Unilever Malaysia blitzed the competition at the second annual Marketing Excellence Awards in Kuala Lumpur taking the overall title of Marketer of the Year for 2014.
With a total prize pool of five Gold, four Silver and three Bronze, Unilever Malaysia trumped the categories Excellence in Digital Marketing, Excellence in Marketing Innovation, Excellence in Marketing to a Female Audience, Excellence in Media Strategy and Excellence in Mobile Marketing.
Continuing to demonstrate their marketing might Unilever Malaysia also finished second in Excellence in Consumer Insights/Market Research, Excellence in Content Marketing, Excellence in Corporate Social Responsibility and Excellence in Mobile Marketing.
Finishing off their impressive haul they took home Bronze in Excellence in Digital Marketing, Excellence in Marketing to a Female Audience and Excellence in Mobile Marketing.
Unilever Malaysia’s triumphant campaigns were for brands including Fair & Lovely, Rexona, Sunsilk and Wall’s.
76 trophies in total were awarded to the top achievers among an excited group of finalists at The Westin Kuala Lumpur. For a full list of winners please see here
Bank Simpanan Nasional stood out with their ‘You Against Debt’ campaign scoring an impressive trophy collection of two Gold (for Excellence in Content Marketing and Excellence in Marketing Communications), two Silver (for Excellence in Brand Strategy and Excellence in Launch Marketing) and finally a Bronze for Excellence in Marketing Innovation.
Celcom Axiata was not far behind claiming two Gold (for Excellence in Brand Awareness and Excellence in Integrated Marketing (Consumer)) and two Silver (for Excellence in Brand Awareness and Excellence in Digital Marketing).
Women’s Aid Organisation’s campaign ‘No Excuse for Abuse’ was a big hit with the judges this year, giving them two Gold (Excellence in Corporate Social Responsibility and Excellence in Direct Marketing) and one Silver (Excellence in Public Relations). Permanis Sandilands similarly received two Gold (Excellence in Advertising and Excellence in Launch Marketing) and one Silver (Excellence in Media strategy) for their highly engaging ‘5 senses’ campaign for the Wonda brand.
High scoring brands this year also included Milestone Production who took home two Gold for Jersey Boys the Musical in competitive categories Excellence in Experiential/Event Marketing and Excellence in Integrated Marketing (B2B). Incorporating strong research, the Eating More ≠ Eating Right campaign for the Scott’s brand won GlaxoSmithKline two Gold for Excellence in Consumer Insights and Excellence in Data-Driven Marketing.
Many other brands received awards on the night including Citibank, Measat Broadcast Network Systems (Astro) and Mondēlez Malaysia.
This year, the awards were judged by 22 senior marketers from brands including BMW, Samsung, Starbucks and Tesco. See here for a full list of the judges.
Organised by Advertising + Marketing the Marketing Excellence Awards aims to celebrate the most talented campaigns, initiatives and programmes from across Malaysia’s Marketing and Communications industry. Following a highly successful launch last year the Marketing Excellence Awards 2014 was bigger than ever, with over 50 brands shortlisted as finalists across 25 contestable categories. In the end the best campaigns came out on top and every entrant should be congratulated for their contribution to the industry at large.
The Marketing Excellence Awards 2014 was sponsored by Avante Youth Marketing Agency, DIVA and Tableview Media and supported by partners Fotobox, Freeflow Productions, Heineken and Lanyon.
See the full list of winners here.