After its debut in Singapore last year, the L&E awards went bigger and better by going regional this year, encompassing the entire Southeast Asia.
Sanofi-Aventis stole the show with stellar results across multiple award categories, earning it the coveted title of the L&E 2014 Brand of the Year. Sanofi-Aventis triumphed as the top performing brand, sweeping four golds in Best Engagement Strategy for a Female Audience; Best Regional Loyalty Marketing Campaign; Best Relationship Marketing B2C and Best Use of Social, one silver in Best Use of Integrated Media Campaign and two bronzes in Best Use of Games/ Quizzes/ Contests and Best use of Brand Advocacy categories.
A close L&E 2014 Brand of the Year runner up was Pizza Hut, who bagged two golds in Best Use of Rewards & Incentives and Best CRM Strategy and one bronze in Best Use of Relationship Marketing B2C.
Another impressive contender was adidas who won one gold in Best Use of Loyalty Related Technology, two silvers in categories Best Engagement Strategy for a Male Audience and Best Relationship Marketing B2C and one bronze in Loyalty Programme of the Year for its ADIDAS 3Stripes campaign.
This year, three agencies were indisputable as the best performing agencies for the segments Loyalty, Engagement and Relationship marketing respectively. CPR Vision Management walked away with the Loyalty Agency of the Year for its work on - ADIDAS's 3Stripes campaign, Publicis Communications Malaysia bagged the Engagement Agency of the Year for the campaign - Its time to love your ‘V’ and Capillary Technologies won the overall Relationship Marketing Agency of the Year.
Supported by platinum sponsor eBay Enterprise, gold sponsor Power2Motivate, supporting partner ThoughtBuzz and partners Freeflow Productions, Grimbergen Beer, Cornerstone Wine and Lanyon alike, the second edition of Loyalty & Engagement Awards was organised with mission of elevating marketing standards and practices in the region and is the only awards in the Southeast Asia market to focus completely on customer loyalty, engagement and relationship marketing. Judging the entries were nineteen client-side marketers, loyalty, engagement and relationship marketing experts, who have rich knowledge in consumer loyalty and vast experience in the art of engagement in the digital age.
The evening also saw winners from KFC Singapore, Unilever Malaysia, MediaCorp, NTUC Link, The Body Shop Indonesia, Mc’Donalds Singapore, Microsoft Thailand, Johnson & Johnson Thailand, DBS Bank and more.
For a full list of the evening's winners, click here.