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OPINION: How StarHub turned around its mascot adoption scandal
There are sufficient examples of brands that buckle under pressure when managing, or mismanaging, social media crisis situations. When handling a social media crisis, the best scenario is for a brand...
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Millennial Media nabs MediaCom head of mobile
MediaCom’s head of mobile Andy Newton has left the company to join Millenial Media. Newton has spent more than two years with MediaCom and prior to that was Asia Pacific director of mobile services at...
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MBS settles media pitch
Marina Bay Sands has settled its media pitch within the Dentsu-Aegis network. It has re-appointed Dentsu, following a pitch involving several other agencies. Dentsu has worked with MBS since September...
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KFC Singapore chooses new creative agency
KFC Singapore’s account has moved from Grey as the brand appoints a new creative agency. KFC Singapore has appointed Ren Partnership to be its creative agency, effective March 2014. Virginia Ng ,...
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What an Omnichannel approach can do to build loyalty
Over the past decade, we have seen a spike in organisations’ investment across different physical and digital channels, particularly in the retail shopping space. Retailers still celebrate shopping...
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Deadline set for curb on unhealthy food marketing, tobacco ads
Following an announcement back in 2012 on its intentions to restrict advertising of unhealthy food to children, local authorities have firmed up their intentions with a deadline. As part of a speech...
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How Easy Taxi reached five million global downloads
Some apps build their success on gimmicks, some on uniqueness and some on simplicity. But for taxi-hailing app Easy Taxi, it’s hard work. Founded in Brazil in 2011, the taxi-hailing app has seen a...
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Is SingTel’s pricing for World Cup 2014 a sneaky marketing move?
Singapore Telecommunications (SingTel) has secured the rights to bring the 2014 FIFA World Cup Brazil to all television and mobile screens in Singapore. However, the move has been accused of being a...
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Zalora Malaysia backs Future Music Festival Asia
Zalora Malaysia is the official merchandise sponsor for music festival Future Music Festival Asia (FMFA). The online fashion company has produced exclusive apparel for FMFA, in line with the theme of...
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Fewkes takes global marketing role for Carlsberg
Graham Fewkes, Carlsberg’s commercial vice president in Asia will replace Khalil Younes as senior vice president of global sales, marketing and innovation. Fewkes, aged 46, joined Carlsberg after its...
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AyosDito.ph reports 40% growth on classified ads
An exec from AyosDito.ph said that online buying and selling in the Philippines is booming, based on rosy year-on-year growth in the online classifieds portal. With classified ad placements on the...
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Shu uemura asks bloggers to lead new content strategy
Interactive isn’t necessarily restricted by digital – shu uemura is proof of that with a card game as a by-product to back its new product launch. Created by Curious Few, the branded card game, Makeup...
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Global International Credit gets dramatic
Global International Credit Limited (環球信貸) has shifted its marketing tone and manner to a heavy dramatic appeal, kick-started by a new TV commercial using local comedian Chapman To as the brand face....
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Creative Catch-Up: ManghamGaxiola’s Robert Gaxiola
The next creative on our list is Mangham Gaxiola's creative partner Robert Gaxiola. Previously the executive creative director at Ogilvy two years ago, Gaxiola struck it out on his own with the...
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Dulux appoints social media agency
Home décor brand Dulux, under the Akzo Nobel Paint group, has appointed Vocanic as its social media agency. This is Vocanic and Mediacom’s first win together, with Mediacom being Dulux’s media agency...
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Facebook rolls out TV-style video advertising
Facebook will introduce its first video advertising product for US advertisers from today, under a new strategy to grab a slice of the US$67 billion TV ad market. Called Premium Video Ads, Facebook...
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Sony Mobile looks for marketing activation agencies
Sony Mobile has called a pitch for marketing activation services across its Southeast Asia and Oceania operations. Patrick Larraga, senior manager, marketing activation and PR, Sony Mobile, who is in...
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What big data can’t do – and how to fix it
Big data is all the rage these days. Gartner even went so far as to call 2013 the year of big data In all this hoopla, the essence of actually using big data has been lost. Till date I haven’t read a...
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Wing Tai Retail chooses media agency
Wing Tai Retail has appointed Starcom MediaVest Group as its media agency, Marketing understands. StarCom will be handling integrated media buying and planning duties for Wing Tai Retail in Singapore....
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Hate long club queues? Meet Guestlist.ph
A mobile app from Guestlist.ph, a new tech startup backed by Kickstarter Ventures, is helping Filipino partygoers skip the lines and get into clubs faster all without paying a single cent....
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