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AS Watson eLab to drive US$60 million eCommerce investment
In Q4 of this year, A.S. Watson Group (ASW) will be setting up eLab, a team of 80 digital specialists based in mainland China, Hong Kong, Milan and London, to drive the group's eCommerce strategy...
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Furama appoints regional director of sales and marketing
Furama Hotels International Management Pte Ltd (FHI), regional director of sales and marketing, Shirlena Tan, has joined its senior leadership team to oversee the operation, management and strategy of...
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How Sunsilk arrested stagnating growth in Malaysia
Context The haircare and shampoo category has been dominated by multinational/international players in the Malaysia market for a long time. But the category has been stagnating at 15% CAGR. One of the...
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Agencies, stop copy pasting work
While digital is no longer a new medium, many brands, especially those that are just starting out, are still struggling with the basics. Advertising + Marketing recently organised an event –...
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The Bottom Line of Advertising
If you will be guaranteed sales for spending X amount on advertising, would you take it? ROIs are sweet candy lures for advertisers to either increase their advertising budgets or for non-advertisers...
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Jordy Huisman joins Dragon Rouge as SEA creative director
Jordy Huisman has joined global design and innovation business, Dragon Rouge, at its recently launched Singapore office as creative director for Southeast Asia. Most recently, he re-joined Design...
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Did M1 fail to address consumers’ iPhone social media rage?
Last Friday M1 released to the public its prices for the latest Apple smartphones and opened the gates for pre-orders for the devices. However, according to reports on Today, following the opening of...
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FT revamps print edition for the digital age
The Financial Times has unveiled a refreshed design which gives the pink newspaper a consistent look across all editions. The newspaper has been redesigned for what it called the modern reader, who...
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More heat for Cafe Fest organisers from public
It has not been an easy ride for the organisers of Café Fest. Over the weekend the organisers of the festival put up a post in an attempt to make amends and offer compensation for possibly...
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Learn the secrets of compelling content
With traditional marketing under pressure from all angles in an oversaturated market, brands are increasingly turning to storytelling to really break through the clutter and connect with their...
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LOOK IKEA builds apartment into rock-climbing wall
Keeping up with its recent record of cool marketing moves, IKEA has just launched this one for the opening of its 30th store in France. Done by marketing agency Ubi Bene, this outdoor ad was in the...
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JLL claims new turf in digital expansion
Real estate services company Jones Lang Lasalle (JLL) launched JLLProperty.com.hk today, the first JLL Property site to premiere in Asia. The online portal features a database of office properties...
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Singapore ranked eighth for creative productivity in APAC
A new study has found that Singapore has come in eighth for the most creative productivity in Asia Pacific region (including Japan and Korea). Earlier this year, Singapore also took number one spot as...
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3 reasons why brands should embrace the selfie
People across the world are obsessed about taking photos of themselves. No matter if you love, or hate this trend, it's hard to get past a day without consuming, or taking a selfie. It has given...
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We are not search junkies
The next time you forget the spelling of “diaorhea”, more than likely you will turn to a search engine for an answer. Our reliance on it has grown to a point that we now use the name of the world's...
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NTC to pull plug on analog TV by 2018
The National Telecommunications Commission (NTC) is planning to require broadcast networks to shut off their analog channels as early as 2018. Interaksyon.com broke the news, citing NTC chief Gamaliel...
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Huawei appoints media partner
Huawei, a leading global information and communications technology solutions provider has appointed Vizeum as its media partner. The appointment is for the Malaysia market and is specifically for its...
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SapientNitro Singapore makes three new hires
SapientNitro Singapore has re-modeled its strategy team with three key appointments. The new trio in Simon Collins, Andrew Trimboli and Ari Widjanarko will all report to Melanie Cook, head of...
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SMU settles creative and media pitch
Singapore Management University has settled both its creative and media pitch. The local university appointed Wild Advertising & Marketing as its creative agency of record for two years while...
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Android One to arrive in the Philippines before end-2015
Google has finally launched the first Android One-branded smartphones in India and has confirmed that it will be bound for the Philippine market within the year. First announced at I/O 2014, Android...
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