digital pie
As Amobee completes the acquisitions of Adconion Direct and Kontera, it plans on diversifying and diving further into the digital sphere. Quoting figures from eMarketer, Mark Strecker, CEO of Amobee...
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Massive reorganisation at Publicis Groupe
Post the failure to merge with Omnicom, Publicis Groupe has made several changes to its top ranks. The company will extend CEO Maurice Levy's tenure to 2017, along with that of Saatchi & Saatchi...
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Waggener Edstrom appoints APAC healthcare director
Independent PR firm Waggener Edstrom Communications (WE) has promoted Shefali Srinivas to healthcare director for Asia Pacific. She was last the firm’s healthcare director for Singapore. In this new...
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What brands did for #happybirthdayLKY
Birthday wishes were flowing in from the public to mark former prime minister Lee Kuan Yew’s 91st birthday yesterday. The People’s Action Party (PAP) headquarters created a website to gather birthday...
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Doublemint freshens up with office fireworks
Doublemint (綠箭), a Wrigley's gum brand, has added a humorous twist - Don’t wait - to its new global campaign, presenting an awkwardly hilarious moment delivered by well-known Chinese comedian Jia...
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Meet the CEOs: BBDO’s Chris Thomas
Chairman and CEO of BBDO Asia, Middle East and Africa chairman of Proximity Worldwide, Chris Thomas talks to Marketing about his career and leading BBDO. Describe your management style I am sure one...
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Leo Burnett Consultancy appoints MD
Leo Burnett Asia Pacific has appointed James Bickford as managing partner of Leo Burnett Consultancy. He will be reporting to Jarek Ziebinski, president, Leo Burnett Asia Pacific and will be leading...
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Karaoke chain K Box in hot water over data breach
After the data of 317,000 K Box customers was exposed on Tuesday after a security breach, the company is being investigated by the Personal Data Protection Commission (PDPC) for lax security...
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UOB uses gamification tactics to target youths
UOB bank has launched a campaign to communicate to its consumers that e-statements are now available. This comes as the bank decides to push the idea of “Go Paperless, Go Online”. Through the...
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