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Johnnie Walker launches Year of the Rooster limited edition bottle
As Lunar New Year approaches, Johnnie Walker Blue Label has once again transformed its iconic bottle with a "Year of the Rooster limited edition" for the profitable gifting season. The edition is the...
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LOOK Dominos’ #Saltbae meme is anything but cheesy
You can disagree with us, but we like Dominos' latest marketing stunt involving #Saltbae. In case you are unaware of this trending hashtag's origins, it refers to a viral video posted by Turkish chef...
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How Casey Neistat used content marketing to sell his Beme app for US$25 million
This is a sponsored post by King Content. As far as YouTube celebrities go, Casey Neistat had it made. Since starting his daily vlog in March 2015, Casey amassed a massive follower base of 5.9 million...
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Golin expands its team with two new key hires
Golin has announced two new key hires for 2017, which includes Carol Yeung, as senior manager in the consumer practice and Andy Wong as digital creative director, effective from January. Yeung reports...
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Persistent issues ruining marketer-agency relationship
Behind any successful campaign is a happy and hardworking client and agency partner. This is undeniable. But finding this perfect partner right from day one is close to impossible. Like most...
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CPF says yes to pitch fees, hands agencies SG$3000
Pitch fees. An issue we have been talking about for years. While our neighbour across the border have often been lauded for being able to implement it, the concept is still fairly new in Singapore....
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JWT Malaysia hires new head of strategic planning
J. Walter Thomson (JWT) Malaysia has appointed Bhaskar Thakur as the head of strategic planning. He will lead the strategic planning for brands such as Nestle and Shell. Thakur has over thirteen...
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The unedited, unscripted and live world of PR
The evolution of digital and the rollercoaster ride that was 2016 have pushed PR and communications into new territory. Unedited, unscripted and live content is becoming the norm and this represents....
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Sing Tao cuts 2017 bonus due to “deteriorating business environment”
With Lunar New Year less than a week away, it’s the peak season for companies to pay employees their bonuses. However, in the wake of falling profits, long-standing Chinese media outlet Sing Tao News...
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91%中国游客期待非现金支付体验
Omnico的一项调查发现，中国的游客期待不用再排队乘车、等候餐桌或食品订单、或使用现金购买商品。 91%的受访者表示，他们希望在主题公园用腕带或智能手机应用支付一切消费，86%希望通过公园网站或移动应用把酒店、用餐、购物商品、门票、快速通道、乘行时间、非现金腕带和座位预订等一切都提前安排好。...
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尊尼获加推出限量版鸡年蓝牌佳酿
尊尼获加蓝牌（Johnnie Walker Blue Label）推出鸡年限量版佳酿喜迎农历新年。从第一次推出马年限量版开始，每年推出限量版佳酿的历程如今已经走到了第四个年头，其灵感来自于悠久的中国生肖传统。...
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Airbnb names new comms partner for SEA
Airbnb, the global hospitality leader in authentic travel experiences, has awarded its Southeast Asia communications remit to strategic communications advisory firm Teneo Blue Rubicon. This was...
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Mongoose Media names Nicholas Ng as VP of sales for Singapore and Malaysia
Mongoose Media has appointed Nicholas Ng as vice president, sales with immediate effect. He will be reporting to Patrick Brennan, group CEO of Mongoose Media and be responsible for advertising and...
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Google gets tough on “bad ads”, pulls down 1.7 billion promotions
Google is coming down hard on “bad ads”. Last year Google took down 1.7 billion ads that violated its advertising policies and this was more than double the amount of bad ads it took down in 2015....
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IN BRIEF: More stories from the industry
Integral Ad Science appoints new MD of SEA Based in Singapore, Hogan is charged with strengthening the presence of IAS in the region. BBC Worldwide strikes licensing deal with Amazon India This...
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Abdullah Alkury takes charge of digital agency Columbus’ Malaysia ops
Under the Dentsu Aegis Network, Australian digital firm Columbus is breaking into the Malaysia market. This is Dentsu Aegis Network’s second digital performance brand in Malaysia and operates in...
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E-commerce prime time for CNY starts NOW, study reveals
Consumers showed 81% and 68% increase in online visitors to e-commerce sites two weeks before and after the first day of Lunar New Year respectively, latest report from Criteo revealed. The findings...
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An era of story-telling
With the rapid development of social media, brands have realised sharing their stories is key to driving awareness and loyalty, if properly done. Mere brand exposure and distributing advertisements to...
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WeChat gives away red packets for Hong Kong users
To further promote its WeChat Pay function, WeChat Hong Kong is giving away red packets within the app with a value of over HK$1,000,000 during Chinese New Year. The campaign is comprised of three...
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Integral Ad Science appoints new MD of SEA
Integral Ad Science (IAS), the global technology and data company, has named Niall Hogan (pictured) managing director of Southeast Asia. Based in Singapore, Hogan is charged with strengthening the...
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