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Dentsu bolsters Indonesian leadership
In preparation for the next phase of growth in 2014, Dentsu Indonesia has announced the appointment of three key management leaders. Bobby Arthawan was appointed as president director, Keat Soh...
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Hello Kitty craze stalls McDonald’s site
Be it online or offline, one thing is for sure - when Hello Kitty sales are in town, be ready for mayhem. Launched yesterday, Singapore was the first market to begin McDonald’s online Hello Kitty...
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WATCH DM9 JaymeSyfu recycles old TVCs for Caritas Manila’s Segunda Mana
DM9 JaymeSyfu has released new video spots recycled from old TV commercials donated by brands partners for Caritas Manila’s second-hand goods fundraiser. The ingenious campaign breathed new life to...
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Courts Malaysia outlines growth plans
Courts Malaysia has embarked on an aggressive growth strategy in Malaysia for 2014. As a champion for local football, the retailer has launched its Gempak Bola campaign, which is expected to drive...
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WATCH Pro-Life Philippines condemns abortion with new TVC
Pro-Life Philippines Foundation aired an emotional TVC on abortion last Easter Holy Week, showing how far some couples go to conceive children, only for others to resort to murder their babies....
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Chan Gor – doing his best work after Midnight
Fruit Chan Gor has earned a reputation as one of Hong Kong’s top film directors. For the past 10 years, his body of work has included films such as Made in Hong Kong, The Longest Summer, Little Cheung...
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Marks & Spencer looks to Hong Kong foodies for international expansion
Hong Kong will be one of Marks & Spencer's top markets, as part of its plan to expand its food business globally. “Hong Kong is one of our priority international markets and through our new...
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Tai Hing hero returns
Restaurant Tai Hing has again turned to its super hero Ray C for another round of commercials set to launch next week. The new wave rides on the back of its last superhero-themed ad campaign starring...
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Samsung tipped to be calling global pitch
Samsung Electronics has called for a global, media, creative and digital pitch. This involves the Singapore market as well, sources have told Marketing. R3, headquartered in Singapore, is also...
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TBWA’s Digital Arts Network adds senior hires
TBWA’s Digital Arts Network (DAN) has hired Eero Aalto as business director, while Rukshan Perera was hired as director of operations. Aalto joined DAN from Finland’s independent digital agency,...
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Creative Catch-Up: Kinetic’s Pann Lim
One of the Singapore’s well known local creative names, Pann Lim first cut his teeth in the ad industry in DDB Singapore. He later started local ad shop Kinetic with Carolyn Teo, Roy Poh, Adrian Tan,...
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LinkedIn makes content push
LinkedIn has launched three new initiatives to push content marketing. The features are: Sponsored Updates Partners Sponsored Updates Partners will provide brands and agencies with campaign management...
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Can agencies market themselves?
We all struggle a little when promoting ourselves. While it's their niche, the pressure is obviously on when agencies have to market themselves. For example, Ungar Group in Chicago launched an ad for...
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LOOK Asia’s first NBA Cafe opens in Manila
The National Basketball Association (NBA) will officially open the NBA Cafe this Friday to bring the hardcourt to the dining table for Filipino basketball fanatics. As one will expect from a...
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Nielsen: 7 in 10 Filipinos will buy a car in the next 2 years
The local automotive industry can expect a surge in demand in the next two years as more Filipinos, most coming from the emerging middle class, plan to own new cars. While only 47% in the country own...
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New APAC marketing leadership for Microsoft
Microsoft has appointed Justin Spelhaug as its new APAC marketing & operations (M&O) Leader and Corinne Monty as its new central marketing organization (CMO) director for the region. Spelhaug...
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Why SPH is keeping STOMP
In light of increasingly angry calls to shut down Singapore Press Holding (SPH)’s STOMP site, the company has clarified its stand – the review will not result in the closure of STOMP. Patrick Daniel,...
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YouTube on big push for its top YouTube stars
YouTube is making a big play to get its YouTube stars in the limelight. In a first for the online video channel, a spokesperson at YouTube has confirmed with Marketing that it will be marketing its...
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LG invests HK$1m to boost premium image
LG Electronics has again teamed up with Secret Tour Hong Kong for new campaign to showcase its OLED TV. Entitled LG O'Black Banquet, the campaign leads with a micro movie based around a recent food...
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The man behind Google+ exits
Vic Gundotra, the man behind Google + is set to exit from the company after almost eight years. Google+ first launched in 2011 as a social aspect of the Google and is currently one of the largest...
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