Bates CHI&Partners Asia has appointed Alex Robertson (pictured) to be the regional commercial director in Asia based in Singapore.
Robertson will work closely with David Mayo, CEO Bates CHI&Partners Asia and COO, Teng Hock King to support the business owners across Asia and to drive the organisation’s three-year growth strategy across the region.
Mayo said: “Over the past 22 months, we have expanded significantly in terms of client base and new business wins, produced bigger and better creative and campaign work, recruited strong talent and established key partnerships across the region. As the regional commercial director, Robertson plays a critical role in driving our profitability and the commercial viability of our unique business model"
Robertson who was formerly with BBDO, started his professional career in procurement in London with leading brands BMW and Orange before he moved to commercial role with Proximity London.
"The vision and the ambition within Bates CHI&Partners provides a rare opportunity to be a part of something new, dynamic, real and above all -useful to our clients and the brands they serve. We will build the agency of the future in a new way," Robertson said.