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HKTB: have you asked your boss yet?
Asking your boss for vacation days is often an intimidating activity. Hong Kong Tourism Board's Ask Your Boss campaign turns it around into something fun and playful by asking users to submit creative...
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Dettol freshens up with Priscilla Wong
Dettol has worked with local celebrity Priscilla Wong (黃翠如) for an integrated campaign spanning television, mobile, digital and the offline space. Created by Havas Hong Kong, the campaign All Day...
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This campaign gives cabs wings
OOH media owner Moove Media has created eye-catching 3D rooftop ads for Sentosa’s Wings of Time attraction. The structure is nearly 40cm tall, with a 100-cm wide wing span and features the attractions...
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FIC releases The Walking Dead Season 5
Fox International Channels (FIC) has announced that Season 5 of The Walking Dead will debut in all its 125+ markets on 13 October. This includes Hong Kong and Southeast Asia. In Hong Kong and...
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The Marketing Excellence Awards returns for a third year
The Marketing Excellence Awards will return for a third year this November, with a host of new categories reflecting the ever-changing marketing landscape. Since 2012, the MEAs have helped the...
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Jane Dee on why being sociable matters in marketing
If you’ve never heard of Jane Dee, then most certainly you are not a wine lover. Known as the “Belvedere girl”, Dee was the previous regional brand manager at Moët Hennessy Asia Pacific overseeing...
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Watsons: Health and beauty retail sales remain strong
The potential for growth in retail sales in the health and beauty sector remains strong, says Jacqueline Cheung, marketing controller at Watsons Hong Kong. “If you look at the retail sales statistics...
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PH ad spend picks up in Q2 with 20% hike
Ad spending in the Philippines has picked up in the second quarter as it increased by 20% from the previous three month period, according to the latest report from Kantar Media. Advertisers in the...
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Pinoy GM exec named as Nissan PH’s new president
Nissan Philippines Inc. (NPI) has roped in Antonio Zara, managing director for international sales of General Motors, to become its new president and managing director starting on August. Zara, a...
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Total SA wins trademark case against Pilipinas Total
Total SA has won a three-year case in the Bureau of Legal Affairs (BLA) of the Intellectual Property Office of the Philippines barring a local company to register a similar trademark and logo. A BLA...
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L’Oréal Philippines joins 5th Citizen Day
Hundreds of employees from L’Oréal Philippines took part in the company’s annual global CSR campaign giving back to local communities in 61 countries. Launched in 2010, the L’Oréal Citizen Day...
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Celestial deal sees classic Kung Fu titles air to US audiences
El Rey Network, a pay-TV network launched by maverick filmmaker Robert Rodriguez, has struck a deal with Celestial Pictures to broadcast its library of iconic martial arts titles. The five-year deal...
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Latest from Facebook: Bolt, an instant visual messaging app
Instagram looks set to take on SnapChat as it launches its newest app Bolt, a tool that allows you to instantly send pictures and videos to friends. The app officially launches today after weeks of...
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Disney management reshuffle puts China in center stage
The Walt Disney Company is throwing more weight into its Asia management line up, with 16-year Disney veteran Paul Candland taking on a newly created role as president of The Walt Disney Company in...
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HSBC Premier gets personal in global rebranding campaign
HSBC Premier has launched a global campaign to rebrand its HSBC Premier banking service from a bank account into a wealth management service. HSBC has introduced a new slogan "Your Personal Economy in...
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Jax Coco hops onto the tram
Coconut water brand Jax Coco takes advertising back to Hong Kong's roots with a campaign heavy with tram advertising. After running a bus ad campaign last year and having placed print, billboard and...
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Neutrogena unveils the key to beauty with Charlene Choi
Neutrogena has taken a new approach for its latest campaign themed "Initiative is key to beauty" (主動 . 成就美麗), which encourages women in Hong Kong to take the initiative to pursue their goals. Since...
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Can PR agencies be as creative as ad agencies?
It is a year since Interpublic’s GolinHarris introduced an internal revamp to its G4 model. Now it has recently appointed Caroline Dettman as its global chief creative and community officer to oversee...
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Why it’s tough for digital folks to become CMOs
In a recent panel held by Adobe, a point raised was that not enough digital folks make it to the CMO level. “There aren’t many people above senior manager or director level in digital - those jobs...
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VivaKi’s trading lead Ramesh exits
Bharad Ramesh (pictured), head of trading and partnerships, Southeast Asia for VivaKi has left the agency, after over a year in the role. Both Ramesh and Starcom MediaVest Group have confirmed the...
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