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Nielsen: Filipino shoppers are the most socially conscious globally
Close to eight in 10 Filipino consumers (79%) are willing to pay extra for products and services from socially and environmentally responsible brands, the highest globally according to a new poll from...
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IDC: PH posts highest tablet market growth in SEA
The Philippines is turning out to be a booming tablet market in Southeast Asia, after recording the highest year-on-year growth in tablet shipments in the region for the first quarter of the year. A...
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5 signs your market research lacks depth
While most marketers understand the importance of market research, if not done well, research may end up only yielding shallow insights which don’t help in decision making. It is understandable that...
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McCann moves John Mescall to global ECD role
McCann Erickson announced today the promotion of John Mescall to the new role of global executive creative director. Mescall, currently executive creative director of McCann Australia, will relocate...
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Google invites Singaporeans to build Maps
Google has launched its Map Maker application, asking people to contribute their knowledge of their favourite places and build a more comprehensive. Once approved, these contributions will appear on...
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Creative Catch-up: Naga DDB’S Alvin Teoh
Naga DDB's executive creative director, Alvin Teoh shares with us how he creates ads from the dreams he had and how he gets inspired. Having joined Naga DDB to lead creatives for the agency in 2012,...
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Paramount transforms Hong Kong into global movie launch pad
The new Transformers movie, Transformers: Age of Extinction produced by Paramount Pictures, will hold its global premiere in Hong Kong tonight at the Cultural Center in Tsim Sha Tsui. “We are very...
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Malaysia ramps up tourism efforts in Singapore
As part of its Truly Asia campaign, the Malaysian tourism board has rolled out its latest campaign. Tourism Malaysia has rolled out its latest push for Singaporean tourists. As part of its...
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Case study: How Brand’s monthly mini-site campaign doubled sales
Brand's has been running a dedicated mini-site for a monthly Valentines Day online campaign for its youngest health and beauty product line Innershine aimed at women. The mini-site is complete with ad...
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Hong Leong Bank slammed for racial stereotyping
A domestic helper insurance ad from Malaysia's Hong Leong Bank has come under fire for running a commercial in Hong Kong depicting a local actor as a Filipina maid with a black face....
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Droga5 “inside” in Singapore
Since opening its doors in New York in 2006, Droga5 has never been a brand you’d accuse of being quiet and reserved. Only last year, its micro-network (it launched in Sydney in 2008, and London last...
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Headline Daily POP News to launch World Cup game tomorrow
Riding on the World Cup season, online news platform Headline Daily POP News will be launching a themed Facebook contest tomorrow. Running from June 20 to 28, the contest asks participants to guess...
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Ladies, stop saying “sorry”
In the latest execution of its Shine Strong “female-power” campaign stance, P&G’s Pantene, in partnership with agency Grey New York, has created this painfully telling ad – calling out the...
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LOOK “Malaysia” is now a popular baby name
It looks like Malaysia has a unique brand position - as the most popular country name for babies in America. Yup, you heard it right - apparently there's a trend for naming your baby after a country....
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Will YouTube’s paid subscription music service take off?
YouTube is making its move into subscription-based music. The service is expected to launch later in the summer and offers fans ad-free music for a paid subscription. A YouTube spokesperson told...
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How Beats scored against official FIFA sponsor Sony
Football players have been spotted wearing Beats headphones everywhere during the World Cup. “Neymar likes them Brazil-green. England's Wayne Rooney, white. Luis Suarez, blue,” said a Reuters report....
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Arena welcomes new senior hires
Havas Media Group Ortega (HVMO) has hired Ramon Alfonso and Griffey de Guzman as senior art director and associate creative director for Arena Philippines. Alfonso (right) and De Guzman (left) were...
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Tribal Worldwide Asia promotes Jeff Cheong to president
Jeff Cheong has been promoted to president of Tribal Worldwide Asia, which belongs to DDB Group. Cheong was previously vice president of Tribal Worldwide Asia and head of Tribal Worldwide Singapore....
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Coca-Cola plans broader advocacy programs with McCann
Coca-Cola Philippines and McCann Worldgroup has recently concluded the McCann CEO Conference in Cebu to discuss plans on improving its corporate social responsibility projects in the country....
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XM Asia Pacific makes yet another acquisition.
XM Asia Pacific, a JWT company, has agreed to acquire a majority stake in digital creative agency Sofresh in Vietnam. The deal is XM Asia’s third acquisition in the last 15 months. Sofresh, co-founded...
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