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WATCH Nissan creates nostalgia for Hari Raya spot
Nissan Malaysia has launched an ad this Hari Raya which is bound to bring a tear to its viewers eyes. The spot titled "Atuk" is a poignant Hari Raya story of family and love. The commercial revolves...
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LinkedIn to acquire Bizo for US$175 million
LinkedIn is buying B2B ad tech firm Bizo for US$175 million. The transaction, which sees a combination of 10% stock and 90% cash, is expected to be closed in Q3 2014. “It’s exciting for us to bring...
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LOOK Share A Coke campaign sizzles in the Philippines
Coca-Cola gets personal in the Philippines by dropping its iconic logo on some of its bottles to start calling their Filipino customers by name. A number of regular 250 ml, 300 ml, and 500 ml PET...
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Petra Foods picks regional creative agency
Petra Foods has appointed Saatchi & Saatchi as agency of record for two its brands – SilverQueen and Top. The appointment follows a pitch involving multiple agencies. As part of the new...
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Tiger Beer changes the rules of football
Tiger Beer has launched the Tiger Street Football campaign with the help of iris Singapore. In its fourth year, the campaign launches with an online film, featuring acclaimed former international...
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Manchester United Football Club signs another sponsor
Nissin Foods Holdings has entered into a three-year global partnership deal with English professional football club, Manchester United. Through the partnership, Nissin hopes to take its brand global....
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eBay settles global creative and media pitch
eBay has appointed MediaCom and Goodby, Silverstein and Partners as its media and creative agencies respectively. The agencies will be supporting its global media and creative business. An APAC...
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Can powerful families continue to reign?
Dynasties created by powerful and wealthy families dominate many parts of Asia, and Hong Kong is no exception. Apple Lam investigates the impact of such monopolising dominance on the city. There is a...
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Dentsu Media hires creative agency veteran
Dentsu Media has hired Nutchanun Chiaphanumas as its first ever executive creative director. Chiaphanuma will be leading the creative efforts for the 11 year old Bangkok based media agency....
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Metro Broadcast appoints Ramond Yiu as CMO
Local radio station Metro Broadcast has appointed Ramond Yiu as chief marketing and sales officer. Yiu will lead the sales and marketing team with a focus on the company's business development in Hong...
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Can robot servants overcome marketers’ biggest challenge?
The world is full of complex decisions and challenges that require resources to address adequately. This is as true of nature as it is of marketing. As the digital advertising market grows at a...
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Here’s how Panasonic made TV cool for youths
Panasonic has launched a new crowdsourced ad campaign for its ultra-high definition VIERA 4KTV product. To make TV cool for the younger generation, it decided to create original videos co-created by...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
Havas Media Group India appointed digital AOR for Businessworld Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Read more here. Dentsu Media...
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What music will work best for your campaign? Spotify explains
Music is integral to any ad campaign. In an interview with Forbes, Sir John Hegarty co founder of BBH once said “music is incredibly powerful when it’s part of a message which in turn is helping to...
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Ex-STB marketing chief joins OCBC
OCBC Bank has appointed previous Singapore Tourism Board (STB) marketing chief Sophia Ng (pictured) as its head of advertising and branding. Ng came into the role close to a month ago. Prior to that...
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Havas Media Group India appointed digital AOR for Businessworld
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. BWIBusinessworld is India’s largest business magazine. BW has spotted key trends in economy and...
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Singapore Sports Council picks media agency
Singapore Sports Council (SSC) has appointed UM Singapore as its media agency. UM will be required to plan, strategise, and execute media strategies. It will also be required to propose appropriate...
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Cadbury Malaysia reaches out to religious leaders
After a recent scandal where it was accused of having porcine DNA in its products, Cadbury Malaysia is reaching out to religious leaders. (Read also:Porcine DNA crisis: Did Cadbury manage...
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WATCH DOT goes to the disco for Cebu tourism TVC
The Philippine Department of Tourism (DOT) gets funky with its newest TVC for the “It’s More Fun in the Philippines” campaign featuring the dive sites and sounds of Cebu. A flock of sardines stars in...
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Pancake House is now Max’s Group
Pancake House Inc. will be changing its name to Max's Group Inc. following a merger with the Max's Group of Companies. According to a disclosure to the Philippine Stock Exchange (PSE), Pancake House’s...
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